1. Facebook Marketing Declines: How Business Should React
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Category: Expert Interviews,Podcast,facebook algorithm,facebook marketing,facebook marketing decline,jay baer,mari smith,michael stelzner,organic reach,paid social,podcast,social media marketing podcast
Friday, January 17, 2014 7:00:30 PM
Do you use Facebook to promote your business? Are you wondering how the recent Facebook algorithm changes will affect your marketing? To learn what the future of Facebook means for your brand or business, I interview Mari Smith and Jay Baer for this episode of the Social Media Marketing podcast. More About This Show The [...]
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2. 22 Social Media Facts and Statistics You Should Know in 2014
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Category: Social Media,Social Media Facts,Social Media Facts and Figures,Social Media Marketing
Friday, January 17, 2014 5:10:21 AM
There was a tipping point last year that has major implications for business and brands. It will impact publishing and marketing strategies and tactics in the future. One of the worlds biggest music stars ignored the traditional mass media product launching process. She bypassed the “normal” mass media release of a radio campaign, multiple TV appearances and retail [...]
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3. Dressed for Success: How 3 Fashion Startups Are Revamping the Industry
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Saturday, January 18, 2014 1:30:00 AM
Taking on the magazine, jewelry and men’s apparel industry, these startups are vitally changing the way we dress and shop.
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4. 5 Twitter Marketing Tactics for Building a Huge Fan Base
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Category: Social Media Marketing,Twitter Marketing
Thursday, January 16, 2014 4:34:05 AM
If there’s one group that’s well-versed in developing large and loyal audiences on Twitter, it’s bloggers. They do, after all, have a content strategy built into their title — ahem blogging — which means that even when they’re promoting their personal brand, it’s more likely to be with content that their followers find helpful or [...]
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5. Google Cracking Down On Bad Advertising Practices, Over 350 Million Ads Removed by @mattsouthern
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Category: News,Search Engines
Saturday, January 18, 2014 11:00:44 AM
Google released a report on their AdWords blog today detailing just how vehemently they are cracking down on “bad actors” who are abusing the online advertising services. Mike Hochberg, Director of Ads Engineering at Google, states: We’ve allocated substantial technical, financial, and human resources to stopping bad advertising practices and protecting users on the web. […]
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Matt Southern
Matt Southern is a marketing, communications and public relations professional. He provides strategic digital marketing services at an agency called Bureau in Ontario, Canada. He has a bachelors degree in communication and an unparalleled passion for helping businesses get their message out.
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The post Google Cracking Down On Bad Advertising Practices, Over 350 Million Ads Removed by @mattsouthern appeared first on Search Engine Journal.
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6. 15 Entrepreneurs on What They Wish They’d Known When They First Started Up
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Saturday, January 18, 2014 11:00:00 PM
We all wish we could get everything right the first time. That, of course, isn’t the case. Here’s what some business owners wish they new from the start.
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7. Four Steps to Achieving Your Social Media Goals
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Category: How To,business goal,call to action,content marketing,content strategy,customer engagement,elevation principle,melissa burkheimer,social media goal,social media marketing,social media marketing plan,social media strategy,traffic source
Wednesday, January 15, 2014 7:00:15 PM
Are you wondering how you’ll achieve your social media goals this year? Do you feel as if you’re spending lots of time on social media with little direction and few results? In this article, I’ll show you how to streamline your social media marketing to achieve your goals. #1: Set Realistic Goals for Your Business [...]
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8. 6 Tips for Instagram Marketing Mastery
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Category: Instagram,Instagram marketing,Social Media Marketing,Visual Content Marketing
Tuesday, January 14, 2014 4:23:25 AM
Since its inception back in 2010, Instagram has become one of the fastest growing mobile applications to date. Considering it has an estimated 150 million monthly active users worldwide, it is clear that this filter-enabled picture displaying social app is showing no signs of slowing down. With the simple evidence being that prospective customers are [...]
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9. 25 Wacky Interview Questions That Work
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Saturday, January 18, 2014 12:30:00 AM
A new Glassdoor survey spotlights the best unconventional questions that will shake up the traditional (read: scripted) interview process.
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10. 50 Epic Jargon Solutions for Better Writing
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Category: Blogging,Content Marketing,Copywriting,Social Media,Social Media Marketing
Monday, January 13, 2014 2:58:31 AM
Lists of business jargon are a dime a dozen. To make this one worth your time, I’m going to: Create a comprehensive list of words and phrases encountered in everyday business writing Suggest better alternatives so you can add meaning and persuasive power to your blog posts This means that you will be understood, create [...]
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11. Emerging Channels Challenge SEO for Mobile Marketing Dollars by @jboitnott
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Category: Mobile Search,News,advertising,Content Marketing,instagram,online marketing
Saturday, January 18, 2014 11:00:54 PM
As more consumers switch to smart phones, emerging channels are gaining importance in a marketing space that SEO has dominated. For years, brands have used SEO strategy to market their products, but it has become harder to find as an increasing number of search results are returning unrelated content. Also, according to one entrepreneur, in […]
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John Boitnott
VP, Business Development at CircleClick Media
John is a writer and digital media consultant who has worked at Venturebeat, Village Voice Media, NBC as well as several startups in the San Francisco Bay Area. He advises entrepreneurs on growing their businesses and increasing community engagement.
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The post Emerging Channels Challenge SEO for Mobile Marketing Dollars by @jboitnott appeared first on Search Engine Journal.
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12. How to Respond to a Social Media Crisis
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Category: How To,barry welford,brand reputation,crisis communication,crisis management,crisis management plan,crisis strategy,online reputation management,social media crisis management,social media strategy
Thursday, January 16, 2014 7:00:52 PM
Does your brand have a crisis response plan in place? Do you know what tactics to use to defend your reputation online? In this article, you’ll discover three examples of reputation crisis response and seven steps for defending your own reputation online. Why Reputation Matters A global survey by Deloitte ranks reputation as executives’ top strategic [...]
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