2014-02-01

1. 3 Ways to Beat the Facebook Algorithm

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Category: Best Practices,Facebook,Social Media Marketing,Content,Strategy,Analytics,Community Management,Engagement,Social Media,Social Networks
Friday, January 31, 2014 2:00:00 PM

The site that was once all about the “LIKE” is now all about the “Benjamins.” Stay far away from copy that begins with the word “like” (or “comment” and “share”) because it’s pretty much a kiss of death to organic reach. There are plenty of ways around this, from moving the call-to-action to the second half of the sentence to asking for a “thumbs up.”

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2. Pinterest Generates Four Times More Money Per Click than Twitter

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Category: Infographics,Social
Saturday, January 25, 2014 5:39:55 AM

Pinterest can generate you four times more money per click than Twitter and 27% more than Facebook. How’s that grab you? Before you rush off and start pinning, I’d like to remind you that your results may vary and probably will because unlike Twitter and Facebook, Pinterest has a very specific audience. QuickSprout would like […]

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3. Why Is Entrepreneurship An Alternative Lifestyle?

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Friday, January 31, 2014 9:16:00 PM

If you run a business, you’re probably used to the people you meet at parties saying that you must be a big risk taker or confessing that they could never do what you do because they need a steady paycheck or health insurance…perhaps making you wonder if they think you have a miraculous ability to subsist on air alone.

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4. How to Convert More Mobile Pay Per Click Ads into Leads

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Category: Social Media Marketing,Content,Google,Marketing,Sales,Social Media
Friday, January 31, 2014 2:00:00 PM

A pay-per-click advertising campaign generally involves paying each time that a visitor clicks, or views an ad. This is a common method of directing traffic to your website, but to get the biggest bang for your buck, you will need to optimize these campaigns for potential purchasers on mobile devices.

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5. Three Ways to Build Quality Backlinks Without Guest Posting by @rollerblader

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Category: Link Building,advanced link building strategies,how to build links without guest posting
Friday, January 31, 2014 9:30:59 PM

This week, Matt Cutts made another announcement about guest posting being a bad way to build links.  People (including myself) have been warning about this for years. Whether it is the mommy and product review bloggers listing in “Media Kits” that  they are “PR Friendly” or the people who still allow article submissions – you have […]

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Adam Riemer

Adam Riemer is a long time online marketing veteran. With more than 10 years of experience in SEO, Ethical Affiliate Management, Adware and Theft detection as well as PPC and Sales Funneling he enjoys helping his clients scale with clear and measurable results. Visit his blog or follow him on Twitter, Facebook or Google+.

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The post Three Ways to Build Quality Backlinks Without Guest Posting by @rollerblader appeared first on Search Engine Journal.

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6. Welcome To The Café That Charges Customers For Sitting

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Friday, January 31, 2014 9:46:00 AM

The more cafés there are in the world, the more expert people have become at extending the lifespan of their favourite hot drink whilst they read, meet, work or surf the web. Whether they like it or not, café owners have to contend with the fact that their premises are frequently taken over by customers with ulterior motives for drinking coffee. So why not introduce pay-per-minute cafes, where customers pay for the time they spend in between sips?

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7. 7 News Events That Appeared on Social Media First

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Category: Facebook,Mobile Apps,Journalism,Twitter,News,Events,Social Media,Social Networks
Friday, January 31, 2014 5:00:00 PM

Social media users are becoming the new journalists, with more than half of us learning about breaking new stories via Facebook, Twitter, and other sites rather than traditional news outlets. In fact, when it came to reporting some of the world’s biggest recent news stories, social media had the scoop first.

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8. SMBs Say They’ll Spend More Money on Direct Mail and Banner Ads in 2014

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Category: Display,Email Marketing,Mobile
Friday, January 24, 2014 6:31:34 AM

Small business owners don’t have a lot of wiggle-room in their budgets so how they spend their marketing dollars every year is a big decision. A misstep here could lead to red ink by Christmas but the right move could result in raises for everyone. Marketing forecaster Ad-ology surveyed more than 1,000 small business owners […]

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9. Four Project Management Lessons You Can Learn From Software Engineers

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Friday, January 31, 2014 2:00:00 PM

The real reasons Apple innovated under Steve Jobs are not what you think. Instead, these four principles can help move your team forward.

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10. 4 New Ways to Find Inspiration for Your Corporate Blog

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Category: Social Media Marketing,Content,Blogging,Loyalty,Marketing,Social Media,Social Networks
Friday, January 31, 2014 4:00:00 PM

Corporate blogging is a great way to show the personal side of your business, showcase your interest in what’s going in your industry, and establish thought leadership on important topics. Your customers benefit tremendously from sharing your stories and ideas. Blogging is a valuable marketing tool that requires consistency.

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11. Got Hit by “Not Provided”? Grab Your Organic Keyword Data! by @krystianwlr

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Category: News,Search Analytics,analytics,Not Provided,seo
Saturday, February 01, 2014 1:00:50 AM

Last year was very thrilling for Google as the company updated many of their products. We’ve seen some tools like Google Reader being shut-down and we’ve seen many improvements made to the existing ones. Most of Google’s income comes from the search engine, so it wasn’t a surprise that many of those updates concerned Google’s […]

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Krystian Włodarczyk

Internet Marketing Manager at Positionly

Krystian is a Marketing Manager at Positionly – the simplest SEO software. Personally he’s keen on startups and passionate about SEM. Feel free to reach out to him on Twitter, Google+ or Linkedin.

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The post Got Hit by “Not Provided”? Grab Your Organic Keyword Data! by @krystianwlr appeared first on Search Engine Journal.

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12. Working with Bloggers Embodies the Shifting Role of the Influencer

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Category: Best Practices,Research,Social Media Marketing,Behavior,Strategy,Community Management,Blogging,Community,Engagement,Influence,Public Relations,Social Networks
Friday, January 31, 2014 3:00:00 PM

I’m going to dumb it down—an influencer can be your mom. Or it can be someone who stocks the shelves in the grocery store and tells all the customers about their favorite spaghetti sauce. Or for the sake of this post, someone active on social media who writes about a specific topic.

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