2013-07-09

Not to alarm you. But your sofa is talking. We don't mean that squeak of the springs. Instead, your sofa says a lot about your personality and attitude. Yes, we are what we sit on. So for a bit of fun, let's see what your sofa says about you.


Kivik in Teal Blue Panama Cotton cover from Bemz

Kivik sofa: Typical in classic homes where the owners have exceptionally chic taste. Seen in rare cases in the homes of the young and precocious with a penchant for the good life. Often matched with expensive designer cushions, dark wood and lush carpets.

Personality traits: Effortlessly elegant and alluring
Favourite colours: Neutrals
Favourite read: Design and fitness magazines
Loves: Eco brunch in a fab setting
Hidden talent: Small talk

To get the look see Bemz Urban Living style.


Bemz cover for Ektorp sofa, Loose Fit Country style, in Unbleached Rosendal Pure Washed Linen, Bemz cushion covers in Light Denim Blue, Eggshell Blue Prisma Stripe, Light Denim Blue True Rose

Ektorp sofa: Typical in country homes or homes of people who aspire for uneffected charm. The space is an eclectic blend of furnishings from salvaged finds to comfortable round classics creating rustic luxury. The owner is often found reclined with a cookbook or garden journal, devoting their precious time to planning the next family meal or summer planting projects.

Personality traits: Down to earth, practical. Finds slowness comforting. Does not like to be in a big rush for anything
Favourite colour: White, white and white, with a palette of pinks and yellows or turquoise, blues and reds

Favourite read: Surprise, surprise – cookbooks and gardening magazines

Loves: Farmers markets

Hidden talent: Finding thrift store treasures

To get the look check out the Bemz Scandiavian Country lifestyle.


Nikkala sofa in Sand Beige Belgian Linen Blend

Nikkala sofa: Typical in simple, naturally elegant interiors, where untreated or whitewashed wood plays a central role. The owner is or would like to be permanently by the sea, which is why the colour palette gives a distinct coastal feel. Neatness and order are de-rigueur in this home, where the owner likes to live as streamlined as possible. The look is classic but never outdated.

Personality traits: Goal oriented. No time for mental or physical junk
Favourite colour: Blues in a multitude of hues

Favourite read: Anything by Hans Blomquist

Loves: Spring cleaning

Hidden talent: Knots and knotting

See the Bemz Simple Life lifestyle to get the look.

Bemz cover for Ekeskog sofa in Sage brown/Black Stockholm Stripe, Bemz cover for Karlanda armchair in Moss Green Prisma Stripe, Bemz cover for Jennylund armchair in Aubergine

Ekeskog sofa: Typical in home filled with 50s style furniture from Denmark, accessorised with vintage finds from Paris, thrown together to evoke the image of a beautiful still life. The owner has an impulsive flair for interior expression and is luxurious and even a bit decadent. The décor can be a bit overwhelming, but once people look around, they fall in love with what they see.

Personality traits: Finds independence comforting and is not afraid to live life on own terms, even if they are unpopular
Favourite colours: Calm purple and brown hues, as well as muted pastels

Favourite read: Travel mags

Loves: Free flight upgrades

Hidden talent: Airline seating layouts (knows all the seats with extra leg room far away from the toilets)

See the Bemz Bohemian Chic lifestyle to get the look.

Bemz cover for Klippan sofa in Turquoise/Lime Kivet, design Marimekko and Bemz cover for Klippan footstool in Aqua Praliini, design Marimekko.

Klippan sofa: Characterizes a lively, fun home where the owner takes interior design seriously without being pretentious. Vibrant colours, vivid patterns and dynamic graphic details make this space modern and playful. The style is bold and even a bit over the top, surprising and unexpected.

Personality traits: Imaginative, optimistic, happy over haughty.

Favourite colours: The whole spectrum of bright colours and everything in between

Favourite reads: Comic strips

Loves: Pantone

Hidden talent: Candy Crush

See the Bemz Playground style to get the look

Bemz covers for Söderhamn sofas in Silver Grey Tegnér Melange Textured Cotton and Absolute White Panama Cotton

Söderhamn sofa: Found in the homes of smart, modern
consumers. Trendy and contemporary, the great thing about this modular sofa is
the owner can create his or her own combination and adapt it if seating needs change.
Here, friends and family gather around the IT campfire – a gigantic flat-screen
TV, with each person preferably equipped with a second screen in the form of a
reading tablet or cell phone in case they might miss something.

Personality traits: In
the know and up to date on latest news and trends
Favourite colours: Monchrome
Favourite reads: Consumer reports online
Loves: New apps
Hidden talent: Great personal shopper

See the Bemz Monochrome style to get the look.

Bemz cover for Karlanda in Dark Denim Blue Piper Twill

Karlanda sofa: Popular among Industrial Vintage afficanados, who make their homes in old, defunct factories and other rustic surroundings. Furniture choices are sturdy and functional, with straight lines and simplistic design, ideally a little worn with either rust or peeling paint to give it the proper tarnished look.

Personality traits: Big on sustainability
Favourite colours: Destressed greys, browns, blues and greys
Favourite read: DIY mags
Loves: Anything vintage
Hidden talent: Self-taught sommelier

See the Bemz Industrial Vintage style to get the look.

Credits: AP7 Förvalt, all photos from Bemz

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