Last night I was extremely lucky to have been invited to a rather intimate affair in Searcys at the very top of the Gherkin in London, to the unveiling and showcasing of One Directions debut fragrance 'Our Moment'.
Harry Styles, Liam Payne, Louis Tomlinson, Zayn Malik and Niall Horan make up the extremely successful band One Direction and they were all there looking fabulous, to personally introduce us to the fragrance itself as well as hold a Q&A session.
Between the five of them, the boys told us how they like a girl to smell "fruity, fresh, sweet and subtle" and since a fan started a petition on Twitter for them to start a fragrance, they have spent the last year putting in lots of hard work into developing the perfect fragrance for them, with a blend of their favourite scents to create a vibrant and playful fruity floral fragrance to reflect the band themselves.
Harry commented "It's been a long and exciting process and we're really proud to have made a One Direction fragrance." Liam added: "We love the idea behind a fragrance as you mix individual scents to create something so much better!", Niall finished by saying "I've tested it on my family and they love it- and we can't wait to show it to our fans across the world!"
They described the scent as best as they could and whilst they couldn't list everything the fragrance holds, they told us to expect something fresh and fruity with Grapefruit, Red Berries and a Creamy Musk and they were pretty spot on.
The notes that the fragrance holds is
Top- Pink Grapefruit, Wild Berries, Redcurrants
Mid- Jasmine Petals, Fresh Freesia, Frangipani
Dry- Creamy Musk, Sheer Woods, White Patchouli
On first impressions, I must admit I thought it was quite a strong fragrance and certainly more floral than sweet, but after while the top notes of the Grapefruit, Berries and Redcurrants definitely make their way through which I personally really like and the final scent is very refreshing and sweet.
Homed in a pretty Pink and very girly ornate Glass bottle with a Mesh Pink Flower and packaged in a matching box with their very lovely faces on, it's definitely one for their fans and I can certainly see it being a number one fragrance from their fan base alone.
One Directions debut fragrance 'Our Moment' launches on the 25th August 2013 where it will be exclusive to Harrods and then will be available nationwide as of 9th September 2013 costing £21 Eau de Parfum Spray 30ml/£29 Eau de Parfum Spray 50ml/£39 Eau de Parfum 100ml with a 150ml Shower Gel and 150ml Body Lotion also available for £12/£14.
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Are you excited for the launch of One Directions 'Our Moment'?
*The first four images are official images from the event and not my own.