Beet. The root to the media revolution
Beet. The root to the media revolution
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Ad tech company Rocket Fuel is laying off 11% of its headcount — 93 members of staff — as it looks to save $20 million in operating expenses, AdExchanger first reported. The firm last made layoffs in April 2015, when it shed 11% of its workforce in...
Lots to cover, including the latest bizarre twists at Fukushima after the jump/ Our first story, in which the third point precisely refutes the claim made just before, comes from the Department of Ironic Self Refutation via the London Daily Mail: Home...
An eighth-grade dropout who became a billionaire by investing in casinos and Hollywood film studios; the executive who led Goldman, Sachs Co.’s international growth in the 1970s and ’80s; and Saudi Arabia’s monarch for the past decade, who kept Arab...
CYNOPSISDIGITAL 01.21.16 Good morning. It’s Thursday January 21, 2016, and this is your first early morning digital briefing. TOP NEWS Looks like Netflix isn’t ready to rely entirely on original content just yet. Chief Content Officer Ted Sarandos...
Over the horizon Please click here to register for Mobile FirstLook: Strategy 2017 in New York on Jan. 18, 2017 Join senior executives and decision-makers at Mobile FirstLook 2017, the nation’s premier conference discussing advertising, marketing,...
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Beet.TV – The root to the media revolution
Beet.TV is an essential chronicle of the digital video revolution covering video advertising strategy; programmatic; and other aspects of the industry.
Nielsen Hopes Cross-Platform Measurement Will Inform Upfronts – Beet.TV
MIAMI — The upfronts season, in which US TV networks tempt ad buyers to open their wallets by presenting their roster of programming, has begun – and Nielsen is…
Viewability Measurement Issues Loom, IPG’s Weinstein – Beet.TV
The advertising industry has made small strides in viewability but still has a long ways to go, especially in measurement of this area, says Mitchell Weinstein…
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