Leading craft brewer launch a new beer in collaboration with Brompton Bikes
Meantime Brewing Company has launched a new limited edition Brompton Lager as part of their ‘Make Time for It’ campaign – a craft collaboration with Brompton Bicycle.
The Brompton inspired brew was unveiled alongside a Brompton Bike inspired by Meantime.
The creation of the Brompton Lager celebrates the coming together of two of London’s pioneering craftspeople as part of the launch of Meantime’s ‘Make Time for It’ campaign, whereby Meantime are challenging other craftsmen to create something special over a 6 week period. Each gained inspiration from the other to create both a beer and a bike that embodies the shared principles of the brands, created over a six-week period in keeping with Meantime’s founding principles and something they refer to as the fifth ingredient in their beer; time.
With Meantime maturing their beer for a minimum of six weeks, far longer than many big lager brands, each brew is a perfect balance of flavours that have been allowed to develop and mature – celebrating the care and attention afforded to every keg and bottle of Meantime beer.
The Brompton Lager is a full bodied lager with a complex mouthfeel of fruit, spice and floral notes. An exciting mash up of Hersbrucker and Hallertau German hops give dry spice and fruit and the unusual addition of the American Liberty hop provides slightly floral aromas. The distinctive and quirky deep saturated colour in the beer comes from the use of the Bavarian malt Carahell.
Rich Myers, Marketing Director of Meantime Brewing Company, says:
“From day one, time has been at the heart of Meantime – we’re based in Greenwich, the universal home of time, it’s in our name, but most importantly it’s in our beer. We’re bringing ‘Make Time for It’ to life through partnerships with other brands that share our values and take pride in their British crafted products.
“Brompton Bikes are an iconic London brand and their passion for their craft is akin to our own. Challenging them to create a bespoke Brompton-Meantime Bike in the same time it takes us to brew a Brompton beer gives us a chance to celebrate all things craft and champion one of our core beliefs that time is as important as any other ingredient we use.”
The Meantime inspired Brompton is an S2L, finished with special and unique componentry that give it great style. The spec is perfect for a London ride, 2 gears and a sporty ride position mean it’s simple and swift, great for beating the traffic or navigating the capital’s backstreets to your favourite pub or restaurant.
Will Butler Adams, Brompton Bicycle CEO had this to say “The Brompton is proudly made in London and takes tremendous skill from our master brazers to produce, all of whom have completed a three year apprenticeship. Quality products take time, time well invested to produce a delightful product.
For more information go to http://meantimebrewing.com/
And to learn more about the Brompton x Meantime partnership, you can watch this video https://www.youtube.com/watch?v=xgx3bkAhNgI
Along with our shared passion for designing and making products with skilled craftsmen, Brompton Bicycle and Meantime Brewery also have a mutual respect for responsible cycling and drinking. The Brompton bike is made for city living whether commuting, socialising or escaping the city, the folding design makes it ideal for a variety of adventures, so if you’re on a night out you can easily tuck it under a table at a bar and should you decide to enjoy a drink on your night out, then a Brompton bike is the ideal bike as once folded, it can be simply placed into the back of a taxi or your lift home.
-ENDS-
For more information about Meantime Brewing Company
Hope&Glory PR | 020 7566 9747
Don Ferguson | don.ferguson@hopeandglorypr.com | 07801 886 518
James Bunting | james.bunting@hopeandglorypr.com | 07843 929 932
For more information about Brompton Bicycle
The Earned Agency 0207 612 1160
Holly Blake/ Jess Seal Brompton@theearnedagency.com
www.brompton.com
@BromptonBicycle
Facebook.com/BromptonBicycle
About Meantime:
Meantime Brewery was founded fifteen years ago in Greenwich, London. The brewer is now one of the UK’s largest modern craft brewers and still continues to make its beers in the same way, having built a state-of-the-art brewery in 2010. There are 10 bottled beers in Meantime’s core bottled range: London Lager, London Pale Ale, Pilsner, Yakima Red, IPA, London Porter, Chocolate Porter, Wheat beer, Raspberry Wheat and London Stout. The brand also packages its London Lager, London Pale Ale, London Stout, Meantime Wheat, Yakima Red and Pilsner on draught. Meantime is now stocked in over 900 on-trade outlets as well as Waitrose, Sainsbury’s and M&S.
About Brompton Bicycle
Made for Cities
o Brompton bikes are sold in 44 countries around the world and over 80% of production is exported.
o The company is on target to produce 48,000 bikes this year and over 400,000 have hit the roads since the first bike was made in the 1975 by the inventor Andrew Ritchie.
o A Brompton bike is perfect for those that live, work or play in cities: The bike folds up to a third of its size, and weighs on average just 11kg which means a Brompton is suitable to take on all forms of transport – perfect for commuting on trains, popping in the boot of the car and taking out of the city for some fresh air, hailing a taxi when the weather changes or you want to get home late at night.
o One Brompton bike takes 6.2 tonnes less carbon than a car to make and 42 folded Brompton bikes can be parked in the space it takes to park one car.
o Brompton Bicycles home city of London has seen cycling increase by 91% since 2003. Brompton Bicycle is proud to play a part in this cycling revolution worldwide.
o There are now 10 flagship Brompton Junction retail stores in cities across the world, including: London, Bangkok, Beijing, Tokyo, Milan, Kobe, Hamburg, Shanghai, Amsterdam and Chengdu.
o Brompton sells to a selected 1500 independent bike stores worldwide.
Made for You
o Brompton bikes are all custom-made, allowing you to choose exactly the bike that suits your needs (riding style, route to and from work, wardrobe, budget). Visit our bike builder to build yours here: https://www.brompton.com/Buy/Build-your-Brompton
o A huge selection of accessories and luggage means you can add to your Brompton bike as you wish- it’s a complete transport solution.
Made in London
o Brompton Bicycle is the leading bike manufacturer in the UK, with its factory in Kew, West London.
o Brompton’s history can be traced back to 1975, when the inventor and founder, Andrew Ritchie, created prototypes of Brompton bikes from his bedroom in South Kensington, London.
o Each bike is hand brazed by a skilled craftsman at our London factory. This makes every bike incredibly tough and unique. Each brazer is trained for 18 months and has a “signature” which they stamp on the parts of the bike they work on.
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Preview YouTube video Make Time For It: Meantime x Brompton collaboration teaser
Make Time For It: Meantime x Brompton collaboration teaser