All the famous and top fashion designers of Pakistan showcased their bridal collections at PFDC L’Oreal Paris Bridal Week 2013. PFDC L’Oreal Paris Bridal Week 2013 was a decadent affair and it has all the heavily embellished outfits and jewellery collections. On the backstage of these events you can see the hangers that were bending with the weights of these heavy ensembles. The Pioneering Pakistan Fashion Design Council (PFDC) and L’Oreal Paris which is the leading beauty brand all over the world together presented the PFDC L’Oreal Paris Bridal Week 2013. PFDC L’Oreal Paris Bridal Week 2013 is a platform that endeavored to present and define the contemporary and traditional bridal fashion of Pakistan and makeup trends, fusing to create a new look for the bridal season of session 2013 to 2014. PFDC L’Oreal Paris Bridal Week 2013 highlighted the bridal collections of more than 17 fashion designers that showcased the business of Pakistani bridal fashion at the Flatetti’s Hotel, Lahore.
Famous Designers Collection At PFDC L’Oreal Paris Bridal Week 2013
PFDC L’Oreal Paris Bridal Week 2013 was held on 10th to 12th October 2013. The designers at PFDC L’Oreal Paris Bridal Week 2013 presented a diversity of aesthetics that range from the ones that were traditional. designs houses that focused on the bridal fusion wear and the one those were inspired by more contemporary bride or the groom. It was the third PFDC L’Oreal Paris Bridal Week that also marked the exciting new addition of early evening bridal showcase like PFDC L’Oreal Paris Bridal Week 2012. PFDC L’Oreal Paris Bridal Week 2013 presented the collection of fashion designers including Ali Xeeshan Theater Studio, Deena Rehman, Exist, HSY, Nickie & Nina, Saai by Sahar Atif, Sana Safinaz, Sonia Azhar, Zara Shahjahan, Asifa & Nabeel, Élan, Fahad Hussayn, Misha Lakhani, Nomi Ansari, Sadaf Malaterre, Sania Maskatiya and The House of Kamiar Rokni.
PFDC also hosted an exhibition area at the PLBW venue itself that was followed by a three day exhibition at PFDC Fashion Boulevard in Lahore and Karachi that featured selected collection from participating PLBW designers after the fashion extravaganza has been included. This year PFDC L’Oreal Paris team has taken the makeup and bridal hair trends to a whole new level by participating bridal week style teams in association with PFDC member designers, who exhibited the interpretation of bridal makeup and bridal hair trends for the season using the L’Oreal Professional and L’Oreal Paris products. The participating bridal week hair and makeup styling teams were comprising of Toni & Guy and Maram & Aabroo, Lahore with the male model styling by Khawar Riaz an all the three days.
All the creative and diverse stylists Of L’Oreal Paris have endeavored to build on its global tradition of association with and defining the latest makeup trends and innovations. This year Libas International Magazine Limited hosted the black carpet of PFDC L’Oreal Paris Bridal Week 29013 celebrating its 26 years of publishing, PFDC’s official band, Bank Alfalah hosted the custom designed VIP lounge at PLBW and is also collaborated with PLBW participating designer Nomi Ansari for the unique style installation, fashioned out the credit cards that were showcased on ramp during his collection showcase and further was displayed by the Bank Al Falah VIP lounge. Bright and vibrant colors and embellishments were used by famous designers collections at PFDC L’Oreal Paris Bridal Week 2013.
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The front stage management of PFDC L’Oreal Paris Bridal Week 2013 was done by Maheen Kardar Ali, backstage management was done by Maria Baig, photography by Faisal Farooqui and team of Dragonfly and official media patterns were Hum TV and Style 360.