Pond’s, the pioneer in face care
with over 160 years of face care expertise, introduces the revolutionary Pond’s
white beauty™ BB+ fairness cream. The first of its kind innovative beauty
solutions from the Pond’s white beauty portfolio combines the dual benefit of
instant coverage of spots as well as lightening skin within to help reveal
perfect natural look. Pond’s white beauty™ BB+ fairness cream with SPF 30 PA++ and GenWhite TM cover
formula provides natural coverage suited for Indian skin that conceals spot
instantly while working from deep within epidermis to lighten stubborn
spots for all day instant spot-less
radiant skin.
The
evolution of BB cream
Now
get:
v Instant natural
coverage
v Non-pores clogging
v Light, non-oily texture
v Lightens from within
epidermis level
v Reduces dark spots
v Evens skin tone
v SPF 30 PA++ protects
from UVA, UVB and visible light
BB cream, also known as Blemish
Balm cream, was originally formulated in the 1950s by German dermatologist, Dr.
Christine Schrammek, to protect and provide natural light coverage for
patients’ sensitive skin, who had just undergone laser treatments and surgery.
Recently, it was introduced in South Korea and Japan and it has been named “the
secret of Korean actresses” for their fair and flawless skin.
The
science behind Pond’s white beauty ™ BB+ fairness cream
With the Pond’s Institute’s dual-acting sophisticated
skin lightening GenWhite™ Cover Formula and SPF 30 PA++ advanced sunscreen
protection, Pond’s white beauty™ BB+ fairness cream not only improves skin
texture and effectively lightens skin from within but also provides Natural
looking instant glow for Indian skin.
Clinically proven to lighten skin tone and reduce dark
spots, GenWhite™ Formula is enriched with a powerful mix of Vitamin B3, Vitamin
E, Allantoin and advanced superior sunscreen protection.
·
Vitamin
B3 - Pond’s signature ingredient, helps to
reduce and control melanin accumulation on the skin
·
Vitamin
E – A potent fat soluble anti-oxidant to
neutralize the harmful effects of free radicals which can trigger melanin
production which leads to darker skin
·
Allantoin – Recognized
as an anti-inflammatory by US FDA found
in the comfrey plant and helps to reduce processes that can lead to
increased pigmentation
·
Advanced
Superior Sunscreen Protection SPF 30 PA++
SPF 30 PA++ - Helps to protect against skin
tanning and photo ageing
A
great complement to the Pond’s face care regime:
Pond’s white beauty™ BB+ fairness cream also completes
the daily Pond’s face care regime with its instant natural coverage and
advanced sunscreen protection, in addition to superior skin lightening and
brightening benefits.
How to apply?
1
Cleanse
your face with Pond's white beauty face wash, squeeze a small amount of
Pond's BB+ cream on your fingertips.
2
About
Pond’s:
Pond's is a global face care expert that has
a presence in over 50 countries including Asia (Philippines, Thailand,
Indonesia, China, Vietnam, Korea and Japan) and USA - making it a skin
care brand to reckon with. The brand boasts of state-of-the-art R&D facilities
led from Ponds Institutes
at New York, Tokyo and Madrid, helping it create international beauty
solutions for the discerning woman. The Pond's philosophy is based on the
application of leading-edge technology to face care, and giving
customised solutions for different skin care needs. By combining this
with an intimate understanding of the woman's skin care needs and
requirements, Pond's delivers results women can see and feel.
About
Hindustan Unilever Limited:
Hindustan Unilever Limited (HUL)
is India's largest Fast Moving Consumer Goods Company, touching the lives
of two out of three Indians. HUL's mission is to "add vitality to
life" through its presence in over 20 distinct categories in Home
& Personal Care Products and Foods & Beverages. The company meets
every day needs for nutrition, hygiene and personal care with brands that
help people feel good, look good and get more out of life.
Dot
your forehead, cheeks and chin.
3
Blend
and spread outward toward the hairline and jaw line for an even coverage.
With its smooth and light texture, Pond’s white beauty™
BB+ fairness cream is applied in three easy steps after Pond’s white beauty
cream. For a smooth, flawless complexion, simply squeeze a small amount of
Pond’s white beauty™ BB+ fairness cream onto fingertips, dot the forehead,
cheeks and chin. Then, blend and spread outward towards the hairline and
jawline for an even coverage.
Providing multi-targeted coverage with skin lightening
benefits that lasts throughout the day, Pond’s white beauty™ BB+ fairness cream
is the perfect complement to the Pond’s daily face care regime.
Pond’s white beauty™ BB+ fairness cream is available at
for Rs.125 for 18 gm and Rs.69 for 9 gm.
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