2014-08-17



All my long time readers know that healthy hair care was what drew me into blogging, I started with The Anti Hair Slave and then eventually moved here to Beauty Blvd. to cover more than just hair but healthy hair care is still my favorite beauty topic and just an on-going part of my lifestyle.  JBCO or Jamaican Black Castor Oil is a huge part of that healthy hair care lifestyle, ever since I discovered it through online hair boards and tried it for myself it’s been a part of my healthy hair care regimen and I’ve been recommending it to anyone having issues with slow growth.  Now, it’s hitting the mainstream market with SheaMoisture.

SheaMoisture, a leading manufacturer of hair solutions made with natural, certified organic and ethically sourced ingredients, introduces a new collection that helps repair even the most over-processed hair. The Jamaican Black Castor Oil Strengthen, Grow and Restore hair collection is something I can’t wait to get my hands on. If you have ever tried JBCO you know it’s very thick and heavy, but the SheaMoisture Jamaican Black Castor Oil Collection is ideal for all hair types and styles with a proprietary blend of certified organic Shea Butter with rich fatty acids to deeply moisturize, Jamaican Black Castor Oil with reparative omegas that promote healthy hair growth, Peppermint to stimulate the scalp to promote healthy growth, and other key beneficial natural and certified organic ingredients.

The collection includes:

Jamaican Black Castor Oil Strengthen, Grow & Restore Shampoo – This clarifying, sulfate-free shampoo removes product buildup, while infusing hair with moisturizing essential oils leaving locks stronger and healthier. Gentle enough for daily use. Apple Cider Vinegar aids in regulating and balancing pH levels on the scalp, while softening hair to promote enhanced growth. Rice Protein adds thickness and improves smoothness. Panthenol helps hair retain moisture. SRP: $10.99

Jamaican Black Castor Oil Strengthen, Grow Restore Leave-In Conditioner – Detangles and restores manageability to chemically processed, permed or heat styled hair, while effectively blocking humidity for frizz-free, sleek styles. Conditions and strengthens hair to help prevent breakage and split ends, while keeping the scalp hydrated and healthy. Coconut Oil protects from damage and shedding, while Panthenol helps hair retain moisture. SRP: $10.99

Jamaican Black Castor Oil Strengthen Grow, Restore Edge Treatment – This conditioning styling gel controls reversion, protects against breakage and shedding, and improves manageability for chemically processed, fragile or dry hair. Fights frizz, while offering superior hold. SRP: $7.99

Jamaican Black Castor Oil Strengthen, Grow & Restore Treatment Masque – Ideal for damaged, brittle and chemically treated hair, this deep treatment masque restores strength and resilience, helps support hair’s elasticity and breakage and shedding. Leaves hair soft, manageable and shiny. Coconut Oil protects hair from breakage, Panthenol aids in moisture retention, and Avocado Oil provides nourishment and shine. SRP: $12.99

Jamaican Black Castor Oil Strengthen, Grow & Restore Hair Serum – Enriched with soothing Aloe Vera, essential oils, herbal extracts and Vitamin E, this moisturizing serum restores damaged hair and helps to repairs split ends, while supporting healthy growth. Rosemary Oil stimulates scalp circulation, Safflower Oil keeps hair soft, and Olive Oil intensely hydrates and nourishes with omega oils. SRP: $10.99

Jamaican Black Castor Oil Strengthen, Grow & Restore Styling Lotion – This fast-absorbing lotion restores natural moisture balance to dry or coarse textures, leaving hair silky smooth. Protects hair from heat styling and adds lustrous shine. Ideal for updos, ponytails, chemically treated, heat styled hair or natural hair and braided styles. SRP: $10.99

The collection is available exclusively at CVS locations nationwide and once I give some of the products a whirl I will be back to give you a full update!

The post SheaMoisture brings Jamaican Black Castor Oil to the Mainstream appeared first on Beauty Blvd..

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