Community Manager The Community Manager will administer the company’s social media marketing and advertising and whole online community. Responsibilities of the Community Manager The first responsibility of a Community Manager is to develop and implement a social media marketing plan.
• Brand Development • Identify Target Customers • Set Clear Objectives • Promotion Strategy • Engagement Strategy Essential Duties of the Community Manager Manage social media marketing campaigns and day-to-day activities including: • Administrate the creation and publishing of relevant, original, high-quality content. • Create a regular publishing schedule. • Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns. • Promote content through social advertising. • Develop relevant content topics to reach the company’s target customers. • Create, curate, and manage all published content (images, video and written). • Develop and expand community and/or influencer outreach efforts. • Oversee design (ie: Facebook Timeline cover, profile pic, ads, landing pages, Twitter profile, Blog, etc.). • Design, create and manage promotions and Social ad campaigns. • Analyze key metrics and tweak strategy as needed. • Compile reports for management showing results (ROI). • Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate. • Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics. • Monitor trends in social media tools, applications, channels, design and strategy. • Analyze campaigns and translate qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns. • Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results. Qualifications and Experience • Marketing degree is welcomed but not required with relevant work experience. • Demonstrates creativity and documented immersion in social media. • Proficient in content marketing theory and application. • Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound. • Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios. • Maintains excellent writing and language skills. • Enjoys a working knowledge of the blogging ecosystem relevant to the company’s field. • Displays ability to effectively communicate information and ideas in written and video format. • Practices superior time management. • Makes evident good technical understanding and can pick up new tools quickly. • Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of “Search and Social.”
Job Details
Date Posted:
2016-07-04
Job Location:
Doha, Qatar
Job Role:
Marketing/PR
Company Industry:
FMCG
Preferred Candidate
Career Level:
Mid Career
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