Overview
The Digital Marketing manager is responsible & accountable for implementing Digital Marketing strategy / Manage regional digital marketing initiatives and activities.
Develop digital marketing strategy
o Define how each Brands would be driving the digital customer experience
o Develop a Digital Marketing strategy and roadmap for each Brand, including channels framework planning that includes Mobile, Search, Social, and Web strategies
o Develop integrated measurement strategy that suits the overall strategy
o Provide Digital marketing Information Research
o Share innovation and emerging trends, and propose opportunities to grow in the Digital space
o Make sure strategy is in line with the CRM and Customer Experience strategy
Manage Regional Digital Marketing activities
o Manage Regional website activities that includes website design and usability, internet lead generation, and search engine optimization
o Manage the other regional digital marketing and communication activities that includes microsites, email marketing, search engine marketing, mobile marketing, social marketing, and online advertising
o Develop new and creative ways to use digital channels to help promote brands business objectives, integrate with offline marketing efforts, and engage with consumers
o Provide technical support and enhancement inputs to the various digital platforms/channels
Manage Digital Budget
o Manage and control monthly level of spending according to budget targets
o Coordinate the financial approval and payment process of projects with GPSC & Finance
Gather and provide Regional input for metrics reporting
o Define measurement metrics for Digital programs effectiveness
o Develop framework/KPI to evaluate success of a digital program
o Determine program effectiveness and optimization based on metrics
o Integrate Digital into Brand & Media tracking
o Marketing Scorecards reports
o Web metrics
o Special Projects as required
Toolkit, process, and best practice document
o Created around the Digital Marketing Initiatives, leveraging knowledge of the SME agencies
o Document and share best practices among GMIO countries
o Coach/train Marketing team on digital marketing & on opportunities
o Launch and promote Digital across the organization, and different departments, as a business strategy
o Come up with processes and optimization methods
On how to integrate digital into marketing mix
To provide quality assurance
Develop a Digital project workflow
Scope within Digital marketing elements and social media:
• GM MEO Websites
o Chevrolet, GMC, Cadillac, ACDelco
o Design strategy for brand standards, design and image
o Navigation and information architecture strategy
o Content strategy
o Customer Data Capture Mechanism
o Current website capabilities assessment
Recommend new website functionalities e.g.: Facilitate Information sharing and site retrieval: RSS, tagging
o Work with current internet agencies to activate the strategy
• Search Engine Optimization
o Develop Search Engine Optimization Plan
o Map the keywords with individual pages
o Provide keyword implementation instructions to Implementation Agencies
o Liaise with internet Agencies for keyword translation in local languages & copy writing for page titles & descriptions
o Liaise with Internet agencies to implement search optimization
o Internet agencies to do the programming
o Monitor progress in Organic Search Results & give inputs to Implementation Agencies
o Domain Strategy
o Linking Strategy
• Metrics, analytics and tracking
o Websites
o Keywords
o Trends
o Metrics
• Mobile Marketing
o SMS, MMS, WAP, etc
o Mobile sites, applications
• Digital Advertising and Communication
o Interactive Banners
o Audio & Video Advertising
o Content Partnership Ideas / Third Party Marketing
o Mobile Marketing
o Behavioral & Contextual Targeting
o Integrated Buying of Digital and Traditional
o Facili
Job Details
Date Posted:
2012-11-24
Job Location:
United Arab Emirates
Job Role:
Marketing/PR
Company Industry:
Automotive
Monthly Salary:
US $5,000
Joining Date:
2012-02-18
Preferred Candidate
Career Level:
Management
Degree:
Bachelor's degree / higher diploma
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