I know you are looking to boost your site’s traffic. So does everybody else. As we all know without traffic, there will be no sales.
To make it easier for you, we have gathered in this article the best ideas and tricks that you can use to increase those article visits.
1. Advertising on the web
Believe it or not, online ads can lead hundreds, or even thousands of visitors to click on the website and check it out. On top of that, there are many innovative and out-of-the-box platforms which can update the ads regularly, and keep you way ahead of your competitors without having to invest too much effort.
Let’s not forget also those ads are a serious source of income, and that sustainable, long-term advertising can generate more ROI than you ever expected.
2. Guest blogs
Guest blogs are another popular practice websites use to attract visitors. When deciding on this approach, you have to keep two things in mind: the websites where you’re about to post have to be relevant to your niche, and they have to accept your posts.
You need to consider their content in order to distinguish the most compelling post to write, and to stay alerted to comments and questions in order to increase the value of your content. If the editors of that website are satisfied with your work, they will definitely invite you to share another guest post.
3. Blog comments
Blog comments can also drive traffic to your website, especially if they are obviously related to the industry you’re operating in. When asked a question, try to give a timely and accurate response, because that’s your best bet to show people you have the necessary expertise to provide information, and to motivate them to give your website a try.
4. Social media presence
In today’s digital environment, social media can either be the best friend or the worst enemy of your website – whatever it is, you can be sure it will affect your traffic and your sales. In order to make social networks work for you, you can improve content marketing and deliver nothing but the best value for your users. When visitors like the content, they are likely to read more from your posts, and to visit your social profiles more often in future.
5. Find out who’s pulling the strings in your niche
Don’t expect to drive traffic by the mere fact that users like what you’re posting, and are sharing your posts. You have to make sure your content is published beyond your target audiences, in particular by influential journalists and bloggers who can make your post accessible to thousands of users.
6. Learn more about the influencers
Pushing through a piece of content you like won’t really work well – you have to find out what influencers care about, and deliver posts they would agree to publish.
7. Provide accurate content
Once you’ve decided what influencers would appreciate, roll up your sleeves and get to work. Remember to deliver the highest quality possible, as you’re supposed to delight experienced users with high standards and expectations.
8. Use share triggers
For those who don’t know them, share triggers are psychological concepts proven to encourage readers to link and share content. Including them in your posts will almost certainly lead to the ‘WOW’ effect, which as you already know is the ultimate goals of every site wishing to attract leads.
9. Remarketing on Facebook
Facebook tracking pixels can be installed on any site to remarket it to visitors who’ve already checked it, and represent therefore an amazing way to redirect traffic back to your business site.
10. Facebook custom audiences
While discussing Facebook, we can’t skip email lists, as they are very likely to revive traffic even in the most desperate times. Email lists are not supposed to intrude users here and there, but rather to remind them of your brand when that’s really necessary. The new trend is to upload those lists on Facebook and to use them to detect the social accounts of people included in them. Doing this will be incredibly helpful for your website, as you can access users on whatever device they’re using, and to promote your product more actively.
11. Remarketing on Twitter
There isn’t such a difference to Facebook remarketing, as even in this case you will be required to install a pixel and target the profiles of your former visitors. Still, you have to keep in mind that Twitter requires minimal audience counts in order to allow you to advertise, so it may be better to enlarge the email list in advance.
12. Twitter custom audiences
Once again, you will get to target users and market on mobile devices, by simply uploading your email list on Twitter.
13. Twitter cards
Together with custom audiences, we recommend you to consider twitter cards, which represent large and image-reinforced tweets with inbuilt calls to action. Thanks to their structure, Twitter cards are more attractive to users and motivate them to read your posts, but are also great for usability since they contain directly attached functionality and download links.
14. Your ad’s headline accounts for 80% of your success
Most of your efforts should be focused on delivering the best headlines possible, as it is headlines that catch the audience’s attention, and that drive it towards your site. The same goes for ads on Facebook, Twitter, LinkedIn, or even the paid per click ones, so try to do the best you can with them.
15. Create your first email list
In order to increase website traffic, include a newsletter opt-in and send useful read to your subscribers.
16. Promote content on Facebook
In order to keep your campaign running, try to feature your posts on Facebook as often as you can, so that you can reach your custom audience easily, and remarket it as we already suggested you to do.
17. Collaborate with other websites and exchange posts
The more websites you syndicate your blog on, the more chances you will have to reach new audiences and to motivate them to check your website out. Still, make sure you’ve researched blogs properly, and choose the ones that operate in your niche and are fairly similar in audience and size. Once you’ve decided, contact the administrators and suggest swapping posts and articles in order to link your blog to theirs.
18. Start to contribute
Becoming a contributor sounds easier than it looks, as it will require you to master the art of writing, and to deliver fresh and unique content day by day. The same as with other skills, you will need the experience to start drawing attention, so you better start on time.
19. Make a quiz
There is no better way to inspire visitors to read your content than to make the experience more fun for them, and invite them to engage. Quizzes are an excellent trick for this purpose, and they work very well on social networks too.
20. Host webcasts and webinars
Look for that one topic you have the most expertise about, and that is at the same time interesting enough to keep visitors listening to what you’re saying. Furthermore, try to make the presentations engaging and fun, and you can rely on the fact that users will come back.
Growing traffic – how can it be done?
Traffic will grow only if you create content repeatedly, and promote both top and mid-funnel posts ranking for most of the keywords, including those which are connected to bottom-funnel pages for better effects.
Interested to reach 250K+ traffic? This is how!
– Consider the success boosting skyscraper technique, and upgrade it with time;
– Choose valuable topics to rank;
– Try to make your content at least ten times better than the one of your competitors;
– Never forget generating links to the content;
– If possible, use Roundup Discovery to increase link volume with at least 21%;
– Use Last Updated to increase website traffic by approximately 66% in the long run;
– Unite checklists and additional resources. You can also check 11 Ways to Increase the Traffic to Your WordPress Website.
What every website owner must consider are analytic tools, ideally ones that make it possible to monitor visitor flow and to compare it. The most popular one is Google Analytics since it is powerful and easy to set up. On top of that, Google Analytics is completely free.
Final Thoughts. Strategizing
Your main strategies are community marketing, email marketing, and the few social media practices we discussed previously. A good course of action is also to create your own resources (podcasts, webinars, infographics, and so on), and you can also try to engage audiences by organizing entertaining events (quizzes, promotions, contents, etc.).
Spread the good word, and try to promote the content as much as possible. Finally, don’t forget the technical part of the task, and all general SEO tricks that apply to online business in general.
The reason why we’re emphasizing on technical details so much is that there is no unified strategy you can apply to motivate users to read content and to return. Instead, there are many self-explanatory tricks, such as delivering mobile responsive content, or structuring information in a logical manner that will make users come back and share your posts.
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