Herradura have launched their first ever nationwide cocktail competition with the winner jetting off to Mexico to visit Tequila Town and Casa Herradura.
BarLifeUK have been lucky enough to go to Mexico a couple of times and it is one of our favourite countries in the world. The contrast between the old and new, the food, the friendly locals, the stunning landscape and of course the Tequila make it a truly wonderful place to spend time.
Who wouldn’t want to visit this distillery?
So as soon as we heard Herradura were going to be running a competition that would give someone the chance to experience it, we had to be involved. On top of all of that you will be hosted by one of the area’s most loved and respected Tequila houses, what a prize.
Know What You’re Made Of
Herradura is made with the finest blue agave, natural fermentation and an attention to detail passed on through nearly 150 years of family secrets. It really is Made of Mexico.
Now they want to find out what you are made of. You are tasked with creating a cocktail that celebrates both the heritage of Herradura Tequila as well as your own personal history.
There are of course a few rules:
– The cocktail must contain a minimum of 35ml of Herradura Plata, Reposado or Anejo
– The cocktail must contain a maximum of 5 ingredients (1 of which can be homemade)
– Your entry must include a description of how you will present the drink
– You’ll also be asked to write a small paragraph on how the drink represents your own story – what you are made of
Once all the entries have been received the Herradura team will prepare each cocktail and taste them blind. From there the contestants for each heat around the country will be selected. Each heat winner will be invited to London for the final where the winner will be selected.
The heats will be taking place:
London
Manchester
Brighton
Birmingham
Edinburgh
The judges will base the scoring on the cocktail itself (75%) and the personal story (25%).
So if you fancy walking the agave fields with the Jimadores, visiting the Herradura distillery and sipping Tommy’s Margaritas in Tequila Town get your entry in now.
Entries close at Midnight on August 10th (full terms and conditions below)
HERRADURA NATIONAL COCKTAIL COMPETITION
REGIONAL HEAT RULES
NO PURCHASE NECESSARY. You must be of legal drinking age and a legal resident of the United Kingdom to enter. Employees of Brown-Forman, their affiliates, distributors, and agencies, and the immediate families and household members of each are not eligible to win.
You must be actively employed as a bartender responsible for producing alcoholic cocktails (drinks with three or more ingredients at least one of which is alcohol) or as a consultant who advises outlets regarding cocktail trends/serves and/or other related matters.
RESPONSIBILTY: The Promoter supports responsible drinking and adheres to all marketing codes applicable to alcoholic beverages, therefore any entry which the Promoter deems to encourage or be suggestive of irresponsible drinking or irresponsible behaviour, or which might in the Promoter’s judgement constitute a contravention of any applicable marketing law or code will be ineligible. Furthermore, any entry that is considered lewd, obscene or distasteful in the sole opinion of the Promoter, will not be eligible. Do not include trademarks or logos owned by others unless you have permission. All entrants must, for the duration of the Contest, conduct themselves consistently with the promotion of responsible drinking behaviours.
RESPONSIBILTY: The Promoter supports responsible drinking and adheres to all marketing codes applicable to alcoholic beverages, therefore any entry which the Promoter deems to encourage or be suggestive of irresponsible drinking or irresponsible behaviour, or which might in the Promoter’s judgement constitute a contravention of any applicable marketing law or code will be ineligible. Furthermore, any entry that is considered lewd, obscene or distasteful in the sole opinion of the Promoter, will not be eligible. Do not include trademarks or logos owned by others unless you have permission. All entrants must, for the duration of the Contest, conduct themselves consistently with the promotion of responsible drinking behaviours.
Winners of the online entry round will be invited to participate in the Regional Heats.
RECIPE REQUIREMENTS: All recipes must comply with the following:
INGREDIENTS: All recipes must be based on Herradura Tequila. These are the only tequilas that are allowed in the competition. Your recipe may include a maximum of 5 ingredients (not including garnishes) one of which may be a homemade item. Your drink must contain minimum 35ml Herradura Plata, Reposado or Anejo. The maximum quantity of alcohol permitted is the equivalent of 50ml of alcohol at 40% ABV.
MEASUREMENTS: All ingredients must be specified in millilitres or centilitres divided into “whole numbers” (1,2,3, etc) and/or “half numbers” (½, 1½, etc), and/or smallest quantities (dashes and/or drops). The ingredients have to be measured out using a jigger.
GARNISHES: Cocktail decoration should be composed of edible ingredients, such as fruit, herbs and vegetables.
DESCRIPTION: Please include a description of how the drink should be made and presented.
Recipes not in accordance with the above requirements will be rejected.
THE REGIONAL HEATS: The Regional Heats will take place as follows:
Manchester in August
London in September
Brighton in September
Birmingham in October
Edinburgh in October
There will be a live competition in which bartenders will compete by preparing their Online Drink Recipe.
ORIGINAL RECIPE CATEGORY: Bartenders must make two (2) serves of their Original Online Recipe in accordance with the following:
Recipe/Ingredients: Each bartender must prepare their Original recipe to the specifications outlined in the Online Submission stage. Although the recipe may be refined prior to the Regional Heat (the ratios can be modified) the ingredients used must remain the same.
Preparation time: Finalists will be given a maximum of (10) minutes to prepare their ingredients and garnishes. Garnishes can be assembled/finalized during preparation, but not inserted / applied to the glass
Creation time: Finalists each have exactly seven (10) minutes to mix the drinks. Any competitor who exceeds the ten-minute limit will lose one (1) point from their Category Score for every additional half minute they take.
The participants will provide fruit and any other items to decorate and garnish the drinks. Cocktail decoration should be composed of edible ingredients, such as fruit, herbs, vegetables, etc.
Bartending equipment or utensils for preparing cocktails during the contest must be provided by the competitor. Standardised straws, ice & basic juices will be provided.
JUDGING AND SCORING: The Judging panel for each Regional Heat will consist of the UK Casa Herradura Brand Ambassador, a representative of Mangrove Brands and a local Industry Professional. The assessment of cocktails by the judges during the Contest will be based on the following criteria:
APPEARANCE
AROMA
TASTE
STORY
Excellent 12 points
Excellent 4 points
Excellent 15 points
Excellent 12 points
Very good 7 points
Very good 3 points
Very good 10 points
Very good 7 points
Good 5 points
Good 2 points
Good 10 points
Good 5 points
Mediocre 1 points
Mediocre 1 point
Mediocre 5 points
Mediocre 1 point
The decision of the judges is final in all respects.
OTHER CATEGORIES: There will be two (2) other Categories on the day for the finalists to compete in.
REGIONAL HEAT WINNERS: The final result of the Regional Heats will be based on the points awarded for the cocktails prepared during the Regional Heats. One bartender from each regional heat who achieves the highest score will be invited to attend the National Contest which will take place in London.
If a Regional Heat winner is not available to attend a National Contest, he/she must forfeit the prize and an alternate winner may be selected.
All entrants acknowledge and agree that all intellectual property rights, including copyright, in all recipe entries, shall be assigned to and become the property of the Promoter, which thereafter has the right to edit, re-edit, adapt, modify, reproduce, promote, create derivative works and otherwise use the winning entry in any way it sees fit. The Promoter will retain rights to the use of all submitted entries, names and videos and may use them for the purposes of advertising and promotion.
By entering the Contest, all entrants will be deemed to have accepted and be bound by the rules. The decision of Promoter in all matters is final and no correspondence will be entered into. These terms and conditions shall be governed by English law and the courts of England and Wales shall have exclusive jurisdiction. The Promoter is Brown-Forman Beverages Ltd, 45 Mortimer Street, London, W1W 8HJ, United Kingdom.
HERRADURA TEQUILA NATIONAL COCKTAIL COMPETION
ONLINE ENTRY RULES
NO PURCHASE NECESSARY. You must be of legal drinking age and a legal resident of the United Kingdom to enter. Employees of Brown-Forman, their affiliates, distributors, and agencies, and the immediate families and household members of each are not eligible to win.
You must be actively employed as a bartender responsible for producing alcoholic cocktails (drinks with three or more ingredients at least one of which is alcohol) or as a consultant who advises outlets regarding cocktail trends/serves and/or other related matters.
RESPONSIBILTY: The Promoter supports responsible drinking and adheres to all marketing codes applicable to alcoholic beverages, therefore any entry which the Promoter deems to encourage or be suggestive of irresponsible drinking or irresponsible behaviour, or which might in the Promoter’s judgement constitute a contravention of any applicable marketing law or code will be ineligible. Furthermore, any entry that is considered lewd, obscene or distasteful in the sole opinion of the Promoter, will not be eligible. Do not include trademarks or logos owned by others unless you have permission. All entrants must, for the duration of the Contest, conduct themselves consistently with the promotion of responsible drinking behaviours.
ENTRY AND RECIPE SUBMISSION: To enter, please go to http://www.barlifeuk.com/barlifesite/index.php/2012/07/win-a-trip-to-mexico-with-herradura/, complete the entry form and upload your recipe. The closing date for submission of entries is 10th August 2015. No responsibility is accepted for any entry which is not delivered, or is delayed or damaged due to technical reasons. Proof of sending is not proof of receipt
RECIPE REQUIREMENTS: All recipes must comply with the following:
INGREDIENTS: All recipes must be based on Herradura Tequila. These are the only tequilas that are allowed in the competition. Your recipe may include a maximum of 5 ingredients (not including garnish) one of which may be a homemade item. Your drink must contain minimum 35ml Herradura Plata, Reposado or Anejo. The maximum quantity of alcohol permitted is the equivalent of 50ml of alcohol at 40% ABV.
MEASUREMENTS: All ingredients must be specified in millilitres or centilitres divided into “whole numbers” (1,2,3, etc) and/or “half numbers” (½, 1½, etc), and/or smallest quantities (dashes and/or drops). The ingredients have to be measured out using a jigger.
GARNISHES: Cocktail decoration should be composed of edible ingredients, such as fruit, herbs and vegetables.
DESCRIPTION: Please include a description of how the drink should be made and presented.
STORY: Please include a short paragraph about how the cocktail represents your story.
Recipes not in accordance with the above requirements will be rejected.
JUDGING AND SCORING: Once approved, the recipe submitted by each entrant will be judged by a panel of judges selected by the Promoter. The judging will be based on the cocktail itself including look and flavour (75%), and the accompanying ‘personal story’ (25%). The entries will be ranked in order of score. The decision of the judges is final.
The 10 entries with the highest scores will be invited to attend their regional heat. In the event of a tie, the judges will chose which entry will go forward.
THE REGIONAL HEATS: The Regional Heats will take place as follows:
Manchester in August
London in September
Brighton in September
Birmingham in October
Edinburgh in October
There will be a live competition in which bartenders will compete by preparing their Cocktail Recipe.
CLAIMING PRIZES/RELEASE: The Participating Winners will be notified by mail and/or email. Prize Winners may be required to provide evidence (at Promoter’s discretion) of eligibility and liability release, within 7 days of notification attempt or the prize will be forfeited and an alternate Winner may be selected. Airline carrier’s regulations and conditions apply. Prize Winners must have valid travel documents (i.e., valid photo ID/passport/travel visas) prior to departure. Certain travel restrictions may apply. Taxes related to the prize are the responsibility of the Prize Winners. No responsibility or liability is assumed for damages, losses or injury resulting from acceptance or use of the prize. The prize-winner must hold valid passport with 6 months’ validity remaining, and must also comply with immigration requirements for entry into Mexico. The Promoter reserves the right to select alternative Prize Winners, should the original Winner not validate all of their identity, age, current employment, ability to travel on the fixed trip dates and compliance with immigration criteria by January 4th. By accepting his or her prize, the Prize Winner: (a) releases Brown-Forman/Herradura Tequila and their affiliated companies and licensed alcohol wholesalers and retailers from any all liability claims, action or proceedings arising out of or for injuries or damages sustained while involved in a promotion activity or connection with the use of the prizes; as well as (b) consents to the use by Brown-Forman for promotional purposes in connection with this promotion, of his or her name and/or likeness and/or voice without further compensation.
All entrants acknowledge and agree that all intellectual property rights, including copyright, in all recipe entries, shall be assigned to and become the property of the Promoter, which thereafter has the right to edit, re-edit, adapt, modify, reproduce, promote, create derivative works and otherwise use the winning entry in any way it sees fit. The Promoter will retain rights to the use of all submitted entries, names and videos and may use them for the purposes of advertising and promotion.
By entering the Contest, all entrants will be deemed to have accepted and be bound by the rules. The decision of Promoter in all matters is final and no correspondence will be entered into. These terms and conditions shall be governed by English law and the courts of England and Wales shall have exclusive jurisdiction. The Promoter is Brown-Forman Beverages Ltd, 45 Mortimer Street, London W1W 8HJ.
Herradura National Cocktail Competition 2015
Official Rules
ELIGIBILITY: Herradura National Cocktail competition is open to bartenders who have been selected to attend the Final in accordance with the rules of the regional contest (“Finalists”). The rules applicable to the contest can be accessed at http://www.barlifeuk.com/barlifesite/index.php/2012/07/win-a-trip-to-mexico-with-herradura/.
All participants in the Herradura National Cocktail Competition must be of legal drinking age. Finalists must be actively employed as a bartender responsible for producing alcoholic cocktails (drinks with three or more ingredients at least one of which is alcohol) or as a consultant who advises outlets regarding cocktail trends/serves and/or other related matters.
THE FINAL: The Final will be a live competition in which Finalists will compete across three categories, original recipe and 2 other categories announced on the day. Each Finalist must compete in all three categories and will be awarded a score for each category (“Category Score”) in accordance with the following:
ORIGINAL RECIPE CATEGORY: Bartenders must make two (2) serves of their Original Online Recipe in accordance with the following:
Recipe/Ingredients: Each bartender must prepare their Original recipe to the specifications outlined in the Online Submission stage. Although the recipe may be refined prior to the Regional Heat (the ratios can be modified) the ingredients used must remain the same.
Preparation time: Finalists will be given a maximum of (10) minutes to prepare their ingredients and garnishes. Garnishes can be assembled/finalized during preparation, but not inserted / applied to the glass
Creation time: Finalists each have exactly seven (10) minutes to mix the drinks. Any competitor who exceeds the ten-minute limit will lose one (1) point from their Category Score for every additional half minute they take.
The participants will provide fruit and any other items to decorate and garnish the drinks. Cocktail decoration should be composed of edible ingredients, such as fruit, herbs, vegetables, etc.
Bartending equipment or utensils for preparing cocktails during the contest must be provided by the competitor. Standardised straws, ice & basic juices will be provided.
JUDGING AND SCORING: The Judging panel for The Final will consist of the UK Casa Herradura Brand Ambassador, a representative of Mangrove Brands and a local Industry Professional. The assessment of cocktails by the judges during the Contest will be based on the following criteria:
APPEARANCE
AROMA
TASTE
STORY
Excellent 12 points
Excellent 4 points
Excellent 15 points
Excellent 12 points
Very good 7 points
Very good 3 points
Very good 10 points
Very good 7 points
Good 5 points
Good 2 points
Good 10 points
Good 5 points
Mediocre 1 points
Mediocre 1 point
Mediocre 5 points
Mediocre 1 point
The decision of the judges is final in all respects.
OTHER CATEGORIES: There will be two (2) other Categories on the day for the finalists to compete in.
SCORING: The judges will award points to each category based on creativity, visual appeal and taste.
HERRADURA NATIONAL COCKTAIL COMP WINNER 2015: The winner of the Herradura National Cocktail Competition 2015 Finalist with the highest total Category Scores. In the event of a tie the judges will select the winner based on creativity, visual appeal and taste.
The Prize for the Winner is a trip to Casa Herradura in Mexico.
CLAIMING PRIZES/RELEASE: By accepting his or her prize, the winner consents to the use by the Promoter and its affiliated companies for promotional purposes in connection with this promotion, of his or her name and/or likeness and/or voice without further compensation. All Finalists acknowledge and agree that all intellectual property rights, including copyright, in its recipe entry, shall be assigned to and become the property of Brown-Forman, which thereafter has the right to edit, re-edit, adapt, modify, reproduce, promote, create derivative works and otherwise use the winning entries in any way it sees fit.
The Promoter Brown-Forman Beverages Ltd, 45 Mortimer Street, London, W1W 8HJ, United Kindgdom.