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DoubleVerify Receives Third Consecutive Certification for Online Ad Viewability from the Audit Bureau of Circulations (A...
via doubleverify

DoubleVerify IQ Viewability Advanced Product Awarded Continued ABC Certification LONDON – 16 January 2017 – DoubleVerify (DV), the recognised leader in digital quality solutions, today announced it has received certification from ABC for the third consecutive...
The Bigger Picture :: Media war breaks out between pro & anti 9/11 Truth press
via 911forum

Author: Whitehall_Bin_Men Subject: Media war breaks out between pro & anti 9/11 Truth press Posted: Sun Mar 08, 2015 1:18 pm (GMT 0) The global news network RT is the Russian government's main weapon in an intensifying information war with the...
Inside Putin’s Media Machina
via toinformistoinfluence

The global news network RT is the Russian government’s main weapon in an intensifying information war with the West—and its top editor has a direct phone line to the Kremlin By Simon Shuster / Moscow @shustry March 5, 2015 It was just past midnight...
A model to drive media audience measurement into the future
via themediaonline

The best way to picture the Future Proofing Survey’s (FPS) recommendation for audience measurement in South Africa (SA) is to imagine a car. The chassis is a media industry establishment survey and the wheels are currency surveys conducted by Joint...
What the future of TV looks like for marketers
via marketingweek

The way people view TV is shifting, and as a result so too is the way brands buy their advertising. As with online advertising, it looks increasingly likely that one day all TV will be bought programmatically. Along with the channels and devices available...

Barb.co.uk popular pages

Barb

About Joint Industry Currencies The Joint Industry Currencies are unique. The industry created them to provide audience numbers and trading metrics for each advertising medium. They are owned and deve...
Training and events | BARB

BARB Boot Camp BARB has launched free training sessions to help the media and advertising industry better understand the strength of the TV broadcast currency. There will be two sessions to choose fro...

Glossary | BARB

The net number or percentage of people who have seen a particular piece of broadcast output (e.g. a programme, daypart, channel, TV advertising campaign). Programme or daypart reach assesses what perc...