Uniquely Valuable
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Page provides authentic, obvious value beyond self-promotion of the host site/author
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Content quality stands apart from the crowd by a significant margin
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Text, images, & multimedia are remarkable
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Page would be described by 80%+ of visitors as useful, high quality, & unique
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Searchers who visit would be unlikely to go "back" from the page to choose a different result
Provides Phenomenal UX
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Content and navigation elements are easily consumed/ understood by users
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Design is aesthetically polished, high quality, and fit authentically with the brand
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Page layout makes scanning easy & important content elements obvious
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Page renders fast (<0.5 secs to first response; <4 secs to primary content loaded)
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A minimal number of browser requests are required to fully load the page
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Page is browser & device responsive (or specifically optimized to each as appropriate)
Keyword-Targeted
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Page targets a single searcher intent(and associated keyword phrases)
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Primary Keyword phrase is the first words of the title element
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Primary keyword phrase appears in page URL
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Content is logical & comprehensive, employing related terms/phrases
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Keyword phrases are highlighted with bold/italic/sizing/etc as appropriate
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Primary keywords are used prominently in the page headline
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Primary keyword is found in the body content 2X+
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Secondary keywords appear in headline(s)/title/body as appropriate
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Images on the page employ descriptive, keyword-rich alt attributes
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Descriptive anchor text is used in links pointing to the page
Built to be Shared through Social Networks
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URL is descriptive and makes the page's topic obvious
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Includes sharing options to the optimal social networks for the page's audience
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Page has inherent sharing value (i.e. those who share it will be praised by their audiences, and additional amplification is likely)
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As appropriate, employ tags for Facebook Open Graph, Twitter Cards, etc
Multi-Device Ready
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Renders in every (popular) browser properly
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Optimized to render legibly & elegantly on every screen size
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Employs the same URL when requested/loaded on every device
Authorship, Meta Data, Schema & Rich Snippets
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Page content is associated with the author/publisher in the markup via Google+ rel="author" or rel="publisher" attribution
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As appropriate to the content/topic/vertical, page includes schema.org micro data markup options
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As appropriate to the content/topic/vertical, page includes Google's rich snippets markup options
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Employs primary & secondary keywords in the meta description
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Meta description inspires interest & click-through from SERPs/social
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Generally avoids meta keywords (unless used for internal search)
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As appropriate to country/language, page employs hreflang
Crawler/Bot Accessible
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URL is static (contains no dynamic parameters)
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Content is unique to this URL (all duplicates canonicalize to it)
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Content loads in page's HTML (not via post-load JS/AJAX/iFrames/etc)
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No more than 4 clicks are required from any page on the site to reach the URL
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Redirects from other/older versions use 301s or rel=canonical (not 302s)
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Redirects from other/older versions come direct (no redirect chains)
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If the page is temporarily unviable, status code 503 is returned by the server
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As appropriate, page is include din an RSS feed; RSS URL is canonicalized/ redirects to original
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Meta robots tag allows crawling & indexing
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Robots.txt file does not block crawler access
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Host server does not restrict search crawler IPs
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Key page elements are character length limited:
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Title <75 characters
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URL <90 characters
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Meta Description <160 characters
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URL is included in site's XML Sitemaps file
Ref: http://moz.com/rand/wp-content/uploads/2013/08/elements-optimized-lrg.gif