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The holidays are upon us and another New Year is just around the corner! Before you jump head first into how you will conquer 2015 and elevate your business to the next realm of success, take a breath and reflect.
Reflection is something we need not only in our personal lives, but also within our business and career. It can provide moments of clarity, it can uncover what proved ineffective and ultimately help create a strong foundation for future campaigns and strategy.
We find ourselves working IN the business day and night with little time to work ON the business, a critical component to strategic planning and action. During the holidays take time to understand your business actions & results throughout 2014 and what you will bring forward to help your success in 2015.
Will it be a renewed focus on your marketing, your social strategy or your operations? If you are not sure, BACD can help you find the right direction!
Read about the Fizzle Review process and listen to Fizzle.Co Podcast on doing a yearly review – some excellent advice and steps to conduct your yearly review. What gets measured, gets improved!
The Fizzle Review Process:
1. Take inventory of everything you made this year. Articles, episodes, courses, guides, books, etc. Of all of those, what performed well? I did this work for Fizzle using google analytics and stats from Soundcloud and Wistia and made this post: 2014’s Most Popular Articles, Podcasts + Courses. You could do the same. Maybe even ask yourself: what can we learn from these results?
2. Make the “did/didn’t go well” lists. Ask yourself: what went well? Write down the answers in one column. In another column answer the question: what didn’t go well? It may help to look at monthly revenue figures, remember partnerships, large and small projects alike, events, etc. I go over some of our answers at around 60m in.
3. Decide who you make things for. We’re looking for one, specific, real life person. Someone who has a real name, real dreams, real fears and hopes and things they want to do with their life. Find out more about this in this guide: Defining Your Audience.
4. Put together your vision statement for next year. Given that person you chose, all the things that went well and poorly, and all the bits you made this year, put together a vision statement for next year. This is a delicate things, I talk at length about it at 65 minutes in. It shouldn’t be weak or limp. It should be scary, something that changes what you’re currently doing in some way, something that will help you make decisions.
Read more here…..
The BACD wishes you the happiest of holidays and looks forward to launch and accelerate your business in 2015!
The post Business Bytes – BACD December Newsletter appeared first on BACD.