Niche travel destinations like Half Moon Bay, California can use all the help they can get when it comes to local online advertising. In these cases, geo-targeting is the way to go to attract interested visitors, not just from faraway locales, but also from the surrounding areas. Vantage Local’s online display ad campaign found some ways to use geo-targeting to its advantage, creating a campaign that presented the city as one of the best vacation spots not far from home.
When people think about tourism advertising, they often think about attracting visitors from far-away places. But a city’s efforts to bring in new visitors do not have to mean casting a large net. Looking closer to home for interested visitors often brings about amazing results. Just a stone’s throw away from the hustle and bustle of Silicon Valley, Half Moon Bay is an excellent destination for those in the city looking to spend a little quiet time on the coast. Not only did the city want to be a world-class destination for far-away travelers, it wanted to attract those closer to home. Half Moon Bay is the perfect example of how effective geo-targeted online display advertising can be.
Vantage Local worked with the Half Moon Bay Coastside Chamber of Commerce and Visitors’ Bureau to create a unique campaign that focused on specific geographic target areas. Contextual targeting and remarketing was also used to entice viewers. When web surfers viewed content related to family vacations, beaches, hotels and travel, they were presented with Half Moon Bay banner ads. Those who already visited the Half Moon Bay website were shown remarketed ads targeted to prior visitors. To meet seasonal changes, the advertisements could be changed quickly and effectively.
The campaign turned out to be an amazing success, as the city not only saw an increase in new visitors, but it also experienced a large growth in its online presence. Vantage Local’s geo-targeted online display advertising made local advertising in specific geographic regions a breeze and it can do the same for your brand.