Foot Cardigan Twitter
Company: Foot Cardigan
Founders: Bryan DeLuca, Matt McClard, Tom Browning and Kelly Largent
Season: Appeared on season 7
Foot Cardigan is a sock subscription service that delivers fun and quirky socks right to customers’ front doors on a monthly basis. The subscription costs $9 per month and, according to their site, customers play a sock lottery because not only are the socks unique, but you also have no idea what you’ll receive each month. They also boast that the socks are total conversation starters.
When DeLuca and McClard appeared on “Shark Tank,” they came in asking for a $250,000 investment for 10 percent equity. Despite being offered a deal from fashion mogul Daymond John, the duo ended up accepting Mark Cuban and guest shark Troy Carter’s offer of $250,000 for 20 percent. When making the offer, Carter said that creating a relationship with customers was key to creating a narrative and grow.
Where Is Foot Cardigan Now?
The company has grown in many different ways since they appeared in the tank last season, despite not closing the deal with Cuban and Carter. According to the Gazette Review, the buzz generated by the “Shark Tank effect” definitely boosted sales: in the days following the episode’s air date, sock orders came through every ten seconds, 90,000 socks were distributed and subscribers went up by 7,000.
In December, Foot Cardigan launched a new line of socks, known as Mytropolis, which show off the pride you have for your own city or illustrate some serious wanderlust. Cities that are currently offered include London, New York City, Chicago, Los Angeles, Washington, D.C. and more. They also offer individual-purchase “Small Batch” socks and launched a children’s subscription line, called Whippersnappers. Limited-time patriotic election socks are also now available for pre-order and feature Hillary Clinton, Donald Trump and Bernie Sanders.