We are living in an era where every business is dreaming for a strong online presence and brand identity. Conversions and leads are the top-most motive of every business. So it’s obvious that digital marketing has a bright scope.
In the past 2 to 3 years; it has been noticed that online marketing industry has completely evolved due to various Google algos and updates. Now this digital marketing industry is looking for some creative and genius minds who have great commands on the latest digital marketing techniques and who can bring a new change in the industry. For these reasons and many others, companies have introduced their Learning and Certification Programs in order to make the beginners an efficient marketer and enhance the skills of a moderate online strategist.
So, if you are planning to choose digital marketing as your profession then here are a few recommendations that can help you with some effective learning and certification resources. Let’s have a look:
1. HubSpot Certification Programs
HubSpot, which is considered to be a giant in the digital marketing industry. After the remarkable success of Hub Spot Marketing Software, they have introduced various certification programs for their users, which include:
Inbound Certification
Hub Spot Design Certification
Contextual Marketing Certification
All you need is to register yourself there and you can view various video tutorials designed specifically for each course. You can also download them in a PDF format. After going through the video resources you are asked to give a test. Many users/marketers have found it effective for their marketing career.
Why HubSpot?
Hub Spot provides the most updated and up-to the trend information, they provide you with proper guidance in their online classes. It is the best source, where you can get deep and clear knowledge of inbound marketing and its applications in the current online marketing industry. The good thing is, it is absolutely free and every individual either he is a marketing student or a professional can enhance their skills from it.
2. Digital Marketing Training Courses by Smart Insights
A digital marketing agency Smart Insights is another platform where both beginners and mediocre marketers can be benefited. With more than 100 digital marketing guides, templates, videos and courses, it allows you to bring your marketing skills to the next level. You can find a long list of topics for the courses including:
Affiliate Marketing
B2B Digital Marketing
Conversion Optimization
Customer Relationship Management
Marketing Automation
PPC
Email Marketing
Why Smart Insights?
Smart Insights is a big name when it comes to digital marketing. As digital marketing is a wide arena and is not limited to a specific area or field; therefore, Smart insight covers up all the aspects of digital marketing from scratch. Although, they offer paid membership but quality always comes with a cost. They sometimes offer monthly membership discounts, like currently they are offering 20% for the month of August.
3. Google Online Marketing Challenge
With an aim to educate students in the field of digital marketing, Google introduces its Digital Marketing Course. Millions of students are registering themselves in this course and are having positive reviews about their experience. Here are its course packs:
Digital Marketing
Search Engine Marketing
Search Advertising
Display Advertising
Mobile and Mobile Advertising
Application of Social Tools
Google Analytics
Video Ecosystem: Planning Media Strategy
Why Google?
Google is known to be the lord of digital marketing. Everybody knows that Google is the best place to market their services but for that you need to fulfill Google’s standards. This course helps marketers understand about how the hierarchy of digital marketing works. The online marketing challenge helps you in capturing leads, which is the main essence of successful online marketing.
4. Marketing Training Solutions by MarketingProfs
MarketingProfs, a name that needs no introduction; offering marketing training solutions for all either we talk about an individual, small teams or large teams. In this training, you will come across compelling, straight-forward and easy to apply digital marketing tutorials. Have a look at its online marketing course list:
B2B lead Roundup
Content Marketing Crash Course
Email Marketing Master Course
Marketing Measurement and Analytics
Search Marketing School
Social Media Marketing
Marketing Writing Boot camp
Why MarketingProfs?
Either we talk about famous digital marketing blogs, service or training provider; MarketingProfs will always be there in the list. The reason you should prefer Marketing Profs is that they are have a team of specialized and expert marketers. Being a leader in the industry, they are capable enough to change your career from a mid-level marketer to an expert.
5. Wide Range of Marketing Resources by Lynda
Lynda is an online learning company which is known for the best tutorial provider either its web/mobile app development, marketing, 3D animation or photography. I have personally tried it and found it effective for me. With its expert marketing trainers and professionals, it offer its members to make full utilization of video tutorials and resources. They mainly cover:
SEO
PPC
Social Media
Email Marketing
Content Marketing
Web Analytics
Website Optimization
Online PR
I must say that it’s a valuable and a good resource especially for beginners. You should give it a try.
Why Lynda?
It’s a common phenomenon that individuals, when asked to read gigantic guides, e-books and other written stuff continuously, they don’t want to read all that and easily get bored from all this. The specialty of Lynda courses is that they are filled with video tutorials and we know that video can convey a message easily and is a more effective medium than a written text. Each and every video tutorial is designed and prepared by industry specialists.
6. Master your Marketing Skills with Skillshare
Skillshare is another effective learning resource especially for entrepreneurs. It is a Global Learning Community that serves its users by teaching them to master in new skills through hundreds of online classes. It carries courses in diversified industries including Business, Fashion, Entrepreneurship and Marketing. When it comes to marketing, their context is as following:
SEO
Digital Strategy Crash Course
Branding
Social Media
Entrepreneurship
Why Skillshare?
I have heard a lot about Skillshare so I decided to explore it and I found some amazing facts about it. It is known as a marketplace for education that has more than 5000 expert instructors and teachers.
Hope you all will find it worthy and valuable for your career. Don’t hesitate to share all these digital marketing learning resources to help growing and expanding the digital marketing arena. After all sharing is caring. :-)