The Business to business (B2B) marketplace is an online community where manufacturers, suppliers, buyers, partners etc from all over the world gather together to communicate, collaborate and conduct business transactions. As today’s digital trend has been changing the way we do business, more and more companies have started to realize the importance of online exposure and new transaction channels, thus the B2B marketplace has fulfilled their needs by providing more business opportunities with more profitability through the E-commerce platform on internet.
Benefits for using B2B marketplace:
The global B2B marketplace provides more business opportunities in an easier way. No matter which country or time zone you are in, your service and product on the B2B marketplace can be seen by specific targeted audiences from all over the world. Meanwhile, if you want to browse companies from different countries or industries, you can do in just a matter of seconds. E-commerce on a B2B marketplace is helpful for operational efficiency and reducing costs. The digitalized B2B platform is able to make some processes which required manual and labour intensive before much easier now, such as strengthening customer relationships, communicating with others, approving buyer registration, delivering service or product information, RFP etc. Sophisticated webpages on a B2B marketplace platform are able to display comprehensive product and service features which helps buyers to make a faster purchasing decision. The B2B marketplace can shorten sales and transaction cycle with its ability of electronic procurement. B2B marketplace also works as business community where you can get insightful updates about your industry and latest information about business deals, networking events and industry tradeshows across the globe. It helps to build a strong customer relationship. The mission for B2B marketplace is to enhance the customer experience during the purchase process, and this can be achieved by improving the design for company profiles to provide rich page displays, targeted dynamic content and convenient search capabilities. While instant messaging service or help and guide function is also important.
Here are some great tips for about how to make the most out of your B2B marketplace
Make it speedy to market you new products by launching the product catalogues online, rather than doing the offline product roll-out. Take the online advantages to market products to new geographies or industries, because E-commerce helps to reduce risks and costs for entering new markets while having a strong presence in the targeted market. Determine what kind of services and products appeal to which market and what kind of customers while using cross-selling or up-selling techniques to direct buyers to additional products. Choose the right approaching channel on B2B marketplace to engage with customers. For example many customers may not want to speak to sales people, then companies should conduct multichannel approach, such as newsfeed, email, newsletter or instant message etc to see which one the costumers prefer.
How to find buyers and suppliers in your industry on B2B marketplace:
Most of the global B2B marketplace site is designed for buyers and suppliers easily searching and networking with each other, thus they all have very simple and clear search function and page navigation. For example on BusinessVibes, after you register and create your company profile, you can search for global companies, associations and events by industry or countries all according to your preference.
After register, you can edit your company profile to make sure while you are searching for others, other companies can find yours. Browse the list of industries to see how many industries are covered on this B2B marketplace, and how they are categorized, then choose the most accurate industry description you wish to see. You can also browse companies either by industry, country or popularity; click on the company you wish to network with, then you will get a comprehensive set of information about this company on its profile, including the contact details. Or you can just search for buyers or suppliers on Search Bar, and narrow your search results by choosing industry, country category or keywords Once you find the company you are searching for, than you can connect with that company via their profile for more instant and exclusive activities, such as message exchange, RFP, purchase, sale, news/feed tracking, documents share etc. Stay connected, and enjoy your business growth.
Take a look at our User Help Guide for more usage information; you will have more fun of doing business on BusinessVibes!