Best of B2B Marketing Zone
September 24, 2013
BIZNOLOGY | TUESDAY, SEPTEMBER 24, 2013
Reputation management is not pig lipstick
'If you want to fix your online reputation, you’ll need to write checks to both Reputation.com as well as get your own house in order. call this scenario “the clean.” The crime is over, it’s unlikely to repeat, and my job is just to restore the scene to normal. Yikes. And it happens all the time. We all know who they are. MORE >>
65 Tweets
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, SEPTEMBER 24, 2013
Can Millennials and social media solve complex world problems?
'I came across a thought-provoking post last week: Millennials and the Power of Social Media by Chris Altchek. In this post, Chris notes that crowd-sourcing has been successful in areas like product development and funding start-ups but observes that the power of the crowds has generally failed to solve complex societal and political problems. MORE >>
146 Tweets
DIGITAL B2B MARKETING | TUESDAY, SEPTEMBER 24, 2013
Advertising, Big Data, and Google’s Moves To Own It All
'Google just made two major announcements. Long-term, these could change the face of online marketing and advertising for almost every company. But before we look at how they are related, two background points are key. When it comes to online advertising revenue, no one is bigger than Google. Not even Facebook comes close. Google wants to be both. MORE >>
75 Tweets
VIEWPOINT | TUESDAY, SEPTEMBER 24, 2013
Power Opinions - BANT is BUNK … Revisited
'BANT is an acronym for Budget, Authority, Need and Time Frame. have written articles and blogs against BANT (as a lead qualifying criterion) for years. couple of months ago I read a blog by Ardath Albee entitled “BANT is Bunk, BS and Irrelevant”. summarized Ardath’s thoughts, and mine, in a blog published on July 11, 2013. Think: lead nurturing. MORE >>
38 Tweets
HUBSPOT | TUESDAY, SEPTEMBER 24, 2013
Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data
'Warning: This isn''t one of those happy news updates that opens up new doors for your marketing -- like Facebook announcing embedded posts. Nope -- this is one that''s going to actually close some doors for you. And like Peter Griffin says , it''s really going to grind your gears. Cue marketers everywhere raising their fists in fits of rage.). MORE >>
1272 Tweets
ANNUITAS GROUP | TUESDAY, SEPTEMBER 24, 2013
Content Marketing World 2013’s B2B Greatest Hits
'If your metrics for success are based on volume (clicks, downloads, views, likes, etc.) then you might not be serving your pipeline and revenue goals. Blog Ardath Albee B2B Marketing Carlos Hidalgo content marketing Content marketing world Demand Generation Joe Chernov Joe Pulizzi Mid-funnel content Robert Rose MORE >>
22 Tweets
B2B MARKETING INSIDER | TUESDAY, SEPTEMBER 24, 2013
The 3 Goals For Your Content Marketing
'What are the goals for your content marketing efforts? Many people start to stutter when they get this question. The answer may not always be simple. But every content marketing program should have the same goals: Reach. Engagement. Conversion. Reach. have seen unverified reports of research that found this number to be edging toward 70% and more. MORE >>
75 Tweets
FEARLESS COMPETITOR | TUESDAY, SEPTEMBER 24, 2013
The Awesome and Remarkable Power of Guest Posts in Sales Lead Generation
'“Guest Posts no only bring links, they bring an audience too” – e-book on “ How to Create Compelling Content that Ranks Well in Search Engines ” from CopyBlogger.com. In fact, this e-book dedicates an entire chapter to guest posts – they are THAT important. As many know, this blog as been down for some time. MORE >>
8 Tweets
CRIMSON MARKETING | TUESDAY, SEPTEMBER 24, 2013
8 Ways to Build Successful Business Relationships
'The key to success is knowing how to build and maintain relationships. We talk a lot about our customers, but it’s important to also not neglect your vendors, employees, and even your competitors! The key is to give, share and support, not just take or receive. Here’s how: 1. Be Honest. Listen. Slow down, listen, and understand. . MORE >>
7 Tweets
SALES PROSPECTING PERSPECTIVES | TUESDAY, SEPTEMBER 24, 2013
Does the "Ra Ra" Approach Work for Struggling Sales Reps?
'I would like to think that I''m a positive guy. It has served me well over the years in the sales game. In fact, I would argue that there is nothing more important than thinking positively. especially for those of us blessed to cold call all day long. if they''re at a loss. don''t pretend to have all of the answers for my team. MORE >>
7 Tweets
The Awesome and Remarkable Power of Guest Posts FEARLESS COMPETITOR | TUESDAY, SEPTEMBER 24, 2013
Pinterest Announces Rich Pins for Articles HUBSPOT | TUESDAY, SEPTEMBER 24, 2013
The Moment I Fell In Love With Instagram Again SYNECORE | TUESDAY, SEPTEMBER 24, 2013
Video Production 101, Episode 5: Editing your marketing videos VIDYARD | TUESDAY, SEPTEMBER 24, 2013
Got 5 Minutes? Use It to Find a New Prospect on Social Media HUBSPOT | TUESDAY, SEPTEMBER 24, 2013
What Internet Users Like to Share on Social Media Sites SAZBEAN | TUESDAY, SEPTEMBER 24, 2013
Email Marketing Vs. Marketing Automation: Crossing the (Marketing) Chasm MARKETING ACTION | TUESDAY, SEPTEMBER 24, 2013
How to Turn (almost) Anything into an Interesting B2B Video Story ACSELLERANT | TUESDAY, SEPTEMBER 24, 2013
(not provided): Google Locks Up 100% Keyword Data VERTICAL RESPONSE | TUESDAY, SEPTEMBER 24, 2013
Content Personalization: How Much Is Too Much? HUBSPOT | TUESDAY, SEPTEMBER 24, 2013
Marketing Showdown: How to Reach Gen Y MODERN B2B MARKETING | TUESDAY, SEPTEMBER 24, 2013
Use LinkedIn’s New Channels to Grow Your Business VERTICAL RESPONSE | TUESDAY, SEPTEMBER 24, 2013
Online Meetings: Interactive and Effective Sales Tools JILL KONRATH'S FRESH SALES STRATEGIES BLOG | TUESDAY, SEPTEMBER 24, 2013
Is There a Best Time To Recycle Your Leads? FATHOM | TUESDAY, SEPTEMBER 24, 2013
Get the Most Out of Your University Hires SALES CHALLENGER | TUESDAY, SEPTEMBER 24, 2013
4 Questions You Need to Ask Your B2B Lead Generation Partner LEADERSHIP | TUESDAY, SEPTEMBER 24, 2013
13 Writing Rules to Ignore for Becoming a Legendary Content Creator WRITTENT | TUESDAY, SEPTEMBER 24, 2013
Struggling to Make Marketing Decisions? You Need a Marketing Committee! MARKETRI | TUESDAY, SEPTEMBER 24, 2013
When Just OK Isn’t Good Enough TRADESMEN INSIGHTS | TUESDAY, SEPTEMBER 24, 2013
The Truth Behind University Recruiting SALES CHALLENGER | TUESDAY, SEPTEMBER 24, 2013
First Inbound Marketing.Now Inbound Selling? CLIENT BRIDGE | TUESDAY, SEPTEMBER 24, 2013
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