Best of B2B Marketing Zone
September 26, 2013
CUSTOMER EXPERIENCE MATRIX | THURSDAY, SEPTEMBER 26, 2013
Customer Data Platform Guide Reviews Tools to Build Marketing Databases
'Raab Associates’ new Guide to Customer Data Platforms is now available (click here to buy ). You may not find that news to be fall-off-your-chair exciting. In fact, you’re more likely to wonder whether the world needs yet another report on anything at all. Fair enough. So before telling you what’s in the CDP Guide, I''ll tell you why it exists. MORE >>
6 Tweets
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, SEPTEMBER 26, 2013
Facebook becomes Twitterfied to fight for media attention
'Twitter is the media darling. From the Academy Awards to live sports events, from political analysis to your local news, tweets are everywhere. News breaks on Twitter. Even though Facebook is the dominant social network by far with more than four times the members of Twitter, tweets dominate the news, at least until now. What do you think? MORE >>
185 Tweets
SALES PROSPECTING PERSPECTIVES | THURSDAY, SEPTEMBER 26, 2013
4 Tips to Organize Your Content Marketing and Social Media Efforts
'There is an overwhelming amount of new marketing content online every day, whether it be delivered on a blog, social media, an infographic, in a newsletter, etc. Hey, what about that participant list from the last webinar? Clearly, marketers have many responsibilities and they are usually going 100 different directions at once. Follow ups; done! MORE >>
12 Tweets
HUBSPOT | THURSDAY, SEPTEMBER 26, 2013
Why You Should Stop Using Google Rankings as Your Primary SEO KPI
'Google has made a lot of changes in the last couple of years, and despite the fact that some of these changes have been labeled as furry, cuddly animals (pandas and penguins), they have been anything but cute. For many companies, these changes have been disastrous. How could this be, you ask? 1) Algorithm Changes and Updates. 2) Too Much Risk. MORE >>
381 Tweets
VIDYARD | THURSDAY, SEPTEMBER 26, 2013
What Bill Nye the Science Guy can Teach us About Content Marketing
'Because the Internet is always serving up something awesome, I recently came across the rules television producers outlined when creating the show Bill Nye the Science Guy. As a social product of 90s television, I can attest to the power of Bill Nye and wanting to watch, and that’s the goal of content marketers today. Have a defined purpose. MORE >>
21 Tweets
BLOG MY CALLS | THURSDAY, SEPTEMBER 26, 2013
10 Ways to Use Conversation Analytics to Make More Money
'We launch Conversation Analytics in two weeks. It will fundamentally alter the call tracking landscape. Forever. You can read more about the Conversation Analytics launch and the Step-by-Step about how Conversation Analytics works elsewhere on Blog.LogMyCalls.com. Here are 10 use cases we thought of in about 6 minutes. 4) Lead Scoring. MORE >>
9 Tweets
B2B MARKETING INSIDER | THURSDAY, SEPTEMBER 26, 2013
The Secret Ingredient To Great Content
'We have already established that it is not enough to have great content. You have to have enough of it to make an impact in the markets and audiences you serve. And it needs to reach your But first things first, right? So what is the secret ingredient to great content? So I often see the world through animated films.). Photo Credit: Wikipedia. MORE >>
80 Tweets
HUBSPOT | THURSDAY, SEPTEMBER 26, 2013
The 45 Inbound Marketing Terms You Should Know [Glossary]
'Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary. B Testing. Analytics. Blogging. MORE >>
426 Tweets
MODERN B2B MARKETING | THURSDAY, SEPTEMBER 26, 2013
Get More Email Opens and Clicks Using Behavioral Targeting
'Author: Jon Miller Knowing who your customers are is great, but knowing how they behave is even better. Their personas and demographics tell you what they might be interested in, but their behavior tells you what they definitely are interested in. You can even begin to figure out what interests her, what annoys her, and what persuades her. Social. MORE >>
93 Tweets
HUBSPOT | THURSDAY, SEPTEMBER 26, 2013
How to Edit a Post on Facebook [New Feature]
'You know when you''re really busy and you haven''t had a chance to update Facebook for a while, so you hammer out a post real fast? And then because you''re really busy, it reads a little something like this: Did you all hear about Goorgle''s encryption news? If not, you should read about it, especially if you''re doing a lot of SEO [link]. MORE >>
545 Tweets
Track B2B Paid Search Conversions Like a Pro DIANNA HUFF - B2B MARCOM | THURSDAY, SEPTEMBER 26, 2013
5 Tips for Building Your Social Media Audience [Infographic] CRIMSON MARKETING | THURSDAY, SEPTEMBER 26, 2013
The Power to Get In – @SOARSelling with David and Mahrnelle Hibbard on Marketing Made Simple TV FEARLESS COMPETITOR | THURSDAY, SEPTEMBER 26, 2013
They Won’t Refuse the Right Offer MARKETING ACTION | THURSDAY, SEPTEMBER 26, 2013
Lead Qualification: The Secret Sauce of B2B Lead Generation Marketing BIZNOLOGY | THURSDAY, SEPTEMBER 26, 2013
135 Icons For You to Use Whenever, Wherever [Free Download] HUBSPOT | THURSDAY, SEPTEMBER 26, 2013
Get Touchy: Mobile-Friendly Email Marketing Design Tips VERTICAL RESPONSE | THURSDAY, SEPTEMBER 26, 2013
Turning Your Video Viral in 3 Easy Steps SAZBEAN | THURSDAY, SEPTEMBER 26, 2013
Pinterest Rolls out New Article Pins VERTICAL RESPONSE | THURSDAY, SEPTEMBER 26, 2013
Get Beyond Views: 3 Metrics That'll Help You Prove Video ROI HUBSPOT | THURSDAY, SEPTEMBER 26, 2013
B2B Mobile Tactics If You Still Have a Blackberry Audience SOCIAL MEDIA B2B | THURSDAY, SEPTEMBER 26, 2013
The Best Product Videos Ever (and Why They Make You Buy) HUBSPOT | THURSDAY, SEPTEMBER 26, 2013
Content Marketing: Have a Strategy and Be Relevant TRADESMEN INSIGHTS | THURSDAY, SEPTEMBER 26, 2013
The History of Facebook Advertising [SlideShare] HUBSPOT | THURSDAY, SEPTEMBER 26, 2013
YouTube Annotations Now Support External Links – What It Means for You - See more at: [link] BRN.SK | THURSDAY, SEPTEMBER 26, 2013
Copywriting – Do you edit while you write? DIRECT RESPONSE COACH | THURSDAY, SEPTEMBER 26, 2013
Part 2: Essential Questions to Ask Your B2B Lead Generation Partner LEADERSHIP | THURSDAY, SEPTEMBER 26, 2013
The Kyrgyz SCOOP Family Meets Again ISCOOP | THURSDAY, SEPTEMBER 26, 2013
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