Best of B2B Marketing Zone
July 30, 2013
B2B MARKETING INSIDER | TUESDAY, JULY 30, 2013
The Future Of Marketing E-Book
'Most people think marketing is the same thing as advertising. To To me, it has always been about helping the buyer on their journey through customer-focused communication. Now social media networks and mobile internet access are making content the hot new thing in marketing. Content our customers want. This is their story. Over MORE >>
164 Tweets
CUSTOMER EXPERIENCE MATRIX | TUESDAY, JULY 30, 2013
Acquisitions Reshape the Marketing Automation Industry: Growth at the Bottom, Room in the Middle, Fog at the Top
'Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments. Thanks, guys. MORE >>
12 Tweets
HUBSPOT | TUESDAY, JULY 30, 2013
How to Create Marketing That's Actually Helpful [Printable Checklist]
'Have you noticed how your Facebook News Feed contains a stream of posts from your over-sharing aunt, your latest favorite band, the Whole Foods around the corner, that one popular girl from high school, and Yahoo! We’re bombarded with these invitations masquerading as news, advertising, events, articles, and status updates. How’s that for helpful? MORE >>
532 Tweets
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JULY 30, 2013
What makes a blog tick? An insider’s guide to audience connection
'It occurred to me that the variety of posts I ran two weeks ago represents a great cross-section of the overall content — and results — I get here on my blog. I thought it might be interesting to dissect the week of content to illustrate some of the patterns I see with social sharing and how my blog community responds to my content. MORE >>
145 Tweets
HUBSPOT | TUESDAY, JULY 30, 2013
Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google
'Do those search engine optimized press releases you''re sending actually boost your search rankings? What about those guest blog posts you''re writing? On Friday, Search Engine Land reported that Google had sneakily updated its Webmaster Guidelines'' Link Schemes document. And this, my friends, is where press releases factor in. Well, there you go. MORE >>
477 Tweets
DIGITAL VOICES | TUESDAY, JULY 30, 2013
Leveraging the Cloud to Build Agile Development Environments [Video]
'Flexibility, speed, and cost savings are some of the important benefits of migrating your business operations to the cloud. Ayantek Senior Technical Architect, Victor Juri helps clients identify opportunities in the cloud and plan strategies for maximizing them. Working with the cloud also provides a substantial cost savings. MORE >>
1 Tweet
HUBSPOT | TUESDAY, JULY 30, 2013
The History of SEO, and a Glimpse Into Its Future [SlideShare]
'It’s hard to imagine a world without search engines. Even though they are only two decades old, search engines have given people superpowers with unlimited knowledge at their fingertips. And with this endless source of knowledge, many things in our lives have changed. Search engines have changed how we discover information. So What is SEO Today? MORE >>
563 Tweets
BLOG MY CALLS | TUESDAY, JULY 30, 2013
Why Agencies NEED Call Tracking
'Hundreds--maybe thousands--of agencies across North America use call tracking. These agencies run the gambit from conversion optimization consultants and SEO firms to PPC agencies and traditional ad agencies. Agencies are using call tracking. Because call tracking is a perfect fit for agencies. What is Call Tracking? Call Tracking for Agencies. MORE >>
12 Tweets
HUBSPOT | TUESDAY, JULY 30, 2013
The Power of Google Rich Snippets for Ecommerce SEO
'If you spend much time reading "the blogs," you’ve probably read that rich snippets are an overlooked but essential component of your SEO success. Rich snippets are an effective means of boosting your exposure in the organic search results; an essential SEO element on the rise. Fantastic. That’s great news. what exactly is a rich snippet, anyway? MORE >>
354 Tweets
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 30, 2013
How to Practice Sales Enablement That Helps Reps Rock
'by Amanda Batista | Tweet this Raise your hands if you’ve ever been on the receiving end of a terrible sales call! Now, let’s all do the wave. Seriously, for today’s savvy buyers, there’s nothing less intrusive than a literally and figuratively cold call. Marketing also has an integral role in the success of sales. She’s a mini marketer. . MORE >>
58 Tweets
PowerViews with Peter Bourke: Sell Less, Win More VIEWPOINT | TUESDAY, JULY 30, 2013
Mass Email Campaigns Made Easy: Gaining Traction Through Simplicity SALES PROSPECTING PERSPECTIVES | TUESDAY, JULY 30, 2013
Creating a Clear Customer Message CRIMSON MARKETING | TUESDAY, JULY 30, 2013
How Can You Get Rid of Negative Content Online? FEARLESS COMPETITOR | TUESDAY, JULY 30, 2013
What we can learn from Anthony Weiner BIZNOLOGY | TUESDAY, JULY 30, 2013
How to Use Twitter Cards with Nearstream Social Prospecting for Better Engagement LOOPFUSE | TUESDAY, JULY 30, 2013
Is All Content Created Equal? THE ROI GUY | TUESDAY, JULY 30, 2013
How Your Biz Can Break Through Facebook Clutter VERTICAL RESPONSE | TUESDAY, JULY 30, 2013
7 Main Benefits of Closed-Loop Marketing CROSS-CHANNEL CONVERSATION | TUESDAY, JULY 30, 2013
Newsletter Series: Subject Lines That Work VOLACCI | TUESDAY, JULY 30, 2013
4 Keys to Nurture Leads and Customers by Creating an Emotional Connection MODERN B2B MARKETING | TUESDAY, JULY 30, 2013
Want to Change Quickly? Enlist Your Managers SALES CHALLENGER | TUESDAY, JULY 30, 2013
Cue the Rocky Music: Groupon Fights Back with Reserve and Breadcrumb SYNECORE | TUESDAY, JULY 30, 2013
Guy Kawasaki Takes On Trolls MARKETING ACTION | TUESDAY, JULY 30, 2013
Cue Rocky: Groupon Makes a Comeback with Reserve and Breadcrumb SYNECORE | TUESDAY, JULY 30, 2013
How Jamie Oliver Uses Social Media to Raise Food Awareness NNC SERVICES | TUESDAY, JULY 30, 2013
Part II: B2B Segmentation Dimensions and Variables UNDER THE ARCH | TUESDAY, JULY 30, 2013
B2B Content Marketing: How To Get Your Prospects To Love You THE FORWARD OBSERVER | TUESDAY, JULY 30, 2013
What’s Happening in the World of B2B Online Marketing? B2B WEB STRATEGY | TUESDAY, JULY 30, 2013
A Snapshot of Social Media Metrics MANHATTAN MARKETING MAVEN | TUESDAY, JULY 30, 2013
What’s Happening in the World of B2B Online Marketing? B2B WEB STRATEGY | TUESDAY, JULY 30, 2013
Why Lean Principles Can Yield Remarkable Content Marketing Results WRITTENT | TUESDAY, JULY 30, 2013
5 Exciting Healthcare Startups To Watch (and How They Could Benefit from Marketing) FATHOM | TUESDAY, JULY 30, 2013
Are you Using Influence Marketing to Connect with your Target Audience? TRADESMEN INSIGHTS | TUESDAY, JULY 30, 2013
Three content marketing lessons from B2Cs FOLLOW THE LEAD | TUESDAY, JULY 30, 2013
Think Differently Through Self-Directed Mastery INSIGHTIQ BLOG | TUESDAY, JULY 30, 2013
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