Best of B2B Marketing Zone
March 13, 2014
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, MARCH 13, 2014
CMOs Win When High-Value Customers Are Treated Personally Online
'Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership. MORE >>
16 Tweets
VIEWPOINT | THURSDAY, MARCH 13, 2014
Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing
'Each quarter I review my recent PowerViews shows and select one outstanding talking point from each expert (five this past quarter) who joined me. Their comments will surprise and enlighten you. The interviews are available on our blog and YouTube channel. Nick Stein, Vision Critical, Youth Meets Experience in Sales Force. agree. By Dan McDade MORE >>
21 Tweets
ACSELLERANT | THURSDAY, MARCH 13, 2014
Engaging Early with Video Stories
'Forrester reports that solution providers who engage prospective buyers earlier, helping them “turn a vision into a clear path to value,” win a game changing 74% of the deals! Empowered buyers of business goods and services are leveraging the Internet, social media and peer groups to research potential solutions. MORE >>
7 Tweets
HUBSPOT | THURSDAY, MARCH 13, 2014
7 Facebook Marketing "Tips" and "Tricks" That Don't Actually Work
'People will go to all sorts of lengths to get attention from a small subset of Facebook''s 1.23 billion monthly active users. Sometimes it''s good -- people focus on creating more compelling content or integrating Facebook with the rest of their marketing strategy. Other times people want to take the "easy" way out. Yikes. Don''t do it. Not much. MORE >>
459 Tweets
AVITAGE | THURSDAY, MARCH 13, 2014
A Strategic Approach to Content – Repurpose vs Multipurpose Design
'How would the way you create content and manage your content operation change if you didn’t know the: Intended audience Purpose or intended use cases for the content User experience to evoke Key points to include and exclude Desired outcomes and associated calls to action Required length or format? They are not the same. MORE >>
2 Tweets
CUSTOMER EXPERIENCE MATRIX | THURSDAY, MARCH 13, 2014
Teradata Integrates Its Marketing Automation Acquisitions for Enterprise Marketers
'Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. But it would be wrong to see these as expanding the industry to a new set of users. They’ve continued to grow their client bases, which are concentrated among large enterprises. MORE >>
1 Tweet
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, MARCH 13, 2014
The hot new career of brand journalism
'). Click here if you can’t see my interview with Sara Evans. Sarah Evans is one of my favorite web personalities and a real icon of PR adaptation and innovation (as well as eyeglass fashion!). In this brief video interview she discusses her latest iteration — brand journalism. Click here if you can''t see my interview with Sara Evans. MORE >>
125 Tweets
HUBSPOT | THURSDAY, MARCH 13, 2014
How SMBs Use Twitter: 15 Stats You Should Know
'Small- and medium-sized businesses are turning to social media to generate leads and customers. In fact, in 2013, 36% of SMBs attracted a customer from their Twitter marketing campaigns. To view the full report, check it out on Twitter''s website. How SMBs Are Using Twitter in 2014. 1) 51% of SMBs use Twitter daily. Tweet This Stat.). Social Medi MORE >>
367 Tweets
ANNUITAS GROUP | THURSDAY, MARCH 13, 2014
Demand Generation Skill Set of the Not-So-Distant Future
'It is a no-brainer – as marketing automation and demand generation continue to mature, the need for well-rounded and experienced demand generation marketers also increases. Excellent copy writing and editing skills including web and email copy. Experience using real KPIs to make informed decisions. Email marketing experience. Blog Buyer 2.0 MORE >>
8 Tweets
HUBSPOT | THURSDAY, MARCH 13, 2014
5 Trends in Short-Form Video to Reinvigorate Your Content Strategy
'Videos were still called moving pictures when marketers started taking advantage of them. The first TV commercial came out in 1941 for Bulova watches. The company paid $9 to plug their advertisement. Here are a few of the recent trends in short-form video, and how you can use them to your advantage. Trend #1: Reporting the News. know I''m not. MORE >>
244 Tweets
5 Key Considerations for Setting Up a Baidu PPC Account KOMARKETING ASSOCIATES | THURSDAY, MARCH 13, 2014
Study: 3 of 4 Sales Reps Have No Idea What They're Doing HUBSPOT | THURSDAY, MARCH 13, 2014
Hindsight 20/20 Series: 5. Enterprise social networking is about people, content and places BIZNOLOGY | THURSDAY, MARCH 13, 2014
What I’ve Learned Updating My Database DIANNA HUFF - B2B MARCOM | THURSDAY, MARCH 13, 2014
Long Live the Boob Tube: Digital Video Ad Convergence Keeps TV Relevant SYNECORE | THURSDAY, MARCH 13, 2014
Five Ways Mobile Apps Can Be Used To Market Your Business SAZBEAN | THURSDAY, MARCH 13, 2014
Here’s A Key Mistake That Many Marketing Automation Buyers Make MODERN B2B MARKETING | THURSDAY, MARCH 13, 2014
Boost Credibility on Social Media with Customer Stories WINDMILL NETWORKING | THURSDAY, MARCH 13, 2014
3 Ways Your B2B Content Can Provide the Most Value SOCIAL MEDIA B2B | THURSDAY, MARCH 13, 2014
A B2B Marketing Wishlist for 2014 B2B VOICES | THURSDAY, MARCH 13, 2014
Small Business Lessons That Are Anything but Cliché VERTICAL RESPONSE | THURSDAY, MARCH 13, 2014
8 Steps for Your B2B Content Marketing Strategy FATHOM | THURSDAY, MARCH 13, 2014
“There is no aspect of marketing that quality buyer personas cannot improve!” FEARLESS COMPETITOR | THURSDAY, MARCH 13, 2014
Originality is Overrated. Do This Instead. MARKETING ACTION | THURSDAY, MARCH 13, 2014
Check out Dave Kerpen – our featured guest on Marketing Made Simple TV today FEARLESS COMPETITOR | THURSDAY, MARCH 13, 2014
What Are You Doing to Get the Most Out of Trade Shows? TRADESMEN INSIGHTS | THURSDAY, MARCH 13, 2014
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