Best of B2B Marketing Zone
May 6, 2014
BIZNOLOGY | TUESDAY, MAY 6, 2014
Lurkers are the 99.989% of Social Media
'Sam Fiorella , Partner at Sensei Marketing , recently wrote “ Community Management: The 90-9-1 Rule is Dead ,” about how the old concept that 90% of all your followers are just lurking, 9% are engaged, and that only 1% of the community actively produces content. From Producers to Audience; from Hobbyists to Consumers. 900-90-9-1. James. MORE >>
79 Tweets
VIEWPOINT | TUESDAY, MAY 6, 2014
CRM: 20 Years Later—Still Hated
'The main reason that the results from CRM initiatives are suboptimal in most organizations with a field sales force is that the main stakeholder, the sales rep, doesn’t get the “WIIFM” (“What’s in it for me?”). ”). Sales Process B2B Sales MORE >>
25 Tweets
MODERN B2B MARKETING | TUESDAY, MAY 6, 2014
Content Marketing Tactical Plan
'Author: Dayna Rothman There are a lot of moving parts involved in creating the perfect content marketing plan. You have to consider staffing, persona development, content themes, and so much more. But how do you put it all together? When it comes to content, the most common question I get asked is: “How do you get started?” Content Arcs and Themes. MORE >>
95 Tweets
BUYER INSIGHTS | TUESDAY, MAY 6, 2014
Buyers Say: ‘Interactions with Sales People Can Add More Value’
'Are Sellers Adding Value? Most buyers say ‘NO.’ The results of research with buyers shows that interactions with salespeople are falling short of what is expected. In particular they are failing to offer new ideas and insights that really help the customer to buy. new book by the Rain Group (called Insight […]. MORE >>
4 Tweets
HUBSPOT | TUESDAY, MAY 6, 2014
13 Eye-Catching Examples of Twitter's New Header Images
'About a month ago, Twitter unveiled a brand new profile design, and a lot of us waited with baited breath to get it. It wasn''t that different from the old design, but it was new! Shiny! More visual! It was also frustrating for some. Look, a bad header photo won''t be the death of your Twitter marketing. 1) Chobani. 2) Canva. 3) Taco Bell. 8) HBO. MORE >>
404 Tweets
ANNUITAS GROUP | TUESDAY, MAY 6, 2014
Managing the Talent Shortage and Skills Gap of Demand Generation Marketers
'You probably already know by the volume of recruiters contacting you on LinkedIn that there is a shortage of talented marketing professionals. It is expected this shortage will worsen as the demand increases for marketers spurred by global economic recovery. So finding, developing and holding on to your marketing talent should be a top priority. MORE >>
12 Tweets
CRIMSON MARKETING | TUESDAY, MAY 6, 2014
When Should You Be Using Marketing Automation?
'With such an abundance of marketing intelligence and analytics, it can be difficult to know where to aim your focus. The key is to concentrate on marketing analytics that represent. The post When Should You Be Using Marketing Automation? appeared first on. Demand Generation Marketing Technology MORE >>
7 Tweets
SALES PROSPECTING PERSPECTIVES | TUESDAY, MAY 6, 2014
What is a Realistic Number of Cold Calls to Make on a Daily Basis?
'There is nothing better than a sales manager who can speak from real experience when providing advice. It can be very difficult to relate to a boss who seems like they need to refer to a sales instruction manual. It was always encouraging to know that my boss, at one point, had walked in my shoes and understood how to do the job. MORE >>
10 Tweets
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, MAY 6, 2014
How to fix Google+
'Whether you think Google+ is dead, dying, or still on the rise, one thing is certain: something has to change. This post will tell you what and why. Google+ was meant to take on Facebook. Facebook was capturing a disproportionate share of our personal information and Google had to do something. Their And it is). It’s not about tech. MORE >>
136 Tweets
IT'S ALL ABOUT REVENUE | TUESDAY, MAY 6, 2014
Content2Conversion Keynote Recap: 5 Tips For The Challenger Marketer
'by Amanda Batista | Tweet this The stats that frame the buyer’s independent research journey are frightening for us marketing and sales professionals. Because we’ve come to realize that our traditional tactics and communication methods aren’t going to be effective in the same ways they historically enabled the discussion with buyers. MORE >>
51 Tweets
10 Tips on Making Your Marketing Automation Less Robotic HUBSPOT | TUESDAY, MAY 6, 2014
Get Found: 3 Tips to Optimize Your Blog for SEO MARKETING ACTION | TUESDAY, MAY 6, 2014
Handing Over the Keys to Your Company Blog: An Experiment HUBSPOT | TUESDAY, MAY 6, 2014
How to Use Video to Close More Deals VIDYARD | TUESDAY, MAY 6, 2014
Supposedly This Samsung Spot Is the Best Smartphone Ad Ever HUBSPOT | TUESDAY, MAY 6, 2014
The New YouTube Guide for Brands WINDMILL NETWORKING | TUESDAY, MAY 6, 2014
Want to Boost Enrollment? Segmenting Prospective Students Can Help HUBSPOT | TUESDAY, MAY 6, 2014
The Key to Account Growth Is Sitting in Your Executive Suite SALES CHALLENGER | TUESDAY, MAY 6, 2014
Publishing Сontent is Half the Battle: Here is The Other Half WRITTENT | TUESDAY, MAY 6, 2014
Tips for Effective Lead Generation SAZBEAN | TUESDAY, MAY 6, 2014
Is.com Going the Way of the Dodo? New Domain Extensions Are Here. VERTICAL RESPONSE | TUESDAY, MAY 6, 2014
Conversion Rate Optimization (CRO) and Why It’s Important in B2B Lead Generation FATHOM | TUESDAY, MAY 6, 2014
[NEW 2 Min. VIDEO] Master Your Personal Brand @SocialEmployee #SocBiz #SocialEmployee #SocialBusiness BLUE FOCUS MARKETING | TUESDAY, MAY 6, 2014
6 Tips for Rock Star Business-to-Business Telemarketing 3D2B | TUESDAY, MAY 6, 2014
Zenith Social Media Marketing Conference – An Event Not to Miss! WEBBIQUITY | TUESDAY, MAY 6, 2014
A Framework for Writing a Good Post TRADESMEN INSIGHTS | TUESDAY, MAY 6, 2014
3 Ways Google + Changes Search Marketing CLIENT BRIDGE | TUESDAY, MAY 6, 2014
Email Marketing Explained: The Definitive Word on Subject Lines FATHOM | TUESDAY, MAY 6, 2014
New report: B2B buyer behavior online INTEGRATED B2B | TUESDAY, MAY 6, 2014
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