Best of B2B Marketing Zone
November 7, 2013
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, NOVEMBER 7, 2013
Saving Savannah one tweet at a time
'By Amber Greenawalt, {grow} Community Member. have three children, Sebastian 8, Siennah 7, and Savannah 5. My oldest child was diagnosed with Osteoclastoma (a bone tumor) in March, 2008. At the time I was pregnant with my youngest daughter, Savannah. She slips into a bathroom, tears open her blazer and shirt to feel her own heartbeat. This happens! MORE >>
102 Tweets
MARKETING INTERACTIONS | THURSDAY, NOVEMBER 7, 2013
Getting Content Caught by the B2B Buyer's Filter
'There's so much information available today that we've been left no choice but to filter the fire hose. There are many other ways I filter information, but these came top of mind. One of the keys to persona development is to make sure that those you select can actually be reached and attracted by marketing. That's a tall order. MORE >>
23 Tweets
B2B MARKETING INSIDER | THURSDAY, NOVEMBER 7, 2013
It’s Time To Act Like A Publisher [Slides]
'I’m mad. I’m really mad and I;m not gonna take it anymore. OK, maybe I’m being dramatic. But seriously, when are we gonna atop creating so much crappy content? When are we gonna realize that the world has changed. When are we gonna start creating content our audiences actually want? We need to challenge the status quo. MORE >>
133 Tweets
MODERN B2B MARKETING | THURSDAY, NOVEMBER 7, 2013
Want to Create Innovative Content? Do These 3 Things
'Author: DJ Waldow According to Ann Handley, Chief Content Officer at MarketingProfs, the formula for innovative content marketing is…. Useful x Enjoyable x Inspired. Graphically: The Formula for Innovative Content from Ann Handley. ” So What Do Those Terms Mean? Useful. piece of content that is useful helps the consumer in some way. Inspired. MORE >>
106 Tweets
DIGITAL B2B MARKETING | THURSDAY, NOVEMBER 7, 2013
12 Surprising B2B Marketing Spammers on Twitter
'Collecting followers is so last decade. It is easy to make arguments against simply trying to build up your following count and the tactics that are often used: Purchased followers aren’t real. Fake follower sites can reportedly tell if you followers are real or fakes and fakes are a sign that you have been buying followers. Reachforce. MORE >>
70 Tweets
SALES PROSPECTING PERSPECTIVES | THURSDAY, NOVEMBER 7, 2013
By Failing to Prepare, You Are Preparing to Fail
'You''ve read the quotes: “A goal without a plan is just a wish.”. ? Antoine de Saint-Exupéry. If you don''t know where you are going, you''ll end up someplace else.”. ? Yogi Berra. Someone''s sitting in the shade today because someone planted a tree a long time ago.”. ? Warren Buffett. Yet so few of us plan adequately. Not pretty. Well yes it is. MORE >>
10 Tweets
BLOG MY CALLS | THURSDAY, NOVEMBER 7, 2013
"Are You Guys Even a Call Tracking Company Anymore?"
'Earlier this week I was on a demo call with a large advertiser based on the East coast. This company was blown away by Conversation Analytics. They want to track every phone conversion and missed opportunity. Two things Conversation Analytics can do with absolute ease). They liked the tool a lot. had to think about it for a minute. think so. MORE >>
13 Tweets
SAZBEAN | THURSDAY, NOVEMBER 7, 2013
Understanding How Conversions Differ on Devices
'Duct Tape Marketing had a great article today on understanding conversion rates for different types of devices: iPhone Generation (Photo credit: xcode) Digital Marketers use lots of metrics to evaluate the effectiveness of their efforts these days. The post Understanding How Conversions Differ on Devices appeared first on Sazbean. Marketing Mobil MORE >>
4 Tweets
BLOG MY CALLS | THURSDAY, NOVEMBER 7, 2013
2 Metrics Missing from Your PPC Report
'I read a great article recently on Search Engine Watch by Noran El-Shinnaway. The article lists 13 metrics that every PPC report should include. These are critical data points if you''re going to make any level of educated decisions about your PPC spend. The article is great, but I would like to add two metrics to the list. Calls are important. MORE >>
11 Tweets
BIZNOLOGY | THURSDAY, NOVEMBER 7, 2013
Why paid search is still frustrating for searchers
'Photo credit: Wikipedia. When I speak to groups, I often ask how many people never click on paid search ads and many hands go up–usually half the room. It ain’t true. But people raise their hands because they still get frustrated by paid ads and they wish they hadn’t clicked on them. This is not an isolated incident. MORE >>
9 Tweets
Anatomy of an Online Tech Marketing Video ACSELLERANT | THURSDAY, NOVEMBER 7, 2013
The Marketing Metrics That Matter – i?marketing (Part 6) MARKETING ACTION | THURSDAY, NOVEMBER 7, 2013
4 Ways Schools Can Leverage Paid Search Ad Extensions FATHOM | THURSDAY, NOVEMBER 7, 2013
Facebook Introduces New Like and Share Buttons VERTICAL RESPONSE | THURSDAY, NOVEMBER 7, 2013
How We Help Marketing Leaders Succeed: One Counseling Session at a Time SALES INTELLIGENCE VIEW | THURSDAY, NOVEMBER 7, 2013
Holiday Shopping Goes Local [Infographic] VERTICAL RESPONSE | THURSDAY, NOVEMBER 7, 2013
3 SEO Trends to Keep Up With Google HINGE MARKETING | THURSDAY, NOVEMBER 7, 2013
To Post or Not to Post: The Best Time to Update Your Blog WRITTENT | THURSDAY, NOVEMBER 7, 2013
From MAGNET: Out of Your Mind and Into Your Hands With Rapid Prototyping TRADESMEN INSIGHTS | THURSDAY, NOVEMBER 7, 2013
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