Best of B2B Marketing Zone
February 13, 2014
CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 13, 2014
Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
'The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. Here’s how I see things. This varies hugely from the usual survey results, which often show something like 50% penetration. MORE >>
45 Tweets
ANNUITAS GROUP | THURSDAY, FEBRUARY 13, 2014
Demand Generation: Why Marketing Gets it Wrong and Sales Doesn’t Get It At All
'A new report called The Reinvention of B2B Marketing , from eConsultancy shows there is still quite a disparity between B2B marketing and sales organizations. The study reveals findings from a marketer’s point of view and states that, by and large, marketers do not feel valued in their organizations and that most organizations are “sales-led”. MORE >>
22 Tweets
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, FEBRUARY 13, 2014
Brands Take Note: Bloggers are Journalists in the Eyes of the Law
'By Kerry Gorgone, {grow} Contributing Columnist. The best blogging makes a statement, but if that statement is negative in nature, the blogger might get sued for defamation (making an untrue statement—written or verbal—that tends to damage someone’s reputation). In order to win a suit for defamation, a public figure must prove “actual malice.” MORE >>
229 Tweets
IT'S ALL ABOUT REVENUE | THURSDAY, FEBRUARY 13, 2014
10 Ways To Show Your Customers Love
'by Amanda Batista | Tweet this Marketing organizations focus on building relationships with new audiences, but it’s important that we always nurture the members of our existing communities, as well. little bit goes a long way to delight, so we put together a list of 10 ways for you to demonstrate appreciation and value to your customers. MORE >>
88 Tweets
CRIMSON MARKETING | THURSDAY, FEBRUARY 13, 2014
3 Colossal Social Media Marketing Trends of 2014
'Whether you love it or hate it, social media is embedded into our everyday lives. This is not a fad. Can Can you think of one person you know who doesn’t use. The post 3 Colossal Social Media Marketing Trends of 2014 appeared first on. Corporate Marketing MORE >>
9 Tweets
SALES PROSPECTING PERSPECTIVES | THURSDAY, FEBRUARY 13, 2014
How to Use Three Types of Data to Drive B2B Sales
'Editor''s Note: The following is an excerpt of a chapter from our recently published eBook, The Ultimate Inside Sales Prospecting and Management Success eBook. If you''re interested in reading the 35-page handbook, click the link above. Lists and data go hand in hand. In fact, bad data or poor data quality costs US businesses $600 billion annually. MORE >>
12 Tweets
HUBSPOT | THURSDAY, FEBRUARY 13, 2014
Never Heard of 'Graymail'? Here's What You Need to Know
'You may know it as ham. Or bacon (spelled ''bacn''). guess email marketers have a penchant for meat products. Most people, however, just call it graymail. Never heard of it? hadn''t either, until a coworker casually dropped it in conversation and left me with a few dozen follow-up questions. Here''s what I learned. What is graymail? MORE >>
217 Tweets
VIDYARD | THURSDAY, FEBRUARY 13, 2014
Tyler’s Top 5: Why the Video Marketing Platform is in a Class of its own
'Hello Vidyard community! In recently joining the Vidyard team, my first mission was to get to root of the seemingly innocent question: How does a Video Marketing Platform differ from a traditional video hosting and publishing solution? While it seems like a fairly simple question, the more people I asked, the more complex ideas I was exposed to. MORE >>
36 Tweets
IT'S ALL ABOUT REVENUE | THURSDAY, FEBRUARY 13, 2014
The State of Content Production: Benchmarks and Action Items
'by Eloqua | Tweet this We know content marketing works, but we also know that it can pose organizational challenges for marketing teams. Through our recent report – Eloqua Community: The State of Content Marketing 2014 , we learned that nearly half ( 44%) of respondents identified content production as their biggest challenge. Stay tuned for more! MORE >>
52 Tweets
BLOG MY CALLS | THURSDAY, FEBRUARY 13, 2014
6 Things to Know About Call Recording
'Call recording is a somewhat unsung feature of LogMyCalls. But it shouldn''t be. Calls that come through LogMyCalls are recorded. LogMyCalls clients can then log in to the application and listen to the calls. In fact, we have clients that subscribe to LogMyCalls exclusively for the call recording. And the best part? 1) It is the forgotten feature. MORE >>
11 Tweets
Feminist Stock Photos? It's About Damn Time HUBSPOT | THURSDAY, FEBRUARY 13, 2014
How B2B marketers can turn Facebook into a lead generating machine BIZNOLOGY | THURSDAY, FEBRUARY 13, 2014
Why the Best Marketing Teams Embrace Process HUBSPOT | THURSDAY, FEBRUARY 13, 2014
10 New Examples of Marketing So Useful, You’d Pay For It MODERN B2B MARKETING | THURSDAY, FEBRUARY 13, 2014
20 Go-To Places for Truly Awesome Newsletter Templates WRITTENT | THURSDAY, FEBRUARY 13, 2014
5 Ways to Spice Up Your Blog Content DIGITAL VOICES | THURSDAY, FEBRUARY 13, 2014
Totally Terrified of Public Speaking? 4 Tips to Cope VERTICAL RESPONSE | THURSDAY, FEBRUARY 13, 2014
How to Create and Optimize Pinterest Boards to Drive New Customers WINDMILL NETWORKING | THURSDAY, FEBRUARY 13, 2014
2013 Marketing Survey Results: What Worked Best? MARKETING ACTION | THURSDAY, FEBRUARY 13, 2014
Sales & Marketing Have Moved In Together [Infographic] SALES INTELLIGENCE VIEW | THURSDAY, FEBRUARY 13, 2014
Is Gratitude a Niche Marketing Strategy? B2B MARKETING TRACTION | THURSDAY, FEBRUARY 13, 2014
Data-Driven Customer Experience as a Competitive Advantage SAZBEAN | THURSDAY, FEBRUARY 13, 2014
While You Were Sleeping: The Olympic Storylines You Might Have Missed HUBSPOT | THURSDAY, FEBRUARY 13, 2014
Facebook Offers New Custom Gender Option VERTICAL RESPONSE | THURSDAY, FEBRUARY 13, 2014
[Video] Best Way to Defuse Dreaded Sales Objections JILL KONRATH'S SELLING TO BIG COMPANIES | THURSDAY, FEBRUARY 13, 2014
Get Motivation for Your 2014 Retail Marketing Plan FATHOM | THURSDAY, FEBRUARY 13, 2014
Networking Doesn’t Just Develop Your Career: It Develops You! SYNECORE | THURSDAY, FEBRUARY 13, 2014
From MAGNET: The Future of Manufacturing in Northeast Ohio TRADESMEN INSIGHTS | THURSDAY, FEBRUARY 13, 2014
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