Best of B2B Marketing Zone
December 23, 2015
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, DECEMBER 23, 2015
28 Super Easy Tips on How to Promote Your Content
By Brooke B. Sellas, {grow} Contributing Columnist. Content distribution has been a BIG topic here on {grow} and around the social sphere. As Mark’s book, The Content Code explains, “great content isn’t the finish line, it’s the starting line.” So let’s break it down, people. Promote Your Content On Social Media. MORE >>
B2B MARKETING UNPLUGGED | WEDNESDAY, DECEMBER 23, 2015
Why Your Website is About to Become a Lot Less Important
My agency suit friend, Marc has very sore feet this week. You see, he’s been making the rounds of the holiday parties. His agency has hosted a few, then there’s the ad club, the marketing association stuff, his clients’ parties and his suppliers’ lunches. Sometimes two or three on the same afternoon or evening. You know you thought about it. MORE >>
ACT-ON | WEDNESDAY, DECEMBER 23, 2015
Email Deliverability: What’s Coming in 2016?
As I look back at my time in this industry I still cannot believe how much the deliverability landscape continues to change year over year, day-by-day, minute-by-minute. Yes, we still have the same topics front of mind but we just keep making them more complex and refined. The key items to be mindful of going into the New Year are: Engagement. MORE >>
IT'S ALL ABOUT REVENUE | WEDNESDAY, DECEMBER 23, 2015
Analysis: The Force is Not Strong in Star Wars' Marketing Automation System
With its record breaking opening last week, it seems like the whole world has seen the new Star Wars movie. But don't worry, this post will not include any movie spoilers. And while it might seem like a lazy blog post that connects Star Wars to marketing automation , this is actually about a real example. Of course they have an email list. MORE >>
SYNECORE | WEDNESDAY, DECEMBER 23, 2015
A Digital Marketer's Christmas Wish List
Ah, it’s that time of year again, Christmas—a time when children of all ages and dispositions take a moment to count their blessings and pencil out all the things they want from dear old Santa Claus. Faced with such a herculean mandate, we digital marketers need some loving from St. Nick now more than ever. Here goes. Just spitballing here…. MORE >>
VIDYARD | WEDNESDAY, DECEMBER 23, 2015
5 Exceptionally Important Tips for Sales Engineers Creating Pre-Recorded Demo Videos
It’s no secret – B2B buyers are more enabled and empowered than ever before. But they’re also a little shy…. Before a potential customer reaches out to your team, they have combed through your content, read your blogs, watched your videos, and consumed as much information about your product or service as possible. Now… how do we get started? MORE >>
MODERN B2B MARKETING | WEDNESDAY, DECEMBER 23, 2015
2 Key Questions That Determine Whether You’re Making the Most of Your PPC Ads
Author: Raymond Coppinger This year, pay-per-click (PPC) advertising platform Google Adwords celebrated its 15th birthday. Since the arrival of Google Adwords, the digital advertising landscape has evolved in almost every way: more channels, more technologies, and more data. Like most digital advertising channels, PPC is metric-rich. MORE >>
HUBSPOT | WEDNESDAY, DECEMBER 23, 2015
Want to Grow Your Business? 7 Smart Strategies for Acquiring More Customers [Infographic]
Struggling to grow your business? You're not alone. Customer acquisition is no easy undertaking. but it is important. The internet has completely changed how modern customers shop. As a result of this change in behavior, you need to reevaluate the way you're marketing your business. Check it out. Share them with us in the comments section below. MORE >>
ONALYTICA B2B | WEDNESDAY, DECEMBER 23, 2015
Health and Fitness: Top 100 Influencers and Brands
Health and fitness bloggers took social media by storm in 2015, writing about fitness plans, workout routines, alternative diets and of course the increasingly popular phenomenon of avocado on toast! Some have even secured best-seller book deals and featured in consumer lifestyle magazines. WHAT ARE THE EXPERTS SAYING? TOP 100 INDIVIDUALS. 33.96. 2. MORE >>
HUBSPOT | WEDNESDAY, DECEMBER 23, 2015
5 Ecommerce Companies Using Content Wisely this Holiday Season
Content marketing is so much more than a business blog, but many forget that little fact when trying to boost their business. When the holidays roll around, there are only so many blogs you can write, right? Some of these ecommerce shops show you what content marketing is all about. Coach. Who could possibly stop watching? Target. Burberry. Wayfair. MORE >>
Customer journey: a new field for innovation BIZNOLOGY | WEDNESDAY, DECEMBER 23, 2015
Helping Brixton Prisoners Bounce Back EARNEST ABOUT B2B | WEDNESDAY, DECEMBER 23, 2015
How to Actually Stick To Your New Year's Resolutions: 9 Data-Backed Tips HUBSPOT | WEDNESDAY, DECEMBER 23, 2015
3 Lessons Content Marketers Can Learn from Star Wars: The Force Awakens EMEDIA | WEDNESDAY, DECEMBER 23, 2015
Happy Holidays! TRADESMEN INSIGHTS | WEDNESDAY, DECEMBER 23, 2015
Why Data Cleansing Is Critical to Your Marketing Campaign B2B LEAD BLOG | WEDNESDAY, DECEMBER 23, 2015
List with a Twist: 50 Creative Tips for Gathering Customer Emails VERTICAL RESPONSE | WEDNESDAY, DECEMBER 23, 2015
Tips to Rock Your Customer Service (Part 3) HALEY MARKETING | WEDNESDAY, DECEMBER 23, 2015
List with a Twist: 50 Creative Tips for Gathering Customer Emails VERTICAL RESPONSE | WEDNESDAY, DECEMBER 23, 2015
The 5 Most Shared B2B Marketing Posts of 2015 6SENSE | WEDNESDAY, DECEMBER 23, 2015
5 Goals for B2B Brands to Measure in Google Analytics KEO MARKETING | WEDNESDAY, DECEMBER 23, 2015
8 Magnificent marketing predictions for 2016 AMPLIFINITY | WEDNESDAY, DECEMBER 23, 2015
Top Three Reasons CMOs Need Call Attribution CMO ESSENTIALS | WEDNESDAY, DECEMBER 23, 2015
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