Best of B2B Marketing Zone
July 19, 2012
PUZZLE MARKETER | THURSDAY, JULY 19, 2012
SMS Marketing Trumps Social Media Marketing [Infographic]
A recent infographic by Mogreet , a leader in mobile video and MMS messaging, stacks up the usage and engagement of SMS & MMS mobile communication against social media’s top players Facebook, Twitter, Google+, and Pinterest. They separate the two into what they call Narrowcast and Broadcast. What does this mean for marketers? MORE >>
3 Tweets
B2B MARKETING INSIDER | THURSDAY, JULY 19, 2012
4 Steps To Succeed In The Digital Age [Slides]
OK, I admit it. am a sucker for a great slideshare presentation. subscribe to a number of respected marketers, business people and brands who create slideshare presentations I think are worth reviewing. And And then I like to review them here. Last week I saw this great presentation from Jeff Bullas (@ JeffBullas ) from the land down under. MORE >>
43 Tweets
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, JULY 19, 2012
The Age of Gurus. A {growtoon}.
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Mars Dorian describes himself as a creative marketeer with a moon-melting passion for human potential and technology. You can follow his adventures at www.marsdorian.com/. Tweet. growtoons MORE >>
132 Tweets
DIGITAL B2B MARKETING | THURSDAY, JULY 19, 2012
8 Tips for Evaluating B2B Online Advertising Opportunities
Last week we looked at 6 ways to find new B2B advertising opportunities using free resources and a bit of creativity. But how do you evaluate new potential publishers you are not familiar with? Of course, you can look at each publisher’s own audience profile and costs (and you should), but don’t stop there. The rest are a mixed bag. MORE >>
28 Tweets
CONFLUENT FORMS | THURSDAY, JULY 19, 2012
Forget Facebook; keep your fans to yourself!
For the last few years businesses and non-profit organizations have ridden the Facebook bandwagon. They've whole-heartedly plastered "Fan us on Facebook!" across their websites, their marketing material, their fundraising efforts, and anything else that could display a vanity Facebook URL. and allow your own marketing to have higher authority. MORE >>
4 Tweets
IT'S ALL ABOUT REVENUE | THURSDAY, JULY 19, 2012
4 Ways To Organically Capture Attention and Leads from SEO
by Christina Pappas | Tweet this If your goal is generating top of funnel leads, then you’re likely using a variety of tactics – content, events, webinars, etc. Few tactics are as effective and efficient as the website. So optimizing your website is probably a priority. For relevancy’s sake, Google is focused on content. MORE >>
23 Tweets
ENGAGE | THURSDAY, JULY 19, 2012
Who is Worth Reading on the Internet? Start With These 11 Writers
A writer makes a website—a website doesn’t make a writer. The byline on every article, infographic, political musing, and blog is priceless. m guessing if I asked you who your favorite online writer was, you would have to take a few minutes to give me an answer. And on some level that’s perfectly acceptable. On the other hand, it’s horrifying. MORE >>
2 Tweets
MODERN B2B MARKETING | THURSDAY, JULY 19, 2012
Meaningful Metrics for the Chief Revenue Officer – 3 Places to Measure to Get the Right Result
by Paul Albright Since becoming Chief Revenue Officer at Marketo, I’ve uncovered a lot of like-minded companies and consultants who really get the concept of a single revenue team. One person I’ve met recently is Rick McPartlin, a revenue generation consultant, coach and speaker, and CEO of The Revenue Game. How exactly does this work? MORE >>
4 Tweets
HUBSPOT | THURSDAY, JULY 19, 2012
How to Stalk Your Competitors in Social Media (So You Can Crush Them)
Alright, I think marketers have jumped on the social media gravy train. eMarketer reported on a study from the Association of National Advertisers showing the growth of social media adoption by US marketers since 2007. When asked back in '07 how many of them were using social media in their marketing, only 20% of marketers raised their hand. Yikes. MORE >>
154 Tweets
VIEWPOINT | THURSDAY, JULY 19, 2012
PowerViews with Brian Carroll: The State of B2B Lead Gen & 2012 Recommendations
My guest today is Brian Carroll. Brian is Executive Director of Revenue Optimization at MECLABS where he leads business units that include Applied Research, Strategy Group, Conversion Group, Leads Group, Agency Group, Technology Group and Training Group. Brian is also CEO of InTouch and author of Lead Generation for the Complex Sale. Stay Tuned MORE >>
3 Tweets
A Simple Guide to Creating Social Media Sharing Links for Your Ebooks HUBSPOT | THURSDAY, JULY 19, 2012
Personalize, Challenge & Engage THE ROI GUY | THURSDAY, JULY 19, 2012
14 Real-Life Examples of CTA Copy YOU Should Copy HUBSPOT | THURSDAY, JULY 19, 2012
Enterprise social media marketers face the apathetic and the unruly BIZNOLOGY | THURSDAY, JULY 19, 2012
Have You Refreshed Your Insides Sales Training Program? SALES PROSPECTING PERSPECTIVES | THURSDAY, JULY 19, 2012
10 Steps to Creating a Network of Guest Bloggers SOCIAL MEDIA B2B | THURSDAY, JULY 19, 2012
The Challenges of a Real-Time Economy: an Unexpected Small Crisis CONVERSIONATION | THURSDAY, JULY 19, 2012
SIGMA’s Email Marketing Learning Lab: Multiple email waves generate significant response lifts. FIFTH GEAR ANALYTICS | THURSDAY, JULY 19, 2012
Why marketers Increase their Social Media Marketing Budgets? INBLURBS | THURSDAY, JULY 19, 2012
Want More Referrals from Clients? Don’t Make Them Guess. SALES LEAD DYNAMICS | THURSDAY, JULY 19, 2012
Facebook Ads That Work CLIENT BRIDGE | THURSDAY, JULY 19, 2012
The New Microsoft Strategy INSIGHTIQ BLOG | THURSDAY, JULY 19, 2012
Content Marketers Must Read Book of the Week! CONNECT THE DOCS | THURSDAY, JULY 19, 2012
Improving Your PPC Campaign results with your low-quality score keywords B2B WEB STRATEGY | THURSDAY, JULY 19, 2012
The inbound tipping point. Sooner than you think? EARNEST ABOUT B2B | THURSDAY, JULY 19, 2012
How Online Marketing Can Fuel Offline Conversations SAZBEAN | THURSDAY, JULY 19, 2012
Learn to Market Now! Why Young CPAs, Lawyers, Engineers and Other Professionals Need to Hone Their Skills from Day One. MARKETRI | THURSDAY, JULY 19, 2012
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