Best of B2B Marketing Zone
April 11, 2014
MODERN B2B MARKETING | FRIDAY, APRIL 11, 2014
Marketing Trend Watch: 2014 Planning Survey
'Author: Maggie Jones As any marketer will tell you, planning isn’t something that happens once a year. In fact, when it comes to your marketing activities, planning is a continual, on-going activity – in order to be responsive, marketers are called upon to constantly review and reconfigure their plans. Running Multi-Channel Marketing Programs. MORE >>
45 Tweets
HUBSPOT | FRIDAY, APRIL 11, 2014
How Colors Impact What We Purchase [Infographic]
'Marketers have started focusing more and more on the design and layout of their content -- and it makes sense. Research shows that 90% of information transmitted to the brain is visual , and visuals are processed 60,000 times faster in the brain than text. Colors impact our mood, our perception, and ultimately, our behavior. branding Design MORE >>
411 Tweets
GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, APRIL 11, 2014
How Do You Tie Your Content Back to Your Vision?
'By Aaron Crowther, {grow} Community Member. ve just sat through two-days of speakers at Content Marketing World in Sydney. On the whole, it was a good conference – interesting. love listening to smart people. Almost as interesting as the content the speakers delivered however, was the attendees’ reaction to them as individuals. MORE >>
145 Tweets
BLOG MY CALLS | FRIDAY, APRIL 11, 2014
The Friday Marketing RANT: The Google Keyword Gravy Train Screeches to a Halt
'This blog post is part of the new Blog.LogMyCalls.com series called the Friday Marketing Rant. We rant about something marketing related every Friday morning. To receive the rant in your inbox every Friday morning, please subscribe in the top right hand corner of the blog. Yes, you read that correctly. That''s a big deal. What Does This Mean? MORE >>
11 Tweets
HUBSPOT | FRIDAY, APRIL 11, 2014
From Direct Mail to Digital: How Your School Can Avoid the Dreaded #CollegeMail
'Letters, brochures, and magazines from hundreds of schools overwhelm students as soon as they start their college search. But current high school students are more connected online than any other generation, ever. You don’t want thousands of dollars of “marketing” to go right into the trash or end up in the wrong hands. MORE >>
244 Tweets
IT'S ALL ABOUT REVENUE | FRIDAY, APRIL 11, 2014
6 Fundamental Value-Based Selling Tips
'by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Mike Kamo , VP of marketing at Strideapp , a cloud-based CRM and mobile app designed to help small to medium sized agencies manage and track leads and close more deals. Follow Mike on Twitter @MikeKamo. Some say selling is an art form. Others claim sales is a science. MORE >>
35 Tweets
HUBSPOT | FRIDAY, APRIL 11, 2014
Why Search Volume Doesn't Matter as Much as You Think
'Search volume calculates the numbers of times a keyword is searched for in a particular search engine. Previously, it was the marketer''s go-to metric to figure out what keywords would be the best to optimize around. However, as we (and search engines) have become smarter about how we optimize for SEO, that has all started to change. It''s not. MORE >>
327 Tweets
SYNECORE | FRIDAY, APRIL 11, 2014
How Colors Affect Your Purchase Decisions
'What color signal does your brand project? With the average human brain processing visuals 60,000 times faster than text, it''s important for brands to recognize the important role that color plays in purchasing decisions. Subscribe to Synecore Tech''s YouTube Channel for the latest tips and tricks on all things marketing! Follow @Spenceafied. MORE >>
6 Tweets
HUBSPOT | FRIDAY, APRIL 11, 2014
Facebook Cracks Down on News Feed Spam From Brand Pages
'We all hate spam. The web version -- not the canned good. I''ll let you speak for yourself on the latter.). Well, Facebook couldn''t agree more. Yesterday, Facebook announced it would be cracking down on spammy stories in the News Feed -- particularly those from brand pages that purposely try to game the News Feed to generate more exposure. again. MORE >>
302 Tweets
VIDYARD | FRIDAY, APRIL 11, 2014
Pepsi Uses Awesome Interactive Video to Wow World Cup Fans
'You’ve definitely heard of the power of personalization when it comes to video, but just last week Pepsi brought personal to a whole new level. Positioned as an interactive “film”, the brand released a flash-based video as part of their “Now is What You Make it” campaign for the 2014 World Cup. How Pepsi Gets it Right. MORE >>
17 Tweets
The Future of Social Customer Service: Seamless Customer Experience WINDMILL NETWORKING | FRIDAY, APRIL 11, 2014
Mind the Spam Trap: New On-Demand Webinar Helps You Avoid Being Blacklisted MARKETING ACTION | FRIDAY, APRIL 11, 2014
Marketo Tells How to Use Social Media for Lead Generation PAUL GILLIN | FRIDAY, APRIL 11, 2014
Addressing Anonymous Negativity as Secret App Gains Traction VERTICAL RESPONSE | FRIDAY, APRIL 11, 2014
How to Grow Your Email Contacts Organically HINGE MARKETING | FRIDAY, APRIL 11, 2014
Understanding AdWords Sitelink Extensions FATHOM | FRIDAY, APRIL 11, 2014
A Mother of Reinvention ENGAGE | FRIDAY, APRIL 11, 2014
Uncovered: The Future of Mobile Marketing LEADERSHIP | FRIDAY, APRIL 11, 2014
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