Best of B2B Marketing Zone
January 27, 2017
BIZIBLE | FRIDAY, JANUARY 27, 2017
The High ROI of Attribution: A Total Economic Impact™ Study by Forrester Consulting on Behalf of Bizible [Infographic]
B2B marketing attribution is an established piece of martech in today’s technology landscape, but marketers are left wondering about the comprehensive ROI of an attribution solution. How much value would it really provide? And we’re not just saying this about ourselves. Based on the study's findings, we created the following infographic. MORE >>
MODERN B2B MARKETING | FRIDAY, JANUARY 27, 2017
Welcome to Marketing In The Engagement Economy
Author: Steve Lucas You’ve heard it a thousand times: digital transformation has shifted the way companies do business. As a part of this shift, buyer expectations have changed. As a marketer, there are dozens of ways to reach your customer, but the trick is finding out how, when, and why they want to be engaged. The Engagement Economy. MORE >>
HUBSPOT | FRIDAY, JANUARY 27, 2017
The Goldfish Conundrum: How to Create Content for Short Attention Spans
The creation of mobile devices has made multitasking close to ubiquitous in the modern world. Between social media, live streaming, and digital news, it’s hard to imagine a time of day when we aren’t tempted to look at a screen while we’re doing something else at the same time. The Current State of Content Marketing. What's a marketer to do? Video. MORE >>
BIZNOLOGY | FRIDAY, JANUARY 27, 2017
Branded content just another shade of fake news?
Remember blogging for business? Better still blogging by brands? great deal of what we now call “content marketing” can be traced back to basic business blogging where a brand built audiences by attracting informed search to valuable, relevant content. Is it inbound ? I don’t think so. Is it valuable and relevant? Probably not. MORE >>
HUBSPOT | FRIDAY, JANUARY 27, 2017
When Is a Phone Call Better Than an Email? 6 Times When You Should Take It Offline
I don't know about you, but as a rule, I communicate better via written word. It gives me time to think. It lets me use the vocabulary that my SAT tutor hammered into my brain so many years ago. And most of all, it gives me a screen to hide behind when I have to confront an uncomfortable topic -- making the situation much less awkward. MORE >>
B2B MARKETING INSIDER | FRIDAY, JANUARY 27, 2017
Weekend Reading: “Master Content Marketing” by Pamela Wilson
For the 107th episode of The Marketing Book Podcast, I interviewed Pamela Wilson, author of “Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience.” ” As the readers of this blog know, content marketing is how marketing happens today. Content MarketingMORE >>
OPENTOPIC | FRIDAY, JANUARY 27, 2017
How Inventors and Ad Agencies Are Starting to Shape the Internet of Things’ Next Phase
What can a hot tub that makes its own shopping list tell us about the future of the internet? The post How Inventors and Ad Agencies Are Starting to Shape the Internet of Things’ Next Phase appeared first on Opentopic. Brands & MarketersMORE >>
IT'S ALL ABOUT REVENUE | FRIDAY, JANUARY 27, 2017
Taking Your Content the Extra Mile By Marketing to Marketers, Earning Trust, and Mastering the.
With many not-so-successful ABM implementations, an overload of Pokemon Go content, and increasing obstacles because of ad blockers it’s not surprising so many marketers are embracing a new year. To kick off this year, Randy Frisch and I have an inspirational lineup of content marketers to help you with your 2017 content marketing strategy. MORE >>
CONTENT STANDARD | FRIDAY, JANUARY 27, 2017
What NYT Editor Quentin Hardy’s New Job Says About 2017 Marketing Trends
This comes after five years at The Times , and a previous journalistic career that encompasses time at The Wall Street Journal and Forbes. What causes a person to take the leap of faith that comes with leaving one dream job for another? Coming here exceeded my high expectations, both in the brains and the dedication of all my colleagues.”). MORE >>
OPENTOPIC | FRIDAY, JANUARY 27, 2017
7 Ways to Position Your Marketing Agency for Growth
If you’re running a digital marketing agency and you’re doing your job well, you’re in a good place. Your company is doing work that is in high demand, and you are in a position to grow very quickly. Still, there are plenty of challenges in your way. Growth does not happen accidentally — it comes as a result of hard. MORE >>
Targeted Messages and How To Apply Them to Sales Tactics AKOONU | FRIDAY, JANUARY 27, 2017
The 7 Characteristics of Great Marketing Content ACT-ON | FRIDAY, JANUARY 27, 2017
Which Marketing Channels are Worth Focusing On in 2017? OPENTOPIC | FRIDAY, JANUARY 27, 2017
5 Ways Your Marketing Database Software Can Save You Money B2B LEAD BLOG | FRIDAY, JANUARY 27, 2017
A Look Inside Our Most Ambitious B2B Marketing Campaigns Of 2016 INFLUITIVE B2B | FRIDAY, JANUARY 27, 2017
Expert Panel’s Feedback on Our Lead to Revenue Calculator VIEWPOINT | FRIDAY, JANUARY 27, 2017
Webinar: The 3 Keys That Grew Contently’s Audience by 30x CONTENTLY | FRIDAY, JANUARY 27, 2017
Outside Sales: Your Marketing Blindspot PFL | FRIDAY, JANUARY 27, 2017
What We Learned from 300 Content Marketers LEADERSHIP | FRIDAY, JANUARY 27, 2017
Real World Tips for ABM: Part One PFL | FRIDAY, JANUARY 27, 2017
AgencyEA | A Brand Experience Agency OPENTOPIC | FRIDAY, JANUARY 27, 2017
How to Market When You Aren’t a Marketer PFL | FRIDAY, JANUARY 27, 2017
The Year Ahead 2017: Digital agencies – Campaign Middle East OPENTOPIC | FRIDAY, JANUARY 27, 2017
What Would Steve Jobs Do? and 4 Other Stories You Should Read CONTENTLY | FRIDAY, JANUARY 27, 2017
Everything a marketer needs to know about CDPs. Wait, what’s a CDP? – Chief Marketing Technologist OPENTOPIC | FRIDAY, JANUARY 27, 2017
Hot Topics for January 27, 2017
MQL (2)
Touchpoints (2)
Guidelines (3)
Marketing Lead (3)
Agency (6)
Account Based Marketing (2)
Sales Cycle (3)
Branding (13)
Brand (13)
Trust (6)
Channel (8)
Marketing (24)
Podcast (3)
Ads (8)
Target (8)
Experience (9)
Publisher (6)