Best of B2B Marketing Zone
January 30, 2017
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JANUARY 30, 2017
What to do if the president tweets you
By Mark W. Schaefer. I was interviewed this week about my views on how the new U.S. President has used and abused Twitter. I was asked if Donald Trump has changed Twitter, perhaps even pumped the channel with new life and vitality. Twitter is consistently underestimated by the press. Has Donald Trump changed Twitter? Yes and no. Simple. Hashtags. MORE >>
BIZIBLE | MONDAY, JANUARY 30, 2017
Bizible Introduces Custom Attribution Modeling With Machine Learning Recommendation
I’m excited to announce that Bizible now has full-funnel custom attribution modeling, which is the first and only B2B custom modeling backed by machine learning. This has long been our most requested feature and one that shows just how far B2B marketing measurement has come in just a few years. MORE >>
MODERN B2B MARKETING | MONDAY, JANUARY 30, 2017
3 Ways to Make Controversial Content Work for Your Brand
Author: Andrea Lehr Most brands avoid controversy like the plague, in large part because on the surface it does seem ill-advised. Who would want to associate their name with something Merriam-Webster defines as an “argument that involves many people who strongly disagree about something?”. Take advantage of our innate interest in taboo subjects. . MORE >>
B2B MARKETING INSIDER | MONDAY, JANUARY 30, 2017
How to Turn Your Customers Into Repeat Buyers: An Actionable Guide
In ecommerce, loyal customers are valuable not just for their ability and willingness to provide you with good praise and support—but also for their ability to significantly impact sales. … The post How to Turn Your Customers Into Repeat Buyers: An Actionable Guide appeared first on Sellbrite. Content MarketingMORE >>
BIZNOLOGY | MONDAY, JANUARY 30, 2017
Don’t screw up your social media listening
Let me guess: your company has an outstanding social media presence. You do social listening every week. You have an 80% Share of Voice. You have a ton of retweets that showcase your “reach.” Sound familiar? Very few are using it for what it should be used for–to gain market intelligence and to better understand your customers. That’s absurd! MORE >>
B2B MARKETING INSIDER | MONDAY, JANUARY 30, 2017
Should We Stop calling it PR? The Case for Influencer Relations
The use of public relations, or PR, has been around for more than 100 years. But the profession really developed and flourished during the second half of the 20th century. From the era of Don Draper until just before the publication of The Cluetrain Manifesto, companies had, for the most part, two ways of communicating […]. Marketing Strateg MORE >>
IT'S ALL ABOUT REVENUE | MONDAY, JANUARY 30, 2017
ABM Quickly Evolved from Latest Trend to What Felt Like Full Adoption
Account-based marketing popped up in all corners of B2B marketing in 2016. Every martech vendor started offering it. Ever marketer implemented some form of it, or was planning to implement it. That's ABM in a nutshell. When we asked our panel of global experts to call out what had the most impact in 2016, several of them identified ABM. MORE >>
HUBSPOT | MONDAY, JANUARY 30, 2017
A Brief History of Productivity: How Getting Stuff Done Became an Industry
Anyone who’s ever been a teenager is likely familiar with the question, "Why aren’t you doing something productive?” If only I knew, as an angsty 15-year-old, what I know after conducting the research for this article. Back then, I would have been sent to my room for "acting smart." If you ask me, productivity has become a booming business. economy. MORE >>
CONTENTLY | MONDAY, JANUARY 30, 2017
B2B Paid Content Distribution: Facebook vs. LinkedIn
A couple of weeks ago, I was sitting down with a prospective client from a large financial institution, trying to help the marketing team craft its 2017 content strategy. At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. We only want to use LinkedIn.” MORE >>
B2B MARKETING INSIDER | MONDAY, JANUARY 30, 2017
Banners Have 99 Problems And A Click Ain’t One
If content marketing is the hero of the modern marketing story, then banner ads are most certainly the villain. This and the title of this post have become one of my favorite content marketing quotes because they demonstrate one of the biggest challenges with marketing today: Marketing that doesn’t deliver real results. Content MarketingMORE >>
Fact or Fiction: The SEO Edition [Quiz] HUBSPOT | MONDAY, JANUARY 30, 2017
Customer Lifecycle Metrics, Part 3: Nurture, Score, Repeat ACT-ON | MONDAY, JANUARY 30, 2017
10 of the Best Ads from January: Slo-Mo Dogs, Falling Pianos, and an Epic BBQ HUBSPOT | MONDAY, JANUARY 30, 2017
2017 High Growth Research Report Released HINGE MARKETING | MONDAY, JANUARY 30, 2017
Next-Level Sales Training: It’s Time to Coach the Coach BRAINSHARK | MONDAY, JANUARY 30, 2017
Interviewing for a martech role when the interviewer doesn’t understand martech CHIEFMARTECH | MONDAY, JANUARY 30, 2017
The Growing ABM Bandwagon LEANDATA | MONDAY, JANUARY 30, 2017
4 Healthcare Marketing Challenges That Are Holding You Back FATHOM | MONDAY, JANUARY 30, 2017
Why Comedy Central Is Replacing Commercials With Branded Content CONTENTLY | MONDAY, JANUARY 30, 2017
Report: B2B Marketers are Still Experimenting with Influencer Marketing KOMARKETING ASSOCIATES | MONDAY, JANUARY 30, 2017
Must-watch TV shows of 2017 for small business owners VERTICAL RESPONSE | MONDAY, JANUARY 30, 2017
5 Best Practices for B2B Email Lead Generation Marketing B2B LEAD BLOG | MONDAY, JANUARY 30, 2017
Emptiness CONNECT THE DOCS | MONDAY, JANUARY 30, 2017
Fulfillment Direct Mail: A Different Way to Look at (and Use) Direct Mail DIRECT RESPONSE COACH | MONDAY, JANUARY 30, 2017
This is the week that was in B2B: from MailShrimps to Robot media buyers EARNEST ABOUT B2B | MONDAY, JANUARY 30, 2017