Best of B2B Marketing Zone
April 16, 2014
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, APRIL 16, 2014
Better Processes & Improved Focus with Queue-Based Lead Management Platforms
'AG Salesworks is pleased to bring you a guest post from Kevin Thornton , Executive Vice President - Sales & Marketing for VanillaSoft. Here is a statistic that may give you a jolt: “only 25% of leads are legitimate and should advance to sales.” Source: HubSpot ). Am I purchasing the right lists & working with the right list providers? MORE >>
22 Tweets
HUBSPOT | WEDNESDAY, APRIL 16, 2014
Is Coding the Next Must-Have Skill of the Modern Marketer?
'Marketing has evolved over time from “you can have any color you want as long as it’s black” to just-in-time marketing messages that encourage you to dunk in the dark. We''re embracing digital channels and understanding the need to create marketing people love more and more. I''d like to argue yes, we should. Here''s why. Design MORE >>
365 Tweets
CRIMSON MARKETING | WEDNESDAY, APRIL 16, 2014
Eric Porres, Rocket Fuel CMO: Learn From Your Marketing Programs Or Miss Out [Podcast]
'Do opportunities lie within Big Data or is it all a bunch of hype? Eric Eric Porres shares his expert insight on how you can use marketing technology to understand the big. The post Eric Porres, Rocket Fuel CMO: Learn From Your Marketing Programs Or Miss Out [Podcast] appeared first on. Marketing Technology Podcasts MORE >>
6 Tweets
IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 16, 2014
5 Steps to Use Marketing Automation for Improved Conversion Knowledge
'by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Shannon Cadden , a Project Manager and System Administrator at 3D2B. Shannon implements and manages Marketing Systems, Databases, and Social Media. She was raised in both America and Germany. Marketing automation is all about conversion-rate optimization. MORE >>
55 Tweets
HUBSPOT | WEDNESDAY, APRIL 16, 2014
Setting Up Your Blog? Use This Checklist to Start Off on the Right Foot
'The hardest part of starting a blog is writing all of the content, right? Not necessarily. Before you even begin brainstorming topics and creating content, there''s some work to do to get your blog set up and running -- the design, settings, comments, social sharing buttons, etc. So where do you start? Refer to this list! Let''s get started. MORE >>
209 Tweets
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, APRIL 16, 2014
An inspiring entrepreneurial journey with @JoePulizzi
'Click here if you cannot see this video interview with Joe Pulizzi of Content Marketing Institute. was honored to be a keynote speaker for Joe Pulizzi’s recent Content Marketing World event in Sydney but even more important, I got to spend some quality time with Joe and got to learn more about his entrepreneurial journey. MORE >>
66 Tweets
HUBSPOT | WEDNESDAY, APRIL 16, 2014
How to Take the Perfect Screenshot Using "Inspect Element"
'I work with an amazing product team. They''re building Signals -- a Chrome extension for salespeople -- at the speed of light. So you can imagine they have little time for me to bug them for quality product screenshots. Fortunately, Thariq and Guru , two world-class engineers on the team, taught me a hack to take the perfect product screenshots. MORE >>
190 Tweets
WEBBIQUITY | WEDNESDAY, APRIL 16, 2014
21 Vital Mobile Marketing Facts and Statistics for 2014
'Gone are the days when a mobile-enabled web presence was an afterthought. According to CNN , “Americans used smartphone and tablet apps more than PCs to access the Internet (in January 2014) — the first time that has ever happened.” ” Also, consider these stats from the compilation below: about half of all U.S. 91% of U.S. MORE >>
18 Tweets
HUBSPOT | WEDNESDAY, APRIL 16, 2014
US Airways Tweet a Mayday for Real-Time Marketing?
'This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Nobody dislikes being left behind more than marketers. When one company breaks new ground, everyone rushes to follow. When speed is fashionable, who cares about social media caution? Well, it turns out, US Airways does. MORE >>
180 Tweets
BLOG MY CALLS | WEDNESDAY, APRIL 16, 2014
Q1 Phone Lead Score Data: 29% of Calls are 'Great Leads'
'Yesterday we published an infographic that is making its way across the web. So far it''s been shared over 400 times. The infographic is unique because it reveals data never before revealed.in fact, it reveals data that has never before been extracted from phone calls. This is data that has never been gathered, much less shared, before. MORE >>
6 Tweets
The Triggered Emails You Need to Make Your Marketing Automation Work HUBSPOT | WEDNESDAY, APRIL 16, 2014
New Marketing Automation Buyer’s Guide Offers Valuable Advice THE POINT | WEDNESDAY, APRIL 16, 2014
For Freelancers: Stay Motivated by Adding Resistance DIANNA HUFF - B2B MARCOM | WEDNESDAY, APRIL 16, 2014
Content marketing is NOT link building BIZNOLOGY | WEDNESDAY, APRIL 16, 2014
An Act-On Conversation: Charles Besondy and Leo Merle on How Marketing Can Contribute to Revenue MARKETING ACTION | WEDNESDAY, APRIL 16, 2014
How Hotel Social Media Goes from Online to Offline WINDMILL NETWORKING | WEDNESDAY, APRIL 16, 2014
Four Creative Options to Encourage Email Opt-ins VERTICAL RESPONSE | WEDNESDAY, APRIL 16, 2014
What is a Visible Expert? HINGE MARKETING | WEDNESDAY, APRIL 16, 2014
6 Steps to Effective Web Design Planning SYNECORE | WEDNESDAY, APRIL 16, 2014
Using a Trial/Freemium Model? Here’s How to Convert Those Users into Customers MODERN B2B MARKETING | WEDNESDAY, APRIL 16, 2014
Attribution for the Assist FATHOM | WEDNESDAY, APRIL 16, 2014
How Often Should You Update Your Blog? A Data-Driven Answer WRITTENT | WEDNESDAY, APRIL 16, 2014
Using Online Data to Predict Patient Behavior FATHOM | WEDNESDAY, APRIL 16, 2014
Infographic Data: 29% of Inbound Calls Result in a Conversion BLOG MY CALLS | WEDNESDAY, APRIL 16, 2014
Matthew Crawley in a Dress ENGAGE | WEDNESDAY, APRIL 16, 2014
Do You Have a Strategy for Negative Social Media Posts? TRADESMEN INSIGHTS | WEDNESDAY, APRIL 16, 2014
How to Cut Your Marketing Cost-Per-Sale 3D2B | WEDNESDAY, APRIL 16, 2014
Hot Topics for April 16, 2014
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