Best of B2B Marketing Zone
October 14, 2013
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, OCTOBER 14, 2013
Social media zombies and the 2 percent solution
'I’ve spent most of my career in sales and marketing and have been fairly obsessive about customer satisfaction. But it occurred to me that some of my long-held beliefs about keeping customers happy have expired. Social media zombies have turned the world of service upside-down. Just good, normal business, right? They don’t go away. My advice? MORE >>
156 Tweets
INDUSTRIAL MARKETING TODAY | MONDAY, OCTOBER 14, 2013
Use Content to Uncover Tacit Know-how Inside the Minds of Engineers
'I recently read the survey, 2012 Mind of the Engineer that was released by UBM Electronics, the global leader in media and marketing solutions for design engineering and the electronics [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. MORE >>
11 Tweets
B2B LEAD GENERATION BLOG | MONDAY, OCTOBER 14, 2013
Lead Generation: Who knows the customer better – Marketing or Sales?
'Tweet I once worked with a field marketing vice president who was calm, cool and collected for every presentation she prepared for. Well, all except one. The only presentation that ever seemed to rattle her nerves – and just ever so slightly – was the annual presentation to Sales leaders, justifying her upcoming budget (and, perhaps, existence). MORE >>
66 Tweets
MARKETING INTERACTIONS | MONDAY, OCTOBER 14, 2013
B2B Content Marketing is About More Than Publishing
'Think like a publisher! That's been the rallying cry for content marketing for the last few years. But, I'd like to submit that content marketing takes a whole lot more than publishing — especially for B2B companies with complex sales. We've created great content. It's getting read. But it's not moving the needle." Why not? MORE >>
56 Tweets
MODERN B2B MARKETING | MONDAY, OCTOBER 14, 2013
How to Take a Boring, Weak Renewal Email and Turn it Into a Powerful Renewal Campaign
'Author: DJ Waldow Hello djwaldow@waldowsocial.com, We wanted to let you know that your Pro Account will expire in 14 days. To renew for another year and see a list of all the latest Pro features check out this page: [companyname.com/gopro]. Thank you for your support! company name]. — A few days ago, I received the above email. Direct. MORE >>
81 Tweets
BIZNOLOGY | MONDAY, OCTOBER 14, 2013
Google took my keywords. 10 resources to get them back
'Image via CrunchBase. Keywords are the currency of the internet. Most people find a website (including yours) by first typing keywords in the query box of a search engine. This information is not only telling for words that should be on your site but rich with insights about the unmet needs of your audience. It is rich with insights. MORE >>
25 Tweets
HUBSPOT | MONDAY, OCTOBER 14, 2013
17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)
'As inbound marketers, it’s our job to keep up with the latest trends in our industry, news on our competitors, and the latest marketing jargon. But sometimes, every once in a while, a term or concept will eek by you. You might kind of know what it means, but not entirely. Huh? ”. Perhaps you’re more eloquent than me, but I’ve had plenty of “ Huh? MORE >>
588 Tweets
SOCIAL MEDIA B2B | MONDAY, OCTOBER 14, 2013
How to Build a Great B2B Community on Facebook
'We know you (yes, you B2B marketer) are skeptical. The social network of choice for many B2B marketers is LinkedIn. Even though Facebook is the largest social network by far (and one of the most trafficked websites overall), B2B marketers remain skeptical of Facebook’s viability for marketing impact. Symantec. Neenah Paper. Audience engagement. MORE >>
144 Tweets
HUBSPOT | MONDAY, OCTOBER 14, 2013
6 Stupid Content Promotion Mistakes No Marketer Should Make
'We''ve all been there: You''ve created a piece of content -- a blog, an ebook, a report, a video -- with expectations of high volume traction. and then nothing happens. It sucks. You stare at your data, hitting refresh over and over again, while the awful feeling of failure creeps over you. What exactly are you doing wrong? not so much. was too. MORE >>
523 Tweets
B2B MARKETING UNPLUGGED | MONDAY, OCTOBER 14, 2013
Hook, Line & Whitepaper: Why Content Needs to Know Its Place
'I’m not sure why content is suddenly all that. Good B2B marketers have been flinging whitepapers , worksheets, calculators and webinars into the ether for years. Truly this is content’s Golden Age. Here’s a hint: to sell things. More and more, I suspect, we are generating demand for content, and not for our products. MORE >>
3 Tweets
4 Captured Moments From the MarketingProfs B2B Marketing Forum IT'S ALL ABOUT REVENUE | MONDAY, OCTOBER 14, 2013
Slow and Steady Makes for a Successful Teleprospecting Pipeline SALES PROSPECTING PERSPECTIVES | MONDAY, OCTOBER 14, 2013
The Man Who Sold Hot Dogs YOUR SALES MANAGEMENT GURU | MONDAY, OCTOBER 14, 2013
Video Still Rising with B2B Content Marketers [Report] WWW.BRAINSHARK.COM | MONDAY, OCTOBER 14, 2013
What Every Marketer Needs to Know: Semantic Search Isn’t Smart. VOLACCI | MONDAY, OCTOBER 14, 2013
Visible Expert Profile: Lori Randall Stradtman HINGE MARKETING | MONDAY, OCTOBER 14, 2013
Online Reputation Management Strategies for Higher Education FATHOM | MONDAY, OCTOBER 14, 2013
Don't Want Your Face Plastered All Over Google? You Have a Few Options HUBSPOT | MONDAY, OCTOBER 14, 2013
B2B Social Marketing: ALL Decision-Makers Use Social for Work MARKETING ACTION | MONDAY, OCTOBER 14, 2013
9 Ways to Seriously Grow Your Email List SAZBEAN | MONDAY, OCTOBER 14, 2013
[Video] 4 Critical Questions to Outsmart Your Sales Competition JILL KONRATH'S FRESH SALES STRATEGIES BLOG | MONDAY, OCTOBER 14, 2013
First Generation Social Selling: Smart But Not Quite Smart Enough SALES INTELLIGENCE VIEW | MONDAY, OCTOBER 14, 2013
3 Ways to Improve Your Emails Through A/B Split Testing VERTICAL RESPONSE | MONDAY, OCTOBER 14, 2013
5 Lessons Marketers Can Learn From a Yogi SYNECORE | MONDAY, OCTOBER 14, 2013
Ignite Your Reps’ Creative Spark SALES CHALLENGER | MONDAY, OCTOBER 14, 2013
Business Blogging ROI in 3 Steps: Keep It Simple WRITTENT | MONDAY, OCTOBER 14, 2013
17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know) HUBSPOT | MONDAY, OCTOBER 14, 2013
“You Must Do It for Society” ISCOOP | MONDAY, OCTOBER 14, 2013
Don't Want Your Face Plastered All Over Google? You Have a Few Options HUBSPOT | MONDAY, OCTOBER 14, 2013
Research With Your Fingertips ISCOOP | MONDAY, OCTOBER 14, 2013
6 Stupid Content Promotion Mistakes No Marketer Should Make HUBSPOT | MONDAY, OCTOBER 14, 2013
Check Your Facts Before the Viewers Do It ISCOOP | MONDAY, OCTOBER 14, 2013
Marketing and Social Media Tips from Best-Selling Author, Mark Schaefer MARKETRI | MONDAY, OCTOBER 14, 2013
What Every Marketer Needs to Know: Semantic Search Isn’t Smart. VOLACCI | MONDAY, OCTOBER 14, 2013
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