Best of B2B Marketing Zone
February 18, 2014
BIZNOLOGY | TUESDAY, FEBRUARY 18, 2014
All Online Digital Roads Lead to Google Plus
'Google can’t get any of us to use Google Plus, but they’re still trying. And they’re pushing hard. One of the reasons I love blogging is, for good or evil, I don’t need any evidence for anything I say. square meters around you). Rejoice! Rejoice! What does it mean? remember having been there years ago while in Atlanta. MORE >>
160 Tweets
MODERN B2B MARKETING | TUESDAY, FEBRUARY 18, 2014
[Infographic] Leveraging Snapchat for Brands
'Author: Dayna Rothman Snapchat, a popular application used to send instant, temporary photos amongst friends, is now being leveraged by brands looking to target a younger audience. But is Snapchat an application that brands can use successfully to reach their target audiences? View the infographic here. Social Media MORE >>
97 Tweets
HUBSPOT | TUESDAY, FEBRUARY 18, 2014
How to Make Your Blog Posts SEO-Friendly [Checklist]
'Search engine optimization is so important for marketers, but it can be a pretty tricky tactic to master with Google''s copious algorithm updates. What matters, and what doesn''t? What''s best practice, and what''s old-school? How can I remember it all, anyway? We understand this is a common issue facing inbound marketers -- and we want to help. MORE >>
581 Tweets
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, FEBRUARY 18, 2014
To be a great blogger, put on your b h mittens
'You want authenticity? Here it is: I have been ill for more than two months — a cold turned to pneumonia and I am still wheezing and hacking. have a toothache, an ear ache and a pinched nerve in my neck all at the same time. The unrelenting cold and snow this winter have worn me down. In short, at this moment, I’m a bona fide man-b h. MORE >>
174 Tweets
CRIMSON MARKETING | TUESDAY, FEBRUARY 18, 2014
How To Make Content Contagious: 6 Insider Secrets [Infographic]
'Text from Infographic: It’s no secret that relevant and valuable content can help raise brand awareness and exposure. With today’s buyer facing information overload everywhere they turn, far too much. The post How To Make Content Contagious: 6 Insider Secrets [Infographic] appeared first on. Corporate Marketing Infographics MORE >>
8 Tweets
HUBSPOT | TUESDAY, FEBRUARY 18, 2014
Why Writing for a Company Publication Is So Damn Hard
'Last week during the HubSpot content team''s monthly meeting, we got into an interesting discussion about passion in writing. My colleague Dan Lyons, who comes from the media world, made a fairly obvious, but entirely accurate observation: "The best stories come when the writer is passionate about them.". Hard to argue with that, right? Not at all. MORE >>
248 Tweets
ANNUITAS GROUP | TUESDAY, FEBRUARY 18, 2014
Why Process Transformation Fails
'Recently I was presenting a Demand Generation Strategy that our team had developed for one of our B2B clients. As we walked through the Demand Process approach we needed to take, one attendee from our client made mention of past attempts to “do things differently” and the resulting failure. Why was change was actually occurring. MORE >>
11 Tweets
SALES PROSPECTING PERSPECTIVES | TUESDAY, FEBRUARY 18, 2014
Are You Wasting Your Time on These Buyers in Your Sales Pipeline?
'Understand the Difference: As sales professionals we come across these types of people all the time. But knowing how to tell the difference between a so-called “Tire Kicker” and a “Window Shopper” is critical and will better help you to eliminate wasted effort. Interest is the counterfeit of need.” Wasting Time or Keeping Your Pipeline Warm? MORE >>
9 Tweets
THE POINT | TUESDAY, FEBRUARY 18, 2014
How the Answer to One Question Can Tell You How to Market Your Technology
'One of the first questions I ask any prospective technology client is the following: “Imagine your product on a spectrum. At one end of that spectrum are commodity products – CRM, for example – people know these products exist, they understand the problem that the products solve, and they recognize when they have that problem. MORE >>
11 Tweets
HUBSPOT | TUESDAY, FEBRUARY 18, 2014
Unicorn DNA: What All the Best AdWords Advertisers Have in Common
'Do you believe in unicorns? As an AdWords advertiser, you might be surprised to learn that unicorns walk among us, stealing away impressions and outpacing our performance by two, three, or even six times! AdWords unicorns are fantastical, magical creatures, accounting for the top 1% of all ad clicks in the auction. How do the unicorns do it? MORE >>
460 Tweets
True Story: Without a marketing plan, he planned to fail! VIEWPOINT | TUESDAY, FEBRUARY 18, 2014
How to Use "Pay With a Tweet" to Generate Leads HUBSPOT | TUESDAY, FEBRUARY 18, 2014
Efficiency vs. Effectiveness Metrics VISIONEDGE | TUESDAY, FEBRUARY 18, 2014
Your Prospect’s Preference: Concrete or Fluff? THE ROI GUY | TUESDAY, FEBRUARY 18, 2014
The Use of Third Party Content: Who’s Down With OPC (Other People’s Content)? IT'S ALL ABOUT REVENUE | TUESDAY, FEBRUARY 18, 2014
Want Better Results? Conduct These 4 Email Tests VERTICAL RESPONSE | TUESDAY, FEBRUARY 18, 2014
Two Ideas for Breaking Through Sales Barriers JILL KONRATH'S SELLING TO BIG COMPANIES | TUESDAY, FEBRUARY 18, 2014
What’s Your Favorite Interview Question? SALES CHALLENGER | TUESDAY, FEBRUARY 18, 2014
Auto posting Your Way to Fame, Fortune, Health and Weight Loss WINDMILL NETWORKING | TUESDAY, FEBRUARY 18, 2014
Don’t Make These 5 Business Blunders SAZBEAN | TUESDAY, FEBRUARY 18, 2014
Is Content Missing Context? The Real-Time Marketing Complex. SYNECORE | TUESDAY, FEBRUARY 18, 2014
5 Helpful Tips for Sales and Marketing Cooperation MARKETING ACTION | TUESDAY, FEBRUARY 18, 2014
How Much Should You Be Spending On B2B Marketing? THE FORWARD OBSERVER | TUESDAY, FEBRUARY 18, 2014
Manufacturers: Why Are You Using Content Marketing? TRADESMEN INSIGHTS | TUESDAY, FEBRUARY 18, 2014
How to Find New Customers – the Definitive Guide to B2B Demand Generation FEARLESS COMPETITOR | TUESDAY, FEBRUARY 18, 2014
The Curse of the Grandfathers and Other Revenue Mishaps B2B MARKETING UNPLUGGED | TUESDAY, FEBRUARY 18, 2014
Hot Topics for February 18, 2014
Lock-In (2)
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Tactics (7)
Differences (14)
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Benchmark (3)
CMO (3)
A/B (2)
Insert (2)
Lead Gen (2)
Intent (3)
Help (18)
Barriers (2)
Forecast (2)
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