Best of B2B Marketing Zone
November 5, 2014
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, NOVEMBER 5, 2014
How to Apply The Art of Selling Without Selling & Marketing Without Marketing
'Sales Prospecting Perspectives is pleased to bring you a guest blog post from Andrew Moravick, Content Marketing Manager at Aberdeen. As marketing or sales professionals, we’re often very deliberate in what we do. Many sellers I’ve encountered also feel the very literal pressure to always be closing. MORE >>
17 Tweets
CRIMSON MARKETING | WEDNESDAY, NOVEMBER 5, 2014
Elissa Fink, CMO of Tableau Software: Don’t Be Afraid of Data Marketing: How to Use Marketing Analytics to Measure Progress [Podcast]
' “Marketing is about recognizing where you are and knowing where you want to be. It’s all about measuring progress. It’s not just about how high up the ladder your brand can get…the important thing is helping your brand climb as many rungs of the ladder as possible.” Elissa believes that the important thing is to simply begin somewhere. MORE >>
10 Tweets
IT'S ALL ABOUT REVENUE | WEDNESDAY, NOVEMBER 5, 2014
Matching Webinar Content to the Buying Cycle: Evaluation and Purchase Stages
'Editor's Note: Today's post comes courtesy of Tom Masotto, VP Product Marketing & Business Development at ON24 , a cloud-based webinar platform. This post is Part 2 of a 2-part series. You can read part 1 here. An overwhelming majority (82%) of senior executives said that content was a significant driver of their buying decisions. MORE >>
57 Tweets
EMAGAZINE B2B BLOG | WEDNESDAY, NOVEMBER 5, 2014
YouTube Analytics Decoded
'As SEOs, we know our way around Google Analytics, Google Webmaster Tools , and a slew of other sites that help us analyze website performance. What many don’t know, or haven’t explored yet, is the robust analytics tool that YouTube offers within its very own interface. Monitor. Beware of the Following. ROI from YouTube is most often indirect. MORE >>
6 Tweets
BIZNOLOGY | WEDNESDAY, NOVEMBER 5, 2014
Why inbound marketing messages should be sent on a regular schedule
'When it comes to inbound marketing, it is essential that you send messages on a consistent basis to your customer lists. If you don’t, then your lists will decay even faster than they already are. Given that email lists tend to decay at a rate of about 2% a month (that’s 25-30% over the course of a year!), Do this right away. Like this post? MORE >>
11 Tweets
EXPERIENCE MARKETING INSIGHTS | WEDNESDAY, NOVEMBER 5, 2014
We Voted: Top Technology Trends for Events
'Insights from EventTech and Beyond MORE >>
4 Tweets
HUBSPOT | WEDNESDAY, NOVEMBER 5, 2014
How to Develop a Strong Visual Brand on Social Media
'The new world of marketing is increasingly visual. It''s no coincidence that the newest and fastest-growing social networks on the web -- like Pinterest, Instagram, and Snapchat -- are focused primarily on visual content. So, how can marketers adapt to and leverage an increasingly visual social atmosphere? The 4 Ingredients of Social Media Success. MORE >>
549 Tweets
ENGAGE | WEDNESDAY, NOVEMBER 5, 2014
A Marketer without Data is Like a Cab Driver without GPS
'You’ve probably had this conversation with a cabbie: “Where ya headed?”. You give a destination address. Any preferred route?”. Years ago, unless you were a local or a control freak, you’d usually just let the cab driver choose the route that would avoid traffic and get you there fastest. But technology has changed all of that. Conventional wisdom. MORE >>
31 Tweets
HUBSPOT | WEDNESDAY, NOVEMBER 5, 2014
New Data: Why Your Fans Aren't Following You on Social Media
'When it comes to social media, many of us take an “if you build it, they will come” approach. Popular advice tells us that consumers want to be able to connect and engage with brands on just about every platform imaginable, so your brand should hop on any new platform immediately. What’s your Ello strategy, by the way?). different social platforms. MORE >>
466 Tweets
MODERN B2B MARKETING | WEDNESDAY, NOVEMBER 5, 2014
[Quiz] Who’s Your Content Marketing Crush?
'Author: Lizzy Funk Whether you like to write a blog post here and there, or you get paid to write ebooks all day, every day, we all have a little love for content marketing in our blood. Like most other types of marketing, each person has a different approach that works best for them. Inquisitive – You’re still a marketer under all of that content. MORE >>
80 Tweets
4 Strategies To Make Nonprofit Social Media Worthwhile WINDMILL NETWORKING | WEDNESDAY, NOVEMBER 5, 2014
Jeff Ogden of Find New Customers is proud to be a nominee for SLMA Marketing Award FEARLESS COMPETITOR | WEDNESDAY, NOVEMBER 5, 2014
The Secrets to Building a High-Growth Marketing Team HUBSPOT | WEDNESDAY, NOVEMBER 5, 2014
The Biggest Mistake Business Bloggers Make (and how to avoid it!) WRITING ON THE WEB | WEDNESDAY, NOVEMBER 5, 2014
3 PR Hooks for the Holidays – How to Garner More Buzz VERTICAL RESPONSE | WEDNESDAY, NOVEMBER 5, 2014
How Twitter for Business Will Become a Serious Advantage CMO ESSENTIALS | WEDNESDAY, NOVEMBER 5, 2014
The Critical Importance of Marketing Specialization FEARLESS COMPETITOR | WEDNESDAY, NOVEMBER 5, 2014
Google Inbox – Deliverability or Visibility? MARKETING ACTION | WEDNESDAY, NOVEMBER 5, 2014
Knobile App Gets New Look, New Features SALES INTELLIGENCE VIEW | WEDNESDAY, NOVEMBER 5, 2014
Consumer Brand Manufacturer Spotlight: Newell Rubbermaid FATHOM | WEDNESDAY, NOVEMBER 5, 2014
C&IT: In the Spotlight - FreemanXP EXPERIENCE MARKETING INSIGHTS | WEDNESDAY, NOVEMBER 5, 2014
Manufacturers: How’s your 2014 shaping up? TRADESMEN INSIGHTS | WEDNESDAY, NOVEMBER 5, 2014
Gamergate and the great Twitter Debate GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, NOVEMBER 5, 2014
Today Begins the JotForm Web Form Design Awards 2014 – Guest Post FEARLESS COMPETITOR | WEDNESDAY, NOVEMBER 5, 2014
How to build a Sales Lead Funnel DIRECT RESPONSE COACH | WEDNESDAY, NOVEMBER 5, 2014