Best of B2B Marketing Zone

September 13, 2013

DIGITAL VOICES | FRIDAY, SEPTEMBER 13, 2013



This Week in Digital Strategy 9.13.12
'Happy Friday, everyone! This week provided another of informative look into the world of digital strategy. Insights are given into ethical ways to increasing search traffic; using humor in your social media campaign can increase user engagement, and new mobile KPIs. Get the full scoop in our TGIF roundup. SEO is king in organic search traffic. MORE >>

 

5 Tweets

HUBSPOT | FRIDAY, SEPTEMBER 13, 2013



Can You Ever Really Scale Social Media Marketing?
'Alisa Meredith is the co-owner and inbound marketing strategist at Scalable Social Media , an inbound marketing agency in Wilmington, North Carolina. I (Corey Eridon, the editor of this here blog) hopped onto Facebook Chat with her for a conversation about whether it''s really possible to ever scale social media marketing. Me: Hi Alisa! Those help. MORE >>

 

421 Tweets

CRIMSON MARKETING | FRIDAY, SEPTEMBER 13, 2013



#BADMarketing presented by Crimson Marketing
'Abercrombie & Fitch (A&F) is known for their racy advertising and generally humorous, witty slogan designs for their T-shirts. But there’s more than a fine line between racy and racist:  . A&F’s target market may be collegiates, but this didn’t sit well with Asian Americans across all generations. MORE >>

 

7 Tweets

SALES PROSPECTING PERSPECTIVES | FRIDAY, SEPTEMBER 13, 2013

Sales Prospecting Perspectives Weekly Recap - Week of September 13, 2013
'Happy Friday, Sales Prospecting Perspectives readers! We’ve decided to do something different with the recap this week by providing even more articles for you to read. We’ll include 5 articles from other blogs and the keep the usual recap for Sales Prospecting Perspectives. Learn to be a great business writer and love the language. Enjoy! MORE >>

 

8 Tweets

HUBSPOT | FRIDAY, SEPTEMBER 13, 2013

14 Essential Elements of a Flawless Product Launch
'Getting ready to launch a new product? No matter how great it is, in today''s cluttered marketplace, it probably won''t speak for itself. So here are 14 lessons I’ve learned over the years launching products at HubSpot and speaking with product marketers at companies I admire like Apple, Google, and Salesforce. session. Who’s the buyer persona? MORE >>

 

361 Tweets

BIZNOLOGY | FRIDAY, SEPTEMBER 13, 2013

Dearest Null: Why Don’t You Like Us?
'How do you encourage someone to open your email newsletter and then click through to your website? You need to be smart about engaging your audience and understanding what makes them click. Here are 10 email marketing tips from one who receives your newsletter. Every Monday morning, I’m Null. At least, that’s what one email marketer calls me. MORE >>

 

10 Tweets

MODERN B2B MARKETING | FRIDAY, SEPTEMBER 13, 2013

Stop Selling, Start Helping: 5 Tips for Creating Magnetic Content
'Author: Jeff Ogden On Marketing Made Simple TV, Jay Baer of Convince and Convert (the top rated content marketing blog) leaned in to the camera, and said earnestly “If only you create really awesome content , buyers will flock to you.”. Buyers have certainly flocked to this video – it been viewed just under 11 million times. People change. MORE >>

 

103 Tweets

THE ROI GUY | FRIDAY, SEPTEMBER 13, 2013

Interview Abstract: Why Selling with Value Requires Modern Tools + Modern Training
'I recently had the opportunity to interview Dario Prolio from leading sales training and performance management firm Richardson. Here is an abstract from that webcast interview session ( click here to access the recording ): #1 Issue – Inability for Sales to communicate value messaging? Do you believe that this Value Deficit is the top issue? MORE >>

 

6 Tweets

SAZBEAN | FRIDAY, SEPTEMBER 13, 2013

Worst Marketing Mistake: Features Instead of Benefits
'English: One of the pavilions of the fruits and vegetables sector in the Rungis International Market, France. Français : Un des pavillons du secteur des fruits et légumes du marché international de Rungis, en France. Photo credit: Wikipedia) We’ve all seen the product page with a bullet list of features that scrolls and scrolls. Marketing MORE >>

 

4 Tweets

INBOUND MARKETING AUTOMATION BLOG | FRIDAY, SEPTEMBER 13, 2013

Twitter Posts
'This page lists a few of our more popular Twitter Posts from our blog. We hope you enjoy! Blog Posts Resources Social Media MORE >>

 

2 Tweets

The Unspoken Rules of the Internet HUBSPOT | FRIDAY, SEPTEMBER 13, 2013

Learn How to Optimize Local Search: Webinar MARKETING ACTION | FRIDAY, SEPTEMBER 13, 2013

Now THAT'S How You Do Advertising: Nivea Reinvents the Print Ad HUBSPOT | FRIDAY, SEPTEMBER 13, 2013

La Sandra Brill: Cisco’s Social Guru INBOUND MARKETING AUTOMATION BLOG | FRIDAY, SEPTEMBER 13, 2013

What Nonprofits Need to Know About Charity Navigator 3.0's New Rating System HUBSPOT | FRIDAY, SEPTEMBER 13, 2013

3 Non-Email Ways to Nurture a Lead BLOG MY CALLS | FRIDAY, SEPTEMBER 13, 2013

VR Email Tests That Could Boost Your Results, Too VERTICAL RESPONSE | FRIDAY, SEPTEMBER 13, 2013

The role of online forms and consistency in conversion CONTENT MARKETING EXPERIENCE | FRIDAY, SEPTEMBER 13, 2013

That Peaky Blinders Moment In Business BUSINESS GROWTH DEVELOPMENT | FRIDAY, SEPTEMBER 13, 2013

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