Best of B2B Marketing Zone
January 20, 2017
WEBBIQUITY | FRIDAY, JANUARY 20, 2017
Who Had the Greatest Professional Impact on Me in 2016? Shelly Kramer!
Sales consultant and recruiter Jim Keenan wrote a blog post a few weeks ago about the individual who influenced him the most in 2016. Beyond that, he challenged his readers to write about “the person (who) had the greatest effect on your personal or professional life in 2016 and thank them publicly.” need to pay it forward. MORE >>
LEANDATA | FRIDAY, JANUARY 20, 2017
What Sales Ops Needs in a Technology Stack
There’s one thing that you’ll never hear a Sales Operations expert say: You know, there just aren’t enough technology solutions in the market these days. wish there were more. Instead, Sales Ops professionals are drowning in tech tools. There are countless, cool-sounding gadgets that promise the world. and fabulous ROI. Toys often break. MORE >>
HUBSPOT | FRIDAY, JANUARY 20, 2017
6 Reasons Why Your Bedtime Routine Is Wrecking Your Work
Last night, I began to read an excellent novel right before I went to bed. The plot twists! The engaging dialogue! The cliffhangers! It was a great read. But there was a problem. When I finally went to put the book down two hours later, I was completely wired, and nowhere near sleep. Needless to say, I wasn’t too productive the next day. In the U.S., MORE >>
MODERN B2B MARKETING | FRIDAY, JANUARY 20, 2017
5 Steps to Kickstart Your Account-Based Marketing Program
Author: Hila Nir The value of account-based marketing (ABM) is undeniable. While ABM may not be new, the path to its implementation and execution certainly is. The scope of technologies that support ABM is growing, enabling organizations to scale their ABM strategy like never before. But how do you get your foot in the door? MORE >>
BIZNOLOGY | FRIDAY, JANUARY 20, 2017
Is your marketing focus internal or external?
If your marketing focus is on your products, your sales prices, your funnel, and your outcomes, you’ve got a problem. All the “yours” in that last sentence should be a pretty obvious clue. Your (ahem) primary focus as a marketer has to be on the needs and attitudes of your target market. But first, it has focus on clients and prospective clients. MORE >>
B2B MARKETING INSIDER | FRIDAY, JANUARY 20, 2017
Weekend Reading: “They Ask You Answer” by Marcus Sheridan
For the 106th episode of The Marketing Book Podcast, I interviewed Marcus Sheridan author of “They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer.” How did […]. Content MarketingMORE >>
HUBSPOT | FRIDAY, JANUARY 20, 2017
The Year of Customer Experience: How Ecommerce Brands Can Prepare
This year will be an important one for ecommerce brands, hinging largely on one specific element -- customer experience (CX). According to Gartner data, 42% of CEOs say that better CX was “ the key change that has driven more wins.” Furthermore, for 80% of B2B customers, CX is the biggest influencer in the decision to work with a certain vendor. MORE >>
ETRIGUE | FRIDAY, JANUARY 20, 2017
The value in anonymous visitor tracking. Part two
Tracking anonymous web visitors using marketing automation is very important to any organization that relies on the web as a means to provide information to prospects. wrote a short piece last month about the value of anonymous visitor tracking. Tracking down anonymous visitors isn’t difficult. Account-based marketing. How does it work? MORE >>
CHIEFMARTECH | FRIDAY, JANUARY 20, 2017
Announcing The Stackies & Hackies Awards for MarTech San Francisco 2017
I’m excited to kick off the third year of The Stackies , which will culiminate in an opening awards ceremony at the MarTech conference in San Francisco, May 9-11, 2017. Of course, like all good agile marketers, we believe in improving with each iteration. So we’ve tweaked and expanded the competition this year. Marketing ManagementMORE >>
HUBSPOT | FRIDAY, JANUARY 20, 2017
4 Data-Driven Ways to Create More Targeted Ad Campaigns
Digital marketing is undergoing a revolution. Agencies have more granular insight than ever before into how their campaigns are performing. The days of selecting media channels based on broad demographic data and relying on generalized ad impression numbers are over. But how should agencies approach this new flux of data? Marketing Agency DailyMORE >>
Behold the Ongoing B2B Mobile Marketing Disconnect IT'S ALL ABOUT REVENUE | FRIDAY, JANUARY 20, 2017
Rethinking the Role of Marketing in B2B Customer Engagement ACT-ON | FRIDAY, JANUARY 20, 2017
Zuckerberg’s Facebook Page, and 3 Other Stories You Should Read CONTENTLY | FRIDAY, JANUARY 20, 2017
For Email Marketing That Sticks, Story Matters CONTENT STANDARD | FRIDAY, JANUARY 20, 2017
Developing the Sales Reps of the Future [Podcast] BRAINSHARK | FRIDAY, JANUARY 20, 2017
A New Product for the New Year AKOONU | FRIDAY, JANUARY 20, 2017
The Continuous Feedback Loop of Digital Advertising & Your Lead Generation System B2B LEAD BLOG | FRIDAY, JANUARY 20, 2017
Your Marketing Content: Is it Fake News? MARKETING CRAFTMANSHIP | FRIDAY, JANUARY 20, 2017
Three Words that Will Fuel Growth for Your Company and Your People: Do Hard Things DISCOVERORG | FRIDAY, JANUARY 20, 2017
The Importance of Influencer Marketing LEADERSHIP | FRIDAY, JANUARY 20, 2017
What’s the Future of Content Marketing and Paid Advertising KAPOST | FRIDAY, JANUARY 20, 2017
Let’s Celebrate: How Live Events Bring Burns Night to Life EXPERIENCE MARKETING INSIGHTS | FRIDAY, JANUARY 20, 2017
Is Optimism Bias Blinding Your Marketing Strategy? CONTENT STANDARD | FRIDAY, JANUARY 20, 2017
Hot Topics for January 20, 2017
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