Best of B2B Marketing Zone
July 31, 2014
KOMARKETING ASSOCIATES | THURSDAY, JULY 31, 2014
5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles
'While competitors may seem intimidating, marketers fail to realize there are opportunities lying discretely in their online footprint. One such location is in your competitors’ Twitter profiles. By analyzing both their successes and failures in the area, your company may be able to gain a significant competitive advantage. Suggested Tools. MORE >>
40 Tweets
ANNUITAS | THURSDAY, JULY 31, 2014
Do Marketers Understand The Word Strategy?
'ANNUITAS recently launched a survey that focused on the Demand Generation function within large B2B enterprise organizations. While the research is still ongoing there have been some key findings in the area of content marketing that are quite revealing. When respondents were asked, “Do you have a content strategy?” responded with yes. MORE >>
25 Tweets
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, JULY 31, 2014
Three foundations of social selling (free eBook)
'I’ve developed a brief eBook for you on three important aspects of social selling. “What’s that?” ” you might ask … “Selling on the social web? thought we weren’t supposed to do that?” ” Well, aren’t we all selling something in a way? Hope you enjoy it! by Mark W. What''s that?” MORE >>
217 Tweets
SALES PROSPECTING PERSPECTIVES | THURSDAY, JULY 31, 2014
#ProspectingChat: Experiences Outsourcing Inside Sales Functions
'It''s time for another #ProspectingChat over at AG Saleswork''s Twitter account. As well as sharing many insights from sales and marketing thought leaders throughout the day, we will also be hosting a Twitter chat at 1:30 PM EST / 10:30 AM PST. Date: Thursday, July 31, 2014 Time: 1:30 PM EST / 10:30 PM PST Hashtag: #ProspectingChat. MORE >>
11 Tweets
FEARLESS COMPETITOR | THURSDAY, JULY 31, 2014
My review of the book Profit Heroes
'Before I had my major accident, I received the book, Profit Heroes: Breakthrough Strategies for Winning Customers and Building Profits by Bob Rickert. That’s why my review is posting on the last day of July and not in April. I took a major fall and almost died.). was a bit skeptical, I admit. Bob’s book has a simple message indeed. MORE >>
7 Tweets
BIZNOLOGY | THURSDAY, JULY 31, 2014
5 Reasons why non-profits reject social business
'Having spent most of my career in the enterprise space, I am enjoying the diversity of consulting with both for-profit and non-profit organizations. I also volunteer my time and serve as the co-chair of a community based non-profit group. After all, many non-profits are struggling for funds while trying to meet the growing needs of their clients. MORE >>
18 Tweets
MODERN B2B MARKETING | THURSDAY, JULY 31, 2014
How App Companies Can Increase Retention, Engagement and Customer Lifetime Value
'Author: Mike Stocker Let’s face it: apps are a major new component of our digital lives. In an April 2014 study, Flurry found that the average American spends 162 minutes on their mobile device daily, 86% of which is spent in apps. Personally, I have at least 100 apps (five full screens) on my iPhone. The rising mobile app space is a prime example. MORE >>
433 Tweets
VIDYARD | THURSDAY, JULY 31, 2014
Filmmaking Tips to Take Your Brand Video From Zero to Hero
'These days, the to-do list for a content marketer over at General Electric probably looks suspiciously like that of a producer over at Funny or Die, Buzzfeed, The Huffington Post, or another high-volume media company – and, let’s face it, this isn’t altogether surprising. Here are a few unique tips you can implement today. MORE >>
35 Tweets
B2B MARKETING TRACTION | THURSDAY, JULY 31, 2014
Why Lack of Strategy Will Kill Your B2B Blog
'Blogging drives traffic to websites and generates leads. So, hey, let’s jump in and do this. Right? Wrong. To succeed in blogging (and in the bigger universe of content marketing), you need a strategy. If You Have Multiple Bloggers. Strategy is even more important when you have multiple people blogging. Implement Your Blog Strategy. MORE >>
3 Tweets
HUBSPOT | THURSDAY, JULY 31, 2014
7 Myths You Shouldn't Believe About Email Marketing [Infographic]
'Email is one of the oldest online tools that most marketers still rely on today. Since marketers have been using email for so long, there is a ton of information out there that suggests the best and worst ways to optimize your email marketing -- but not all of the advice is true. What other email marketing myths have you heard? email marketing MORE >>
709 Tweets
Sales & Marketing Alignment: A Pragmatist’s View MARKETING ACTION | THURSDAY, JULY 31, 2014
How to Consistently Keep Up With the Latest Social Media Trends HUBSPOT | THURSDAY, JULY 31, 2014
Attract the New Millennial Workforce: Make Manufacturing Sexy DIANNA HUFF - B2B MARCOM | THURSDAY, JULY 31, 2014
The Definitive Guide to Awkward LinkedIn Networking HUBSPOT | THURSDAY, JULY 31, 2014
The Buyer’s Journey Is Going Digital CRIMSON MARKETING | THURSDAY, JULY 31, 2014
Guest Blogging is (Really) Dead! 4 Things to Do Instead VERTICAL RESPONSE | THURSDAY, JULY 31, 2014
How Much Is Your Personal Information Worth? An Inside Look at the Data Broker Industry [Infographic] HUBSPOT | THURSDAY, JULY 31, 2014
We’re Doing it LIVE! reddit LIVE! WINDMILL NETWORKING | THURSDAY, JULY 31, 2014
We are young; what the Class of 2014 can teach us about Instagram SYNECORE | THURSDAY, JULY 31, 2014
Does Social Media Help You Meet Your Bottom Line? HINGE MARKETING | THURSDAY, JULY 31, 2014
PPC for Higher Ed on a Budget: FATHOM | THURSDAY, JULY 31, 2014
The Importance of Launching a New Website Correctly to Preserve Search Rankings ENGAGE | THURSDAY, JULY 31, 2014
Why good content is not enough VIRALLY BLOG | THURSDAY, JULY 31, 2014
5th Annual Sonnhalter Tool Drive to Benefit Habitat for Humanity TRADESMEN INSIGHTS | THURSDAY, JULY 31, 2014
Internet Trolls PWB MARKETING BLOG | THURSDAY, JULY 31, 2014
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