Best of B2B Marketing Zone
February 20, 2017
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, FEBRUARY 20, 2017
10 Epic Shifts that are Re-Writing the Rules of Marketing
By Mark Schaefer. I’m often asked: “What is the next big thing in marketing?” ” This seems like a simple question, but I’m not sure I know any more. started thinking about this and came up with at least 10 “big things” that will profoundly impact my career, and yours. ” Ha! 3) Wearable tech. MORE >>
IT'S ALL ABOUT REVENUE | MONDAY, FEBRUARY 20, 2017
To Successfully Personalize Marketing Communications Across Mobile Devices, Brands Need To Do This
Today, more than 2 billion smartphones are in use globally and continue to become an integral part of people’s daily life. The proliferation of mobile devices that consumers use on a daily basis creates an enormous challenge for marketers trying to orchestrate a seamless cross-channel customer experience. Testing, 1, 2. Mobile MarketingMORE >>
B2B MARKETING INSIDER | MONDAY, FEBRUARY 20, 2017
Think You’re Not Good at Content Marketing? Try Simplifying Your Strategy
The masters of content marketing have become the masters of the digital universe. Those who excel at this craft enjoy as much as 7.9 times more site traffic than those who fall flat. They experience higher engagement levels, generate leads at a fraction of the cost of outbound marketing, and see conversion rates that are […]. MORE >>
BIZIBLE | MONDAY, FEBRUARY 20, 2017
82% of CMOs Have Goals that Align with Revenue Targets — A Discussion on Marketing Performance Management with a Forrester Analyst [Video]
What does the marketing performance management space look like in 2017? Where does multi-touch marketing measurement fit and what are the benefits? Allison Snow is a Senior Analyst on Forrester’s B2B marketing team with a focus on marketing performance management. 82% of CMOs have goals that align with revenue targets. Marketers can’t see anything. MORE >>
B2B MARKETING INSIDER | MONDAY, FEBRUARY 20, 2017
B2B Marketers: Wrong Way To Make The Right Impression On Your Prospects
Your Marketing team has worked tirelessly over the past quarter constructing what they believe to be a pivotal and influential report. This report will be the foundation for the coming quarter’s Content Marketing strategy and more importantly demonstrate Marketing’s commitment to the Sales organization to drive net-new leads via thought leadership. MORE >>
HUBSPOT | MONDAY, FEBRUARY 20, 2017
15 Inspiring Examples of Small Business Branding
Taking on a branding project for a small business can be a valuable opportunity for agencies and freelancers to develop experimental creative work without the intense pressures and restrictions associated with larger accounts. 15 Examples of Small Business Branding. 1) Elo Soap. Images via Mike Karolos on Behance. 2) AND UNION. EAT MY SHORTS! MORE >>
KOMARKETING ASSOCIATES | MONDAY, FEBRUARY 20, 2017
Delivering Quality Leads Is Top Priority for Half of B2B Marketers
Delivering quality leads is far and away the number one priority for B2B marketers in 2017, according to a new study , “The 2017 State of B2B Digital Marketing,” by DemandWave. However, delivering quality leads is also today’s biggest digital marketing challenge for 32 percent of the survey’s respondents. B2B Marketing News Industry NewsMORE >>
HUBSPOT | MONDAY, FEBRUARY 20, 2017
How to Become a Household Name
“Google it.” “Can you pass me some Kleenex?” “Let’s take the Jet Ski out.”. These are just a few examples of how brand names have been worked into our common vocabularies. It’s every brand marketer’s dream for their product, service, or website to become so ubiquitous it replaces the name of the original concept. What Is Verbification? MORE >>
B2B MARKETING INSIDER | MONDAY, FEBRUARY 20, 2017
You Need to Define an Effective Criteria for Lead Scoring
Knowing which of your sales leads have the highest potential to buy is key to effectively allocating your resources and optimizing your sales & marketing spend. We’ve touched on the idea of how to approach lead scoring, but this post will elaborate on defining a lead scoring criteria that fits your business’ needs, and more. MORE >>
HUBSPOT | MONDAY, FEBRUARY 20, 2017
The Bird's Eye View of Video: New Stats from Twitter [Infographic]
Video is crushing it on social media. Videos on Facebook are shared 7X more frequently than links, Snapchat users watch 10 billion videos each day, and video ads on Twitter are twice as memorable as other ads on the platform. So, how can brands take advantage of high levels of video engagement on Twitter? Social Media Video IGSSMORE >>
Why Salespeople Can’t Sell Beyond Their Training [Insights from Sales Expert David Hoffeld] BRAINSHARK | MONDAY, FEBRUARY 20, 2017
Knowledge management in the age of social media BIZNOLOGY | MONDAY, FEBRUARY 20, 2017
5 Marketing Challenges from Top B2B Marketing Leaders [Infographic] KAPOST | MONDAY, FEBRUARY 20, 2017
Competitors want you out, influencers want you in ONALYTICA B2B | MONDAY, FEBRUARY 20, 2017
Big Data Marketing: Who Owns Your Website? B2B LEAD BLOG | MONDAY, FEBRUARY 20, 2017
Today, I let Wonder Win CONNECT THE DOCS | MONDAY, FEBRUARY 20, 2017
Six Ways Marketing Can Shrink the Sales Cycle GREAT B2B MARKETING | MONDAY, FEBRUARY 20, 2017
Virtual Reality’s Real Operational Opportunity EXPERIENCE MARKETING INSIGHTS | MONDAY, FEBRUARY 20, 2017
What Makes Act-On Different? ACT-ON | MONDAY, FEBRUARY 20, 2017
Event Wrap-Up: Talking Experience Design with Peter McGrath EXPERIENCE MARKETING INSIGHTS | MONDAY, FEBRUARY 20, 2017
15 Creative Lead Generation Ideas to Try OPENTOPIC | MONDAY, FEBRUARY 20, 2017
MPI: MACE 2017 EXPERIENCE MARKETING INSIGHTS | MONDAY, FEBRUARY 20, 2017
Microsoft and partners combine the cloud, AI, research and industry expertise to focus on transforming health care – The Official Microsoft Blog OPENTOPIC | MONDAY, FEBRUARY 20, 2017
IBM Connect 2017 OPENTOPIC | MONDAY, FEBRUARY 20, 2017
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