Best of B2B Marketing Zone
January 20, 2014
B2B LEAD GENERATION BLOG | MONDAY, JANUARY 20, 2014
Email Marketing: Writing powerful email copy boosts CTR 400%
'Tweet According to the MarketingSherpa 2013 Email Marketing Benchmark Report (free excerpt at that link), nearly one out of three (32%) respondents perceive that email marketing will yield ROI “eventually,” while 60% reported email is producing ROI. Finally, they wrapped up with your call-to-action. Wrap up what they want the recipient to do. MORE >>
43 Tweets
MARKETING INTERACTIONS | MONDAY, JANUARY 20, 2014
Is Your B2B Content Stuck in Purgatory?
'One of the challenges I've had a number of conversations about recently has been the ability of B2B content to attract the right audience. Much of the content created by B2B companies gets a limited amount of pageviews, social shares or direct passalong. " We're going to talk about distribution. And that's a shame. Not likely. MORE >>
41 Tweets
BLOG MY CALLS | MONDAY, JANUARY 20, 2014
SEMrush Guest Post: 5 Quick Tips for Email Marketing
'This is a guest post from Kathleen Garvin. She works in content development and PR at SEMrush. She previously spent three years in healthcare communications and has written for the Huffington Post and the Philadelphia Dailiy News. You can connect with her on Twitter and on Google+. It’s also way more profitable than I had imagined. Timing matters. MORE >>
28 Tweets
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JANUARY 20, 2014
Case study: Creating social media benefits in a regulated industry
'It’s been wonderful to observe the growth and progress in social media marketing over the years, but certain fields continue to lag behind. Legal. Financial. Pharmaceutical. “I had a colleague tell me this week that he just discovered LinkedIn,” said a friend who recently joined a wealth management firm. In the beginning. Legal. MORE >>
213 Tweets
HUBSPOT | MONDAY, JANUARY 20, 2014
The Essential Elements of an Excellent Blog Post [INFOGRAPHIC]
'Have you ever tried to make a cake without following a recipe? If you''ve been baking for a while, you''ll probably be fine. If you haven''t. it may be another story. It could turn out like sludge or like a rock. It could be the best thing you''ve ever made or completely inedible. 11 Essential Ingredients Every Blog Post Needs. Blogging MORE >>
466 Tweets
DIGITAL B2B MARKETING | MONDAY, JANUARY 20, 2014
Three Data Opportunities B2B Marketers Are Missing Today
'For all of the discussion of data in marketing, and Big Data in 2014, most B2B marketers are showing they are inept when it comes to actually using data to improve the majority of their marketing. Ads are (occasionally) targeted and relevant to discrete audiences, using retargeting or through data providers like Bizo. Sound ok? Your Turn. MORE >>
76 Tweets
SYNECORE | MONDAY, JANUARY 20, 2014
Free and Paid Ways to Promote Your Blog
'You post an epic blog before you leave the office, and fall asleep that night dreaming of your impending fame. You return to the office the next morning to find your epic blog has but one share on Facebook and two tweets. The Internet is abounding with content. In fact, more than 92,000 pieces of content are posted online everyday. Freebies. MORE >>
13 Tweets
HUBSPOT | MONDAY, JANUARY 20, 2014
Should Your SEO Strategy Include Yahoo and Bing?
'This post originally appeared on Inbound Insiders , a new section of Inbound Hub. To read more content like this, subscribe to the Inbound Insiders section. When you hear the term "search engine," I''ll bet the first company you think of is Google. It makes sense if you do. right? They’re search engines too, aren’t they? Flash Media. MORE >>
443 Tweets
VISIONEDGE | MONDAY, JANUARY 20, 2014
Tales from the Toolbox
'Are you feeling a bit like a kid in a candy store when you consider all of the available marketing technologies? Marketing technology has been evolving at a rapid pace, and with so many choices, it’s easy to be overwhelmed. To automate/streamline, measure, and enhance your capabilities. This brings to mind some sound advice from my father. MORE >>
4 Tweets
BIZNOLOGY | MONDAY, JANUARY 20, 2014
Personal brands for everyone
'(Photo credit: whoaitsaimz). 2014 will be the year of the personal brand. Do I dare make that prediction? Do not confuse this with the “year of the selfie.” That was 2013. Thank you, Oxford Dictionaries.). More than 16 years after Tom Peters penned “ The Brand Called You ” for Fast Company magazine (in print!), My guess? They fear controversy. MORE >>
17 Tweets
How Marketing is Pushing Customer Service Under the Bus B2B MARKETING UNPLUGGED | MONDAY, JANUARY 20, 2014
Marketing Campaigns That Broke the Internet [SlideShare] HUBSPOT | MONDAY, JANUARY 20, 2014
How To Improve Conversion From Suspect To Advocacy: Tips Along The Journey IT'S ALL ABOUT REVENUE | MONDAY, JANUARY 20, 2014
Email Marketing: Do Personalized Subject Lines Actually Work? BLOG MY CALLS | MONDAY, JANUARY 20, 2014
A Scientific Approach to Hitting Your Lead Gen Goals With Content HUBSPOT | MONDAY, JANUARY 20, 2014
Tips for Improving Contact Form Conversion [Infographic] SAZBEAN | MONDAY, JANUARY 20, 2014
30-Day Blog Challenge Tip #19: Break Through Late-Onset Writer's Block HUBSPOT | MONDAY, JANUARY 20, 2014
Why You Should Include Phone Calls in Your Email Performance Metrics MODERN B2B MARKETING | MONDAY, JANUARY 20, 2014
5 Trends That Are Shaping the Future of CPA Marketing HINGE MARKETING | MONDAY, JANUARY 20, 2014
5 New Year’s Marketing Resolutions for Higher Education FATHOM | MONDAY, JANUARY 20, 2014
Global Crooks Need Global Reporters ISCOOP | MONDAY, JANUARY 20, 2014
10 Content Marketing Failures – Do Not Try This at Home WRITTENT | MONDAY, JANUARY 20, 2014
Diversity: A Strategic Business Issue MARKETING ACTION | MONDAY, JANUARY 20, 2014
Is Your A/E/C Firm Merely Surviving? Why Content Marketing Can Make It Thriving. MARKETRI | MONDAY, JANUARY 20, 2014
Free Digital/Content Marketing Training in Kent VIRALLY BLOG | MONDAY, JANUARY 20, 2014
Start-Up Europe: Get out and network – Best events to attend in 2014 NNC SERVICES | MONDAY, JANUARY 20, 2014
Expert Ebook University: Publishing at Sea WRITING ON THE WEB | MONDAY, JANUARY 20, 2014
Three Ways to Uncover Your Company Culture SALES CHALLENGER | MONDAY, JANUARY 20, 2014
Why Virally is great for authors VIRALLY BLOG | MONDAY, JANUARY 20, 2014
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