Best of B2B Marketing Zone
October 3, 2016
BIZIBLE | MONDAY, OCTOBER 3, 2016
What Does Success Look Like On LinkedIn Ads? A Close Look At Our Best And Worst Performing LinkedIn Ads
LinkedIn Ads, while appealing in concept, has a lot of B2B marketers confused. Targeting an audience using professional criteria, such as job title or professional skills, while they are also in the right mindset (no cat videos on LinkedIn! Well, very few…) seems like a surefire bet. And 2) is the content offer being targeted at the right audience? MORE >>
YOUR SALES MANAGEMENT GURU | MONDAY, OCTOBER 3, 2016
3 Secrets to Success from John Wooden
Three Secrets to Success from John Wooden. . Last week I was in Chicago keynoting an international association’s sales conference, in preparation I had been making notes and clipping interesting ideas from a variety of sources, one of them was Success magazine. First: make certain you always have better players than anybody you play. MORE >>
B2B LEAD BLOG | MONDAY, OCTOBER 3, 2016
How Crain Communications Achieved a 460% Increase in Email Click-Throughs
Crain Communications, Inc. is among the largest privately held media businesses on earth. They hold 30 leading brands across the continents of North America, Europe, and Asia. They service hundreds of customer […]. Marketing Automation marketing automationMORE >>
ACT-ON | MONDAY, OCTOBER 3, 2016
What You Get When You Buy Technology
“Nobody ever got fired for buying IBM.”. This phrase is a classic stroke of marketing genius, leveraging anxiety – fear, uncertainty and doubt (FUD) – to create a powerful emotion in the buyer. As Corporate Visions notes , “In the 1980s, if you had to decide what computer hardware to buy for your company, these words rang through your head. It MORE >>
PUZZLE MARKETER | MONDAY, OCTOBER 3, 2016
Marketing Minds: Christine Feeley – CMO @ Amptopia
One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers. This post is part of a blog series called “ Marketing Minds ,” where I solicit thoughts and ideas from cutting-edge marketing leaders and post them on PuzzleMarketer.com. Marketing MindsMORE >>
BIZNOLOGY | MONDAY, OCTOBER 3, 2016
Increasing customer engagement with videos just got easier
Increasing customer engagement with video is not the same as upping the level of charm in the video. It’s getting the customer involved. On the interwebs this generally means clicking something or sharing something. The surrounding context won’t be lost, making for a smoother user experience. Interactive video baby steps: Chapterization. MORE >>
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, OCTOBER 3, 2016
Four marketing mega trends nobody’s talking about
By Mark Schaefer. This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video! More Snapchat! More podcasts! Well, OK. It’s pretty easy to make a prediction based on what’s already happening. Content Marketing Re-constructed. Probably 2018? The Influence Crunch. MORE >>
CONNECT THE DOCS | MONDAY, OCTOBER 3, 2016
On Waiting
In Tamil: paartha idathilellaam-unnai poalavae paavai theriyudhadi (rough English translation) Everywhere I look-your semblance emerges in everything My respect for single parents has been renewed this week. It is 2nd week of back-to-school. Utter craziness. Primarily because Kumar was out of town and I was on lone-warrior duty. I can write more. MORE >>
THE B2B RESEARCH BLOG | MONDAY, OCTOBER 3, 2016
The benefits of a strong brand in B2B markets
Some don’t think that branding matters in B2B markets. They say that B2B decision makers are logical beings immune to any such irrational influences. And anyway, it’s all just fluffy marketing crap and a brand is really just a logo isn’t it? What makes you different from others in your space. You can however choose to manage your brand. MORE >>
IT'S ALL ABOUT REVENUE | MONDAY, OCTOBER 3, 2016
Email Marketing: What’s Really the Issue With Confirmed Opt-In?
It’s been an interesting couple of weeks in the discussion surrounding confirmed opt-in (COI) and the direction that the industry is headed. wrote about the inevitability of confirmed opt-in becoming the standard at some point in the future. The funny thing is that COI isn’t even a radical concept anymore. Email MarketingMORE >>
CEO Insights: AI’s Last Mile INFER | MONDAY, OCTOBER 3, 2016
What Is Intent-Based Analytics And How To Leverage Them B2B MARKETING INSIDER | MONDAY, OCTOBER 3, 2016
The Best Branded Content of September: Election Season CONTENTLY | MONDAY, OCTOBER 3, 2016
The Best Reason To Attend This Year’s MarketingProfs B2B Forum B2B MARKETING INSIDER | MONDAY, OCTOBER 3, 2016
What You Should Ask Dreamforce Vendors LEANDATA | MONDAY, OCTOBER 3, 2016
Take a Ride with a Fractional CMO (Part II) MARKETRI | MONDAY, OCTOBER 3, 2016
If you don’t trust your employees, who do you TRUST? Wharton OVERVIEW w/ @Tom_Peters #SocialMedia BLUE FOCUS MARKETING | MONDAY, OCTOBER 3, 2016
When is Google Advertising More Powerful Than Facebook Advertising? FATHOM | MONDAY, OCTOBER 3, 2016
5 Tips for Surviving B2B Marketing Management Disasters MODERN B2B MARKETING | MONDAY, OCTOBER 3, 2016
Odds are your marketing stack is way bigger than you think it is CHIEFMARTECH | MONDAY, OCTOBER 3, 2016
Content Costumes: How to Pick a Theme for Your Content (+Examples!) SNAPAPP | MONDAY, OCTOBER 3, 2016
The Consumer Psychology Behind the Pumpkin Spice Latte CONTENT STANDARD | MONDAY, OCTOBER 3, 2016
Organizations are moving towards scalable Internet of Things deployments in 2016 I-SCOOP | MONDAY, OCTOBER 3, 2016
20 Creative Book Cover Designs to Inspire Your Next Project HUBSPOT | MONDAY, OCTOBER 3, 2016
The Only Content Marketing Metric That Matters KAPOST | MONDAY, OCTOBER 3, 2016
Why Infographics Should Be Part of Your SEO Strategy [Infographic] HUBSPOT | MONDAY, OCTOBER 3, 2016
Building your badass digital marketing strategy – The American Genius OPENTOPIC | MONDAY, OCTOBER 3, 2016
5 Ways To Amplify Your Social Campaigns READYPULSE | MONDAY, OCTOBER 3, 2016
Cracking the Code on Your Influencer Marketing Budget and ROI – Traackr OPENTOPIC | MONDAY, OCTOBER 3, 2016
Content has to be intelligent – how to structure your content creation OPENTOPIC | MONDAY, OCTOBER 3, 2016
Content has to be intelligent – how to structure your content creation OPENTOPIC | MONDAY, OCTOBER 3, 2016