Best of B2B Marketing Zone
October 18, 2016
WEBBIQUITY | TUESDAY, OCTOBER 18, 2016
12 Lessons I’ve Learned from Writing 1,000 Blog Posts
In Taekwondo, students are taught they must perform each kick at least 1,000 times before they can safely say they have learned the kick perfectly. I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. Hence, 1,000. Quality matters. Or right after lunch. MORE >>
TOMORROW PEOPLE | TUESDAY, OCTOBER 18, 2016
Six Ways CMOs Can Capture Audience Attention in the Online Community
Stand our in the digital landscape and with the right content to attract attention and create an online community. MORE >>
SCRIBBLELIVE | TUESDAY, OCTOBER 18, 2016
What Working at an Apple Store Taught Me About Good Event Marketing
I’m going to start with a controversial statement: I’m a firm believer in the power of event marketing. Trade shows, owned events, you name it, I love it. The statement is controversial because you either wholly agree or disagree – especially in B2B environments. When done wrong, they leave a terrible taste in everyone’s mouths. Not to worry. MORE >>
THE POINT | TUESDAY, OCTOBER 18, 2016
Infographic: Top 10 Types of Demand Generation Content
Choosing the right content offer for a demand generation campaign isn’t simply about aligning that content with a particular buying persona. Some content types are best-suited for early stage offers, while others will only appeal to those buyers in the very latter stages of the buying cycle. Click here to view the infographic full size. MORE >>
INFER | TUESDAY, OCTOBER 18, 2016
Infer’s Top 25 Predictive Sales & Marketing Innovators (INFOGRAPHIC)
One of the best parts of Dreamforce is getting to meet so many pros who are changing how their companies do business and engage customers. These innovators are helping to build and align their businesses using predictive intelligence, and many of them joined us at our booth to share how they leverage Infer. Customer Stories Thought LeadershipMORE >>
HUBSPOT | TUESDAY, OCTOBER 18, 2016
4 Helpful Tools for Organizing Your Social Media Calendar
What do cross-country road trips, wedding speeches, and social media marketing have in common? You could wing all three, but it's probably better to have a plan for what direction you’re heading -- especially when it comes to your social media content strategy. Check them out below. The Benefits of Using a Social Media Content Calendar. MORE >>
ACT-ON | TUESDAY, OCTOBER 18, 2016
Do you mind the clock? Or does time mind you?
Working from home has its definite perks, like being able to throw in a load of laundry or do a quick yoga class via YouTube. But when I tell people I WFH, I think they imagine those activities are what I do most of the day. lady of leisure. Truth is, I actually get way more done at my home office than I ever do in the traditional office. Simple. 3. MORE >>
HIVE9 | TUESDAY, OCTOBER 18, 2016
Managing Marketers to Drive the Best Results
We talk a lot about the role martech plays in getting impressive marketing results. Your marketing technology isn’t your only key resource, however. Successful organizations seldom drive big gains without hiring and retaining good people. Hive9 MarketersMORE >>
MODERN B2B MARKETING | TUESDAY, OCTOBER 18, 2016
3 Mobile App Marketing Lessons from Kim Kardashian, Pokemon, and Our Favorite Birds
Author: Ashika Balani I’ve got 99 apps and I only need ONE! That’s right, folks. have 99 apps on my phone and sometimes it feels like I only use one of them. But why am I counting my apps? It all started when I was waiting to board my flight and I noticed complete silence in the entire boarding area. Every app is vying to be in that top 200. Style. MORE >>
VIDYARD | TUESDAY, OCTOBER 18, 2016
4 Video Marketing Strategies to Help You Get Better Results Right Now
Whether you’re just dipping your toes into video marketing, or maybe you have hundred and hundreds of amazing videos on your YouTube page, or even better, in a video marketing platform. Either way, your priority isn’t video views, it’s about bringing in results to impress your leaders, generate leads, build pipeline and help close deals. MORE >>
B2B Marketing Strategies: Getting Started With Content MARKETRI | TUESDAY, OCTOBER 18, 2016
Marketing Minds: Chris Pinkerton – VP, Enterprise Development, Media & Research @ Mediative PUZZLE MARKETER | TUESDAY, OCTOBER 18, 2016
Which Came First: The Content or the Campaign? SNAPAPP | TUESDAY, OCTOBER 18, 2016
Content Marketers: Are You a Cook or a Chef? B2B MARKETING INSIDER | TUESDAY, OCTOBER 18, 2016
Everything You Need to Know About On-Page SEO OPENTOPIC | TUESDAY, OCTOBER 18, 2016
5 Strategic Management Challenges Marketing Leaders Must Solve, According to Mozilla’s CMO CONTENT STANDARD | TUESDAY, OCTOBER 18, 2016
Top 10 skills you need for success in digital marketing – The Economic Times OPENTOPIC | TUESDAY, OCTOBER 18, 2016
The State of Marketing Technology, in 12 Charts CONTENTLY | TUESDAY, OCTOBER 18, 2016
How Well Do You Know Your Customers? 4 Tips to Help You Boost Your Marketing Effectiveness B2B MARKETING INSIDER | TUESDAY, OCTOBER 18, 2016
16 Questions to Ask Before Beginning a Brand Redesign Project HUBSPOT | TUESDAY, OCTOBER 18, 2016
7 key takeaways from The State of Inbound 2016 EARNEST ABOUT B2B | TUESDAY, OCTOBER 18, 2016
The true goal of influence: Persuasion GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, OCTOBER 18, 2016
Stop Segmenting; Start Individualizing OPENTOPIC | TUESDAY, OCTOBER 18, 2016
Sigfox and the accelerating race for global LPWAN IoT network coverage I-SCOOP | TUESDAY, OCTOBER 18, 2016
CMOs and Cross Channel: You Won't Believe How Much Perception Differs From Reality IT'S ALL ABOUT REVENUE | TUESDAY, OCTOBER 18, 2016
Social Success for the CMO: Four Signs You’re Doing It Right OPENTOPIC | TUESDAY, OCTOBER 18, 2016
20 Content Marketing Tools to Rely on From Start to Finish KOMARKETING ASSOCIATES | TUESDAY, OCTOBER 18, 2016
How to Get More Twitter Followers: 10 Expert Tips [Free Kit] HUBSPOT | TUESDAY, OCTOBER 18, 2016
The ROI of Improving Employee Engagement TYPE A COMMUNICATIONS | TUESDAY, OCTOBER 18, 2016
B2B Content Marketing – It Takes A Village ANNUITAS | TUESDAY, OCTOBER 18, 2016
How Credit Unions Can Use Blogging to Attract More Members HUBSPOT | TUESDAY, OCTOBER 18, 2016
Inbound in the Channel: 3 Ways to Help Channel Partners Make Money COMPUTER MARKET RESEARCH | TUESDAY, OCTOBER 18, 2016
Earned-media micro-influencer marketing master class BIZNOLOGY | TUESDAY, OCTOBER 18, 2016
AEC Marketing Fundamentals Can Still Have a Role in Winning New Business HINGE MARKETING | TUESDAY, OCTOBER 18, 2016
Companies with Bad Websites Need Marketing Automation LEAD LIAISON | TUESDAY, OCTOBER 18, 2016
Is B2B Telemarketing Effective 3D2B | TUESDAY, OCTOBER 18, 2016
Data is a business asset beyond imagination – here is why (and where) I-SCOOP | TUESDAY, OCTOBER 18, 2016
The most under-served content requirements AVITAGE | TUESDAY, OCTOBER 18, 2016
Is Predictive Marketing Now Mainstream? RADIUS | TUESDAY, OCTOBER 18, 2016
Google Mobile Search Results Now Showing Images KEO MARKETING | TUESDAY, OCTOBER 18, 2016
6 Signs It’s Time to Invest in Sales Enablement Technology BRAINSHARK | TUESDAY, OCTOBER 18, 2016
Three Reasons Brand Experience Is On the Rise EXPERIENCE MARKETING INSIGHTS | TUESDAY, OCTOBER 18, 2016
Engaging email ideas for multi-unit brands CONNECTING ELEMENT | TUESDAY, OCTOBER 18, 2016
Contently Named to Crain’s New York Business Fast50 List CONTENTLY | TUESDAY, OCTOBER 18, 2016
Hot Topics for October 18, 2016
Budget (11)
Lead Gen (3)
Efficiency (8)
Branding (23)
Brand (23)
Intent (5)
Range (6)
Content Marketing (16)
List (17)
Effectiveness (19)
Effective (19)
Tactics (10)
Long Tail (2)
Buyer's Journey (2)
Persona (6)
Report (13)
Aging (6)
Audience (16)