Best of B2B Marketing Zone
January 6, 2017
VIDYARD | FRIDAY, JANUARY 6, 2017
Meet the Vidyard Team, Video Style: Steve Johnson
Meet the Team is our monthly chance to introduce you to the fabulous, quirky, talented people who work at Vidyard, using our favorite medium — video! For this episode, we caught up with Steve Johnson, President and COO at Vidyard. Learn where to get the best vegan nachos in Maine, all his favourite travel destinations, and more! It’s not easy. And MORE >>
MODERN B2B MARKETING | FRIDAY, JANUARY 6, 2017
31 Influencers to Follow in 2017
Author: Ellen Gomes As we kick off 2017 with the fresh energy and optimism that a new year brings, like me, I bet many of you have made some achievable (and not so achievable) New Year’s resolutions. This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing. Ann Handley. MORE >>
BEYOND | FRIDAY, JANUARY 6, 2017
Not all brands are created equal.
In order to create an effective brand one must first understand what said brand needs to achieve. B2B and B2C brands have their own distinct functions, are created through different methodologies and follow different trains of thought MORE >>
INDUSTRIAL MARKETING TODAY | FRIDAY, JANUARY 6, 2017
Top 10 Industrial Marketing Posts of 2016
Happy New Year! thought I’ll start off 2017 with a quick look back at 2016. I’ve compiled the top 10 posts on industrial marketing. The ranking is based on various parameters from Google Analytics. left out the home page even though it is the most visited page as expected. This is only a content summary. Industrial MarketingMORE >>
DISCOVERORG | FRIDAY, JANUARY 6, 2017
The Secrets to Scalable Growth: How DiscoverOrg Crushed 2016
I remember it so vividly that it’s crystal clear. Really? They want faster growth ? That’s a monumental challenge. DiscoverOrg has already achieved a 49% compound annual growth rate over the past 5 years, and with an ever-growing customer and revenue base, the law of large numbers makes it that much harder to actually accelerate growth. Period.”! MORE >>
SNAPAPP | FRIDAY, JANUARY 6, 2017
Creating Interactive Content: From Ideation to Sales Alignment to Promotion
There are times when content marketers, content teams, marketing teams are seemingly placed in front of an empty chalk board and then given a piece of chalk and told “Here you go. Go do the thing now, please. You know, fill up the board. Fill it up with some really interesting things. Oh, and also, as quick as possible. Please.”. Get on with it. MORE >>
IT'S ALL ABOUT REVENUE | FRIDAY, JANUARY 6, 2017
The Customer Experience Story: Seamless and Not So Seamless
There is a real surge of interest and attention being paid by marketers to customer experience, and with good reason. In a highly crowded and fragmented marketplace, prospects need to be wooed and won over by brands. “Customer experience is your customers’ perceptions of how the company treats them. ” Toma Kulbyte, Super Office. MORE >>
HUBSPOT | FRIDAY, JANUARY 6, 2017
How to Create an Attention-Grabbing Poster Design for Any Event [Infographic]
There's something about the word "poster" that seems very. retro. remember having a Metallica poster hanging in my room as an angstry teenager. Who knew that they might someday pertain to my line of work? As it turns out, posters aren't as old-school as we might think. In fact, they're still quite effective devices for promoting events. MORE >>
OPENTOPIC | FRIDAY, JANUARY 6, 2017
IBM predicts 5 life-changing innovations in the next 5 years
IBM researchers revealed their five big predictions for innovations that will change our lives in the next five years. Dubbed IBM 5 in 5, the predictions were culled from more than 3,000 researchers across 12 labs on six continents. Brands & MarketersMORE >>
ACT-ON | FRIDAY, JANUARY 6, 2017
16 Greats of ’16: The Year’s Best Business Books for Marketers
There’s nothing like well-written book to help clarify goals, inspire action, and improve job performance. Plus, it’s just plain enjoyable to put up your feet and kick back with a good read, whether the words appear on a glowing screen or in print. Marketing, Sales, and Branding. Marketing is both an art and a science. Author: Robert Cialdini. MORE >>
This Is What Content Marketing Looked Like in the 1800s CONTENTLY | FRIDAY, JANUARY 6, 2017
5 tips to help you make business decisions that get results BIZNOLOGY | FRIDAY, JANUARY 6, 2017
How I Fell in Love With Content Marketing Software CONTENTLY | FRIDAY, JANUARY 6, 2017
Weekend Reading: “Non-Obvious 2017” by Rohit Bhargava B2B MARKETING INSIDER | FRIDAY, JANUARY 6, 2017
Where Management Fails, Sales Coaching Succeeds BRAINSHARK | FRIDAY, JANUARY 6, 2017
The Anatomy of Shareable Facebook Video CONTENT STANDARD | FRIDAY, JANUARY 6, 2017
Want a Bigger Marketing Budget? Support Your Request with Data. HIVE9 | FRIDAY, JANUARY 6, 2017
Avoiding Sales and Marketing Speak AKOONU | FRIDAY, JANUARY 6, 2017
Virtual assistants, chatbots poised for mass adoption in 2017 OPENTOPIC | FRIDAY, JANUARY 6, 2017
‘The Bot Politic,’ and 4 Other Stories You Should Read CONTENTLY | FRIDAY, JANUARY 6, 2017
5 Ways to Turn Your Social Media Followers Into Paying Customers B2B LEAD BLOG | FRIDAY, JANUARY 6, 2017
10 New Year’s Resolutions to Improve Customer Experience KAPOST | FRIDAY, JANUARY 6, 2017
Who will come out on top in 2017? Mobile or Desktop? LEADERSHIP | FRIDAY, JANUARY 6, 2017
Eleven bots for better work in the new year OPENTOPIC | FRIDAY, JANUARY 6, 2017
Don’t Ignore These 5 Key B2B Marketing Trends in 2017 – Digitas Dose OPENTOPIC | FRIDAY, JANUARY 6, 2017
10 reasons to be excited about data analytics in 2017 OPENTOPIC | FRIDAY, JANUARY 6, 2017
How to use your buyer personas to build your 2017 search marketing budget OPENTOPIC | FRIDAY, JANUARY 6, 2017