Best of B2B Marketing Zone
October 20, 2015
BIZNOLOGY | TUESDAY, OCTOBER 20, 2015
I put my Sales money where my CRM mouth is
$300 and a year later I spent on Salesforce without using it and that was enough. No matter what I did, I couldn’t cotton to the universally-adored customer relationship management (CRM) and ended up just giving them money. tried, I did! I bought an armful of books for my Kindle and tried to hunker down and get the addiction. Like this post? MORE >>
176 Tweets
KOMARKETING ASSOCIATES | TUESDAY, OCTOBER 20, 2015
Why Mobile Advertising Is Critical for B2B Marketers
Our browsing habits and search engine usage has undergone a significant shift over the past decade. Mobile device connectivity continues to take more and more of our time, focus, and energy. Portability and function have become more important for the average person than having a powerful desktop environment. It’s Not Just Google AdWords. MORE >>
45 Tweets
IT'S ALL ABOUT REVENUE | TUESDAY, OCTOBER 20, 2015
Why CMOs Need To Keep It Simple
The word "simple" is so simple even the definition is simple: easy to understand; not complicated. Yet time and again we tend to make things more difficult then they need to be. And this not a recent trend by any means. No, on the contrary we humans have been at this whole self-imposed disorder for quite some time. How long? CMO CornerMORE >>
78 Tweets
ACT-ON | TUESDAY, OCTOBER 20, 2015
How Content Drives a Great Customer Experience (and Profit)
What comes to mind when you hear B2B marketing strategy ? For many marketers, creating persona-focused content, delivering that content to your buyers, driving qualified leads into the pipeline, and measuring the revenue impact of your efforts come to mind. If that’s what you think, too, you’re absolutely right. It takes alignment and visibility. MORE >>
41 Tweets
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, OCTOBER 20, 2015
Are marketers becoming redundant?
There is no corporate function that has been transformed more quickly — and more dramatically — by technology than sales and marketing. In this episode of The Marketing Companion, Tom Webster and I look at the state of the art of sales and marketing, and discuss the role and relevancy of this career path in a digital age. Or both? Ready? MORE >>
198 Tweets
THE POINT | TUESDAY, OCTOBER 20, 2015
Infographic: 8 Ways to Get B2B Demand Gen Back on Track
Can technology solve every problem of the modern B2B marketer? Maybe not, if you believe a recent survey sponsored by TechValidate and Spear Marketing Group. Asked to name the two primary barriers to demand generation success, B2B marketers named 1) lack of budget and 2) lack of resources. Click on the infographic below to view full size. MORE >>
8 Tweets
BIZIBLE | TUESDAY, OCTOBER 20, 2015
5 Lies You've Been Told About B2B Marketing Attribution
Usually at company-wide meetings each team will discuss its accomplishments, tying them back to profit for the business. Then it’s the marketing team’s turn and uhh they had 15 “likes” on Facebook or 1000 page views for the month. But it doesn’t have to be that way. Marketers can tie their efforts back to revenue and it’s done through attribution. MORE >>
17 Tweets
HUBSPOT | TUESDAY, OCTOBER 20, 2015
15 Google Doc Features You Didn't Know Existed (But Totally Should)
A few years ago, as I was scrolling mindlessly through my Facebook News Feed, I came across an article that would change the way I ate ketchup forever. It was a super short article by FoodBeast that showed how most people have been using those small paper ketchup cups completely wrong all our lives. You think you know a ketchup cup, man.). Borders. MORE >>
752 Tweets
B2B MARKETING INSIDER | TUESDAY, OCTOBER 20, 2015
8 Steps To An Effective Social Media Strategy
Developing and executing a social media strategy is hard work. It can take hours and days just to get your first plan together. But it’s important to take the time to do it properly. So what does a successful social media strategy look like? Here are 8 steps to help you create one: Step 1: Understanding Your Audience. Is it video, audio, text, etc., MORE >>
134 Tweets
ANNUITAS | TUESDAY, OCTOBER 20, 2015
The Key to Successful In-Person Events
So many events, so little time, at least for B2B marketers. How to decide where to spend your precious time out of the office, money and focus? Marketers can’t go to every event they would like to due to too many factors to list, so what is it that makes us choose which events to attend? What makes this event one I choose to attend? MORE >>
9 Tweets
How to Create Useful Content: 12 Steps to Follow Every Time [Infographic] HUBSPOT | TUESDAY, OCTOBER 20, 2015
8 Steps to Knock the Socks Off Your Consumers This Holiday Season MODERN B2B MARKETING | TUESDAY, OCTOBER 20, 2015
8 Dos and Don'ts for Creating Effective Infographics [Free Ebook] HUBSPOT | TUESDAY, OCTOBER 20, 2015
SEO Makes The Internet A Better Place For B2B Marketing B2B IDEAS @ WORK | TUESDAY, OCTOBER 20, 2015
How to Attract Prospective Students Through Storytelling FATHOM | TUESDAY, OCTOBER 20, 2015
4 ways Danish companies can nail B2B marketing in English INTEGRATED B2B | TUESDAY, OCTOBER 20, 2015
Are You a Good Fit for Native Advertising? HUBSPOT | TUESDAY, OCTOBER 20, 2015
Why Brands Fail (And Why Yours Doesn’t Have To) HINGE MARKETING | TUESDAY, OCTOBER 20, 2015
The Most Effective B2B Content Types for Each Funnel Stage SOCIAL MEDIA B2B | TUESDAY, OCTOBER 20, 2015
Even the Smallest Businesses Can Sink its Teeth into These 10 Branding Lessons from Apple VERTICAL RESPONSE | TUESDAY, OCTOBER 20, 2015
An 11-Step Approach to Implementing Employee Advocacy [Free Ebook & Webinar] WINDMILL NETWORKING | TUESDAY, OCTOBER 20, 2015
What To Do When Your Facebook Ad Gets Rejected WEBBIQUITY | TUESDAY, OCTOBER 20, 2015
Ultimate 2015 Local SEO Checklist for Hospitals FATHOM | TUESDAY, OCTOBER 20, 2015
Staffing Webinar: Direct Marketing – Turning Cold Calls into Warm Leads HALEY MARKETING | TUESDAY, OCTOBER 20, 2015
Six months in the life of CE CONNECTING ELEMENT | TUESDAY, OCTOBER 20, 2015
Job Offer From a Unicorn? Our CEO Has Some Tips For You. SALES INTELLIGENCE VIEW | TUESDAY, OCTOBER 20, 2015
Copywriting vs Design: What Comes First, and How to Manage Creative Personalit– Um, Processes VIDYARD | TUESDAY, OCTOBER 20, 2015
Comprehensive List of Nation’s Vocational Education Programs now Available TRADESMEN INSIGHTS | TUESDAY, OCTOBER 20, 2015
Vidyard Announces Winners of 2015 Video Marketing Awards VIDYARD | TUESDAY, OCTOBER 20, 2015