Best of B2B Marketing Zone
July 29, 2013
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JULY 29, 2013
Social media research, customer insight, and the power of the one
'I’d like to tell you a short, cautionary story today to explain why I am wary of “word clouds” and most other trendy displays of social media data and “sentiment.” ” By the end, I hope you will be wary, too. This was not a “nice to see you” visit. We were stunned. We were in good shape. Dig deep. MORE >>
150 Tweets
B2B LEAD GENERATION BLOG | MONDAY, JULY 29, 2013
B2B Marketing: 3 reasons for adopting video content into your marketing mix
'Tweet Using online video advertising as another channel to support your lead generation efforts can help you craft a global audience of potential leads. Digital video can help keep your brand top-of-mind when it’s time for a purchase decision – if you create content designed for sharing versus selling. Reason #1. from 2010 to 2016. Reason #2. MORE >>
64 Tweets
HUBSPOT | MONDAY, JULY 29, 2013
Tumblr Shuts Down Popular Blogger: Who's Next?
'Consider yourself warned: If you’re operating a blog on Tumblr and the site receives a complaint that you’ve used copyrighted material , it can -- and will -- shut down your account, erasing everything you’ve ever posted. That’s exactly what happened to a popular blogger who goes by the name Bohemea. but instead, Tumblr deleted her entire account. MORE >>
646 Tweets
WEBBIQUITY | MONDAY, JULY 29, 2013
How to Measure Content Marketing Success
'With more than 90% of companies now doing some form of content marketing , the logical question is: how do you know if you’re doing it well? In terms of “what” to measure, this infographic from Brandpoint recommends three broad areas to assess: • Awareness (e.g., 75% of searchers won’t look beyond the first page of results. MORE >>
74 Tweets
FEARLESS COMPETITOR | MONDAY, JULY 29, 2013
Why We Stopped Doing Single Show Sponsorships on Marketing Made Simple TV
'Marketing is a long-term endeavor. Single isolated events don’t work. This is why the popular and widely syndicated “TV on the Web” show Marketing Made Simple TV got rid of single show sponsorships. In 2012, one could sponsor a single show of Marketing Made Simple TV. One small problem however. Sandra Zoratti. MORE >>
9 Tweets
CRIMSON MARKETING | MONDAY, JULY 29, 2013
#BADMarketing presented by Crimson Marketing
'Last week I mentioned how important it is to protect your brand. Even the largest of brands and companies aren’t always safe. . What would the world of fast food look like if McDonald’s really did take over? BADMarketing . Image: Courtesy of Marketing Tech . BADMarketing Bad Marketing branding marketing fail social media MORE >>
7 Tweets
SALES PROSPECTING PERSPECTIVES | MONDAY, JULY 29, 2013
The 3 Key Components to Customer Success for Inside Sales
'Recently, it seems that everywhere I look I come across more and more instances of customer service, and it makes me realize how crucial customer experience is when it comes to retaining business. As I started thinking about a strategy for better customer service at our organization, I asked myself, Where do I even start ? Be Reliable. What hasn’t? MORE >>
10 Tweets
HUBSPOT | MONDAY, JULY 29, 2013
From the Desk of Patty McCord: Why I’m Joining HubSpot’s Advisory Board
'I am a terrible HR person. hate clichés like “earning a seat at the table” or “getting executive buy-in.” To me, those terms typically indicate a lack of business sense -- I’m a strong advocate for tackling business challenges, not overthinking them. People ask if what we created at Netflix was magic, luck, or an incredible HR coup. Why HubSpot? MORE >>
341 Tweets
SYNECORE | MONDAY, JULY 29, 2013
Digital Video Advertising is Growing; Marketers Get Excited
'Nobody likes a broken record, but what if that record was playing music so good that you actually didn’t mind the repetition all that much – like Bob Dylan’s Blonde on Blonde : or Mumford’s Sigh No More : T Swift’s Red : (ok, I’m kind of kidding on that last one… and kind of not…)? and is the next big thing in digital advertising? This year, 74.4 MORE >>
10 Tweets
BIZNOLOGY | MONDAY, JULY 29, 2013
10 Ways to Convert Your Colleagues into Champion Content Creators
'Image credit: StockImages/freedigitalphotos.net. If you’ve ever struggled to create a high volume of quality content marketing, you’re in the majority. In fact, 64% of marketing professionals cite producing enough content as their biggest challenge. However, the solution to your dilemma could be sitting right across your work station. Probably not. MORE >>
9 Tweets
Leveraging Big Data & Social Media to Create a Cross-Channel Experience CROSS-CHANNEL CONVERSATION | MONDAY, JULY 29, 2013
Get Your Content to Stand Out from the Crowd VERTICAL RESPONSE | MONDAY, JULY 29, 2013
Push it Good! Tips to Move Leads Through the Funnel MODERN B2B MARKETING | MONDAY, JULY 29, 2013
When Bad News is Good PAUL GILLIN | MONDAY, JULY 29, 2013
Podcast on Digital Content Collaboration and Project Management VOLACCI | MONDAY, JULY 29, 2013
Why Doesn’t Verint Have a Chief Marketing Officer? FEARLESS COMPETITOR | MONDAY, JULY 29, 2013
How I Cut My Webinar Time Down to 35 Minutes DIANNA HUFF - B2B MARCOM | MONDAY, JULY 29, 2013
What’s the Lifetime Value of a Customer? UNDER THE ARCH | MONDAY, JULY 29, 2013
Act-On Software’s Q2 Growth Driven by Product Innovation and Customer Demand MARKETING ACTION | MONDAY, JULY 29, 2013
Press Releases: Creative, “New School” Ideas for Driving Results FATHOM | MONDAY, JULY 29, 2013
Winning the Changing Sales Game JILL KONRATH'S FRESH SALES STRATEGIES BLOG | MONDAY, JULY 29, 2013
Top 5 Tenets Of An Effective Community Management Policy BLUE FOCUS MARKETING | MONDAY, JULY 29, 2013
25 Secrets of Great Copywriting from Classic Literary Masters WRITTENT | MONDAY, JULY 29, 2013
How Should Agencies Bill Their Clients for Call Tracking? BLOG MY CALLS | MONDAY, JULY 29, 2013
Guy Kawaskai Takes On Trolls MARKETING ACTION | MONDAY, JULY 29, 2013
Fathom Associate Development Program Journal, 5th Edition FATHOM | MONDAY, JULY 29, 2013
Hot Topics for July 29, 2013
Rules (8)
Aging (5)
Books (8)
Experience (10)
Case (9)
Content (17)
Question (11)
Opinions (4)
Studies (7)
Case Study (4)
Permission (2)
Audience (8)
Government (2)
Companies (16)
Marketing (23)
Blog (14)
Customer (15)
Article (8)