Best of B2B Marketing Zone
July 31, 2013
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JULY 31, 2013
Integrating Social Media Listening Into The Sales Process
'Sales Prospecting Perspectives is pleased to bring you a guest post from Christine Rochelle , Integrated Marketing Manager at lotus823. Each and every work week at lotus823 is kicked off by a roundtable staff meeting and of course plenty of Diet Coke to go around. The focus is on building a relationship, not rushing to close down a lead. Bonus tip? MORE >>
25 Tweets
YOUR SALES MANAGEMENT GURU | WEDNESDAY, JULY 31, 2013
Are you investing?
'Investing in Yourself. Friday though Tuesday I was attending the National Speakers Association annual conference, hence my blog didn’t get out on Monday. As someone that has presented often in many venues and formats the experience has been invaluable. So what does this have to do with you? What commitments have you made move forward? MORE >>
22 Tweets
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JULY 31, 2013
Want to be a superstar, but no time for social media? Fake it with Ghost Tweeter.
'By Kerry O’Shea Gorgone, {grow} Contributing Columnist. What if I told you that you could become an industry “thought leader” without ever writing a blog post. Or, that you could achieve Twitter stardom without personally sending a single tweet. didn’t believe it either, but some people are apparently doing it. MORE >>
185 Tweets
SYNECORE | WEDNESDAY, JULY 31, 2013
Social Media Marketing 101: What Makes Content Go Viral?
'The term “viral” is on everyone’s lips these days. Media outlets large and small are increasingly devoting time to covering the latest viral video or tweet. But what exactly is viral content? Does viral content tend to have certain characteristics that lend to its success? Why do we love it? Simply put, what makes content go viral? IS IT VIRAL? MORE >>
16 Tweets
ACQUIRING MINDS | WEDNESDAY, JULY 31, 2013
Right Message, Wrong Target – A Field Guide
'I would like to introduce a scenario that many B2B organizations face. In a never ending pursuit of new business, a marketing team has launched both inbound and outbound marketing programs to target a new market segment. Something has gone awry. Something is not working but what? This can be one of the more difficult challenges to gauge. MORE >>
1 Tweet
FEARLESS COMPETITOR | WEDNESDAY, JULY 31, 2013
Check out Suite-Mates and Suite Caroline – Poke Fun at your Competitors
'Kirsten Watson. Time for a little levity in sales lead generation, don’t you think? Especially on the last day of the month! Kinaxis is a very cool Canadian software company in the supply chain space. Since they compete against the giant software firms like SAP and Oracle, they created the Suitemates series that pokes fun at BIG ERP. MORE >>
8 Tweets
SALES CHALLENGER | WEDNESDAY, JULY 31, 2013
Strategic Planning: It’s Never Too Late (Or Too Early) to Start
'(This is a guest post by Jade Scott of the CEB Communications Leadership Council, our sister program for communications professionals. We thought the information here will be useful as sales leaders revisit their strategic plans, and look to establish Sales’ mandate for the next year.). Close your eyes for a minute and picture a strategic plan. MORE >>
9 Tweets
B2B MARKETING TRACTION | WEDNESDAY, JULY 31, 2013
More SEO Tactics Bite the Dust with Google Penguin 2.0
'If you distributed optimized press releases with keywords in the anchor text – or if you guest blogged with links back to your site – you might want to rethink these online marketing tactics. Two months ago Google ratcheted up its scrutiny of external links coming into sites in its algorithm release called Google Penguin 2.0. MORE >>
5 Tweets
DIGITAL B2B MARKETING | WEDNESDAY, JULY 31, 2013
The Mobile App Your Marketing Needs
'According to Nielson , smartphone users spend 87% of their time with apps, and just 13% of time with the mobile web. Last quarter, 41% of Facebook’s revenue came from their mobile user base. What are you waiting for, you need a mobile app. Right now. You are asking the wrong question. Key Statistics About Mobile Apps. More than 800,000. MORE >>
44 Tweets
BLOG MY CALLS | WEDNESDAY, JULY 31, 2013
Why Writing 1 Blog Post A Day is Harder Than Writing 3 A Day
'You may remember that we wrote 150 blog posts in 50 days , and then 300 blog posts in 100 days. That means we wrote 3 blogs a day.15 blogs a week. It was intense. And it worked. Our traffic was up and our organic rankings skyrocketed. But we simply couldn''t keep up the pace. We simply didn''t have the bandwidth to continue. It is interesting. MORE >>
10 Tweets
17 Compelling Stats That Make the Case for Smarter Site Design HUBSPOT | WEDNESDAY, JULY 31, 2013
Lead Generation Effectiveness – What Works and What Doesn’t? FEARLESS COMPETITOR | WEDNESDAY, JULY 31, 2013
How to Succeed in Sales Today: Start Helping Your Prospects HUBSPOT | WEDNESDAY, JULY 31, 2013
Make video part of your social media marketing BIZNOLOGY | WEDNESDAY, JULY 31, 2013
Desktop & Mobile: One Content Strategy to Rule Them All HUBSPOT | WEDNESDAY, JULY 31, 2013
Are You Taking Advantage of Mobile Growth? [Infographic] CRIMSON MARKETING | WEDNESDAY, JULY 31, 2013
7 Reasons to Attend the Neolane Customer Forum Next Month in Boston CROSS-CHANNEL CONVERSATION | WEDNESDAY, JULY 31, 2013
Cover Your Business on Twitter Like a Journalist VERTICAL RESPONSE | WEDNESDAY, JULY 31, 2013
Email: Wanted Dead or Alive [Infographic] MODERN B2B MARKETING | WEDNESDAY, JULY 31, 2013
Facebook Introduces Embedded Posts VERTICAL RESPONSE | WEDNESDAY, JULY 31, 2013
Music and social media: where fans meet artists NNC SERVICES | WEDNESDAY, JULY 31, 2013
The Do’s and Don’ts of Email Newsletter Design VOLACCI | WEDNESDAY, JULY 31, 2013
Two Truths and A Lie About Marketing Automation LOOPFUSE | WEDNESDAY, JULY 31, 2013
5 Ways to Determine How Well Your B2B Brand Message Resonates Online KOMARKETING ASSOCIATES | WEDNESDAY, JULY 31, 2013
Example of a Sales Pitch Style Prospects Can't Stand JILL KONRATH'S FRESH SALES STRATEGIES BLOG | WEDNESDAY, JULY 31, 2013
5 Reasons Why Exact Match Anchor Text is Bad MARKETING ACTION | WEDNESDAY, JULY 31, 2013
Tag – Your Website’s It! FATHOM | WEDNESDAY, JULY 31, 2013
Announcing: The Social Employee (McGraw-Hill, 2013) @SocialEmployee BLUE FOCUS MARKETING | WEDNESDAY, JULY 31, 2013
Business Blog Writing: Must You Write It Yourself? WRITING ON THE WEB | WEDNESDAY, JULY 31, 2013
Edu Web Conference 2013 Recap FATHOM | WEDNESDAY, JULY 31, 2013
Starting a Blog: 20 Attainable Steps to Epic Success WRITTENT | WEDNESDAY, JULY 31, 2013
Act Like a Marketer, Think Like a Salesperson FATHOM | WEDNESDAY, JULY 31, 2013
Why Videos are Such an Important Way to Reach the Professional Tradesman TRADESMEN INSIGHTS | WEDNESDAY, JULY 31, 2013
What Makes a Professional Services Firm a True Sector Specialist? MARKETRI | WEDNESDAY, JULY 31, 2013
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