Best of B2B Marketing Zone
October 28, 2016
HUBSPOT | FRIDAY, OCTOBER 28, 2016
9 Lead Generation Mistakes Marketers Need to Stop Making
For many businesses, the key to making sales is to first generate leads. Leads are valuable because they're the people who have indicated organic interest in your content and your business by giving you their information in some way, whether it's by filling out a form to download an ebook, completing an online survey, or something else. MORE >>
MODERN B2B MARKETING | FRIDAY, OCTOBER 28, 2016
6 Career Tips to Live by for Today and Tomorrow
Author: Amy Guarino The transition from graduating college to working full-time is not an easy one. Your time is no longer your own to manage. You have to get used to going to bed early and waking up early. You have to learn a lot about business and working with people of all different ages. Welcome to adulthood! Do Your Job Well. in this segment. MORE >>
CONTENT STANDARD | FRIDAY, OCTOBER 28, 2016
5 Healthcare Brands That Breathe New Life into Social Media Marketing Strategy
For healthcare professionals, whose day-to-day lives are spent entrenched in diagnoses, cures, technological innovation and fast-paced communication with patients, providers, and businesses alike, the idea of developing a social media marketing strategy can feel daunting—and perhaps a bit unnecessary. The truth? Social media matters. Orlando Health. MORE >>
B2B MARKETING INSIDER | FRIDAY, OCTOBER 28, 2016
Using Interactive Content to Capture Attention Early in the Buyer’s Journey
If you’ve been in marketing for more than a hot second, you’ve no doubt heard of the Buyer’s Journey. What you might not know is that this journey has dramatically changed in the last decade. 67% of the buyer’s journey is now digital. Today’s buyer is up to 90% of the way through their buying […]. Content MarketingMORE >>
MARKETRI | FRIDAY, OCTOBER 28, 2016
3 Common B2B Marketing Challenges
If you’ve had a marketing seat in a smaller organization, I feel for you. Those can be tough seats. know, because I’ve sat in a few of them myself. B2B Marketing Challenges B2B Marketing Plans B2B Marketing Strategies Strategic Marketing ConsultingMORE >>
HUBSPOT | FRIDAY, OCTOBER 28, 2016
8 Personalities to Look for When Assembling a Content Team
Not having enough of the right people on your content team is a problem for many of today’s marketers. In fact, 38% of B2B marketers say HR and staffing issues are responsible for delayed success in content marketing , and 22% blame a lack of training and education. We’ve identified eight personalities that can strengthen your team. Make It a Combo. MORE >>
OPENTOPIC | FRIDAY, OCTOBER 28, 2016
5 Tips to Infuse More Personality Into Your Stories
by Nicki Howell, modified by Opentopic Marketers are churning out more content than ever, but statistics show that most of this content is not being consumed. That’s right! Up to 70 percent of content created by B2B marketers is collecting dust and not making an impact. But why? The answer is simple: lack of engagement. Marketing - Publisher MORE >>
BIZNOLOGY | FRIDAY, OCTOBER 28, 2016
Interactive video for sales just got a big boost from Apple
In a wide-ranging report, The Future of Video , Feng Li of London’s Cass Business School writes that “video is not simply an important part of the online experience. Increasingly, video is the internet.” But he goes on to note that “most consumption of online video remains very similar to watching TV via the internet.”. That’s engagement. MORE >>
SNAPAPP | FRIDAY, OCTOBER 28, 2016
SnapApp October Release: Make Your Own Custom Theme
October saw a huge release for SnapApp with the ability to create custom themes for all of our customers. Earlier this year we introduced Launchpad , which has an assortment of themes you can apply to a Snapapp right at the first step of creation. . Twelve new themes were activated this month with thirty more planned over the next month. MORE >>
OPENTOPIC | FRIDAY, OCTOBER 28, 2016
If you aren’t taking a platform approach to personalization, you’re just testing segments
Traditional marketing is an optimization process. Take a fixed set of resources like budget, people, and time—and optimize for a metric (like conversation rate, time on site, etc.). This is in. The post If you aren’t taking a platform approach to personalization, you’re just testing segments appeared first on Opentopic. Marketing - eCommerceMORE >>
SnapWrap: Kicking Bad Habits, The Science of Engagement, and More! SNAPAPP | FRIDAY, OCTOBER 28, 2016
4 Tactics for Better Cold Sales Emails—Because No, Prospects Don’t Want a Demo KAPOST | FRIDAY, OCTOBER 28, 2016
Influencer Marketing: The Newest Digital Growth Strategy READYPULSE | FRIDAY, OCTOBER 28, 2016
Digital Craft Weekly 43.16 CEROS | FRIDAY, OCTOBER 28, 2016
As the Holidays Approach, It's a Good Time To Ask: What’s Next in Email Deliverability? IT'S ALL ABOUT REVENUE | FRIDAY, OCTOBER 28, 2016
4 Excellent Books on Lead Generation to Help You ROCK This Holiday Season B2B LEAD BLOG | FRIDAY, OCTOBER 28, 2016
Marketing Automation Takes Email to Next Level ETRIGUE | FRIDAY, OCTOBER 28, 2016
Singing the Customer Data Platform Blues: Who's to Blame for Disjointed Customer Data? CUSTOMER EXPERIENCE MATRIX | FRIDAY, OCTOBER 28, 2016
How To Elevate B2B Data Accuracy With Customer Network Effects RADIUS | FRIDAY, OCTOBER 28, 2016
Improve Your B2B Marketing in 30 Minutes or Less GREAT B2B MARKETING | FRIDAY, OCTOBER 28, 2016
5 Tips to Rewrite Content Without Sacrificing Quality HINGE MARKETING | FRIDAY, OCTOBER 28, 2016
Email Deliverability: The Path to Your Subscriber’s Inbox LEADERSHIP | FRIDAY, OCTOBER 28, 2016
Harnessing the Power of Small Data to Bring a Personal Touch to Brand Experience EXPERIENCE MARKETING INSIGHTS | FRIDAY, OCTOBER 28, 2016
Interactive Content Marketing Weekly Roundup: October 24-28 ION INTERACTIVE | FRIDAY, OCTOBER 28, 2016
Hot Topics for October 28, 2016
Deliverability (3)
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Experience (9)
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Content Marketing (7)
B2B (9)
Marketing Plan (2)
Publisher (5)
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Plan (6)
Personalization (8)
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