Best of B2B Marketing Zone
February 25, 2015
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, FEBRUARY 25, 2015
Will New Marketing Automation Tools Let Sales Climb Back Up The Funnel?
'Trends are signposts of the future: they point to where we’re headed. But the signposts are unreliable because trends are often interrupted – the classic example being the “ Great Horse Manure Crisis of 1894 ”, when experts predicted that major cities would soon be buried beneath horse droppings. That''s pendulum swinging with a vengeance. MORE >>
33 Tweets
BIZNOLOGY | WEDNESDAY, FEBRUARY 25, 2015
5 ways a content audit can drive new traffic and save you time
'Yesterday’s Biznology webinar with Heather Lloyd-Martin was about how to use a content audit to help re-purpose your website content. If you missed it, check out the recording now. Please note: We had some technical difficulties, and the sound doesn’t start until about the :35 mark. proven ways your old content can drive new traffic. MORE >>
30 Tweets
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, FEBRUARY 25, 2015
Adventures in Analogia: How to Find Customers in the Offline World
'By Mars Dorian, {grow} Contributing Columnist. I’ve done the unspeakable. I’ve pushed myself away from my iMac screen, neglected my internet connection, and stepped into that strange realm they call the analog world. Analog-ia. Why did I do such a thing, considering that I’m a full-time online entrepreneur? And guess what? MORE >>
243 Tweets
CRIMSON MARKETING | WEDNESDAY, FEBRUARY 25, 2015
Jamie Barnett, Netskope CMO: How to Earn Trust and Get Buyer Attention with Thought Leadership
'In the fast paced world of technology marketing, it’s challenging to convince potential buyers to pay attention to you. Buyers may not even know that you exist, and they certainly do not want to hear from your sales people! They do, however, crave information and best practice that can help them to stay on top of their game. MORE >>
10 Tweets
IT'S ALL ABOUT REVENUE | WEDNESDAY, FEBRUARY 25, 2015
New 2015 Marketing Budget Benchmarks
'Is understanding how to target your customer effectively keeping you awake at night? The Econsultancy Marketing Budgets Report 2015 , created in association with Oracle Marketing Cloud, delves into marketers’ expected spend for the coming year. Bigger budgets are well deserved as marketers step up to some tough challenges this year. MORE >>
60 Tweets
B2B MARKETING INSIDER | WEDNESDAY, FEBRUARY 25, 2015
Does Marketing Get No Respect?
'How Marketing Can Drive More Customers, Better Experiences and Great Products. Marketing has a marketing problem. Ask most people to define what marketing is, and the answer will almost always come down to some form of a definition that is more closely related to advertising. Not that there is anything wrong with advertising. Yes Promotion was one. MORE >>
163 Tweets
HUBSPOT | WEDNESDAY, FEBRUARY 25, 2015
Google Plans to Index Tweets in Real Time: How This Could Impact Your SEO
'Years ago, it was commonplace to find real-time tweets in Google Search results. Twitter and Google had inked a deal that gave the search giant access to the social network''s data stream. In turn, Google would display tweets in search results in real time. Now, nearly four years later, the gang''s back together. This will be new data for them.). MORE >>
1591 Tweets
IT'S ALL ABOUT REVENUE | WEDNESDAY, FEBRUARY 25, 2015
7 Dos For Deliverability and Avoiding Email Spam Filters
'How much time and money did you spend crafting that last email to promote your new product or service? bet you checked and double-checked the content, the images and the links before you were ready to hit send. Roughly 17% of messages go to junk folders or simply disappear. That’s crazy, right? Content : Is your content up to par? MORE >>
49 Tweets
EMAGINE B2B BLOG | WEDNESDAY, FEBRUARY 25, 2015
When It’s Not All About You…The Social Media Cocktail Party.
'Lets face it, we all love to talk about ourselves and the same goes for brands. Me, me, let me tell you about me. That gets old real fast; no one wants to hear you only talk about yourself or your brand. No, this does not mean don’t drink and tweet… although you should probably avoid that too. Hubspot. Social Media MORE >>
22 Tweets
HUBSPOT | WEDNESDAY, FEBRUARY 25, 2015
Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
'When people arrive at your Facebook Page, where do you think they first look? I''ll give you some hints. It''s a visual piece of content that sits at the top of your page. Its dimensions are 851 pixels wide by 315 pixels tall. It takes up almost a quarter of the screen on most desktop browsers. That''s right -- it''s your Facebook cover photo. MORE >>
1020 Tweets
3 Ways to Be Your Customers’ BFF MODERN B2B MARKETING | WEDNESDAY, FEBRUARY 25, 2015
3 Reasons To Use The Psychology of Fellowship for Social Media WINDMILL NETWORKING | WEDNESDAY, FEBRUARY 25, 2015
Ready, Set, Tweet! Twitter Basics for B2B Marketers MARKETING ACTION | WEDNESDAY, FEBRUARY 25, 2015
Facebook Launches Product Ads VERTICAL RESPONSE | WEDNESDAY, FEBRUARY 25, 2015
Japan’s Largest Airline is Focusing on LinkedIn. Shouldn’t Your Business? WINDMILL NETWORKING | WEDNESDAY, FEBRUARY 25, 2015
Rise of The Social Employee – IBM Webcast: Changing the Learning Culture #HR #SocBiz BLUE FOCUS MARKETING | WEDNESDAY, FEBRUARY 25, 2015
Introducing The VerticalResponse Integrations Marketplace VERTICAL RESPONSE | WEDNESDAY, FEBRUARY 25, 2015
How to Avoid the Risks of Bundling HUBSPOT | WEDNESDAY, FEBRUARY 25, 2015
From Viewer to Customer: Attributing Deals to Video Views VIDYARD | WEDNESDAY, FEBRUARY 25, 2015
Google AdWords Introduces ‘Call Only’ Campaigns and Ability to Include Call Data in Interface VOICE-BASED MARKETING | WEDNESDAY, FEBRUARY 25, 2015
RWD: The Month in Review SYNECORE | WEDNESDAY, FEBRUARY 25, 2015
How Your AEC Firm’s Brand Affects Recruiting Top Talent HINGE MARKETING | WEDNESDAY, FEBRUARY 25, 2015
Big Data and B2B Marketing B2B LEAD BLOG | WEDNESDAY, FEBRUARY 25, 2015
5 Tips to Enhance the Mobile Search Experience BLOG MY CALLS | WEDNESDAY, FEBRUARY 25, 2015
Marketer’s Guide to Blending Search and Display KEO MARKETING | WEDNESDAY, FEBRUARY 25, 2015
Crisis Communication: If a crisis hits, do you have a plan? TRADESMEN INSIGHTS | WEDNESDAY, FEBRUARY 25, 2015
Gaining a 360 Degree Customer View B2B LEAD BLOG | WEDNESDAY, FEBRUARY 25, 2015
MPI TechCon: Five Takeaways on Technology Transforming Events EXPERIENCE MARKETING INSIGHTS | WEDNESDAY, FEBRUARY 25, 2015
Increased Data Quality Equals Increased Revenue B2B LEAD BLOG | WEDNESDAY, FEBRUARY 25, 2015
How to Increase Your Marketing Attributed Revenue B2B LEAD BLOG | WEDNESDAY, FEBRUARY 25, 2015
Is Dirty Data Costing You Money? B2B LEAD BLOG | WEDNESDAY, FEBRUARY 25, 2015
Marketing Big Data: Why Continuous Data Cleansing is Important B2B LEAD BLOG | WEDNESDAY, FEBRUARY 25, 2015
How to Take Marketing Data Automation to a Higher Level B2B LEAD BLOG | WEDNESDAY, FEBRUARY 25, 2015
Better Data Management Equals Marketing Insight and Better Marketing B2B LEAD BLOG | WEDNESDAY, FEBRUARY 25, 2015
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