Best of B2B Marketing Zone
December 8, 2016
CUSTOMER EXPERIENCE MATRIX | THURSDAY, DECEMBER 8, 2016
Can Customer Data Platforms Have Decision Functions? Discuss.
I’ve had at four conversations in the past twenty four hours with vendors who build a unified customer database and use it to guide customer treatments. The immediate topic has been whether they should be considered Customer Data Platforms but the underlying question is whether Customer Data Platforms should include customer management features. MORE >>
MODERN B2B MARKETING | THURSDAY, DECEMBER 8, 2016
10 Trends That Defined Digital Marketing in 2016
Author: Mike Tomita As the role of marketing continues to expand, it’s more challenging than ever to keep a pulse on what changes are occurring in the field. Continued learning is critical, and if you’re not taking the time to keep up with industry news and marketing trends, your efforts may fall flat. Increased Social Search Functionality. MORE >>
HUBSPOT | THURSDAY, DECEMBER 8, 2016
28 of the Best Chrome Extensions for SEO, Productivity & More
For all of the greatness that the internet affords -- cute animal videos , GIFs , and interesting blogs -- I think its biggest downside is how distracting it can be. How many times have you sat down to work and been pulled into a pit of procrastination ? Enter Google Chrome browser extensions. Social Media. 1) bitly. Image courtesy of bitly.com. MORE >>
B2B MARKETING INSIDER | THURSDAY, DECEMBER 8, 2016
30 Tips On Using Google Apps for SEO Nerds and Marketers
G Suite is a set of apps which includes Gmail, Docs, Drive and Calendar amongst others. However, you can use tools, plugins and the apps own features to enhance their functionality and raise levels of productivity within a business. These tips are perfect for beginner SEO practitioners to even the most seasoned marketing professionals. MORE >>
IT'S ALL ABOUT REVENUE | THURSDAY, DECEMBER 8, 2016
Interpreting Email Metrics During the Holidays
The holiday season is officially here and with revenue on the line, many marketers will increase their outbound campaign volumes to meet the shopping demands of their customers—and with good reason. The National Retail Federation now expects sales in November and December to increase 3.6% to $655.8 In fact, the opposite is true. Period. MORE >>
B2B MARKETING INSIDER | THURSDAY, DECEMBER 8, 2016
Healthcare Marketing: Google’s Guide to Patient Recruitment
The healthcare industry is vast, featuring a variety of B2B and B2C organizations for which the marketing goals are different. While B2B healthcare companies such as EHR providers ultimately aim to increase leads from hospitals and other healthcare facilities, B2C healthcare organizations instead aim for increased patient recruitment. MORE >>
VIDYARD | THURSDAY, DECEMBER 8, 2016
Emotional Marketing: How to Supercharge Your Results
If you’re a marketer who’s done any dabbling in video, you likely already know all about how important emotion is in your video marketing. Throw in some awww-worthy puppies or use some slapstick Three Stooges humor and you’ve got it made. If you can get your viewers laughing or crying, you’ve probably hit the jackpot, right? It’s science. MORE >>
CONTENT STANDARD | THURSDAY, DECEMBER 8, 2016
How Millennials in the Workplace Are Revolutionizing Marketing
For young marketing professionals, a simple phrase might define their marketing approach: out with the old, in with the new. Today’s new wave of marketers and business leaders aren’t following in the footsteps of their older counterparts. Switching over to digital—now—is the younger crowd’s imperative. Going Digital First. MORE >>
HUBSPOT | THURSDAY, DECEMBER 8, 2016
How to Write the Perfect Marketing Email [Free Ebook]
From the subject line to the closing, there's a science to writing the perfect email. Include too many pictures, and your clickthrough rate may decrease. Write too much text, and your message may overwhelm your reader -- especially considering 48% of emails are opened on a smartphone. We'll cover how to: Prioritize the goals of your emails. MORE >>
BIZNOLOGY | THURSDAY, DECEMBER 8, 2016
Men vs. women? Who should narrate your explainer video?
Is there any reason to prefer a male or female explainer video narrator for tech-oriented videos? My answer has always been “not really.” However, It’s called Which Type of Voice Actor Should You Use for Your Explainer Video? Sample size: 200). Source: ConversionXL. Opposites attract. One video, two narrations. Like this post? MORE >>
Learn to create effective content by putting it through the RITE test GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, DECEMBER 8, 2016
Rethink Podcast Episode #8 – Top Search Marketing Trends for 2017 ACT-ON | THURSDAY, DECEMBER 8, 2016
6 Steps to Save a Project That's Gone Off the Rails HUBSPOT | THURSDAY, DECEMBER 8, 2016
Fixing Native Advertising: What Consumers Want From Brands, Publishers, and the FTC CONTENTLY | THURSDAY, DECEMBER 8, 2016
What B2B Marketers Need to Know About AMP KOMARKETING ASSOCIATES | THURSDAY, DECEMBER 8, 2016
The Evolution of Sales and Marketing Ops AKOONU | THURSDAY, DECEMBER 8, 2016
Channel Sales Readiness: Ideas to Create a Successful Partner Strategy [Infographic] BRAINSHARK | THURSDAY, DECEMBER 8, 2016
Best Way to Max Customer Experience is INVEST in Employees (@tom_peters) BLUE FOCUS MARKETING | THURSDAY, DECEMBER 8, 2016
Stop press! The secrets to successful content sign-off CONNECTING ELEMENT | THURSDAY, DECEMBER 8, 2016
Marketing Forecasting 101 HIVE9 | THURSDAY, DECEMBER 8, 2016
How to Develop a Business Guest Post Program HINGE MARKETING | THURSDAY, DECEMBER 8, 2016
B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #1: Should you leave a Voicemail? VIEWPOINT | THURSDAY, DECEMBER 8, 2016
Who Will Win the War for TV Ad Dollars? CONTENTLY | THURSDAY, DECEMBER 8, 2016
Wearables market outlook 2020: drivers and new markets I-SCOOP | THURSDAY, DECEMBER 8, 2016
AI and cognitive computing applications for risk management #AI OPENTOPIC | THURSDAY, DECEMBER 8, 2016
Advanced Reporting Is Awesome: Part 2 — Geographic Data VERTICAL RESPONSE | THURSDAY, DECEMBER 8, 2016
How to Improve Your Content Marketing with Digital Branding SCRIBBLELIVE | THURSDAY, DECEMBER 8, 2016
5 Reasons Why Your Channel Partners Are Underperforming GREAT B2B MARKETING | THURSDAY, DECEMBER 8, 2016
Better Content in Half the Time: Applying Scrum Principles to Content Marketing KAPOST | THURSDAY, DECEMBER 8, 2016
The World in 2017 OPENTOPIC | THURSDAY, DECEMBER 8, 2016